Experts share why engineering "moments of delight" and human interaction is essential for fintech.
FM Studio
The pandemic drove an unprecedented wave of interest in online financial services, seemingly both out of necessity and curiosity.
On the one hand, individuals who may have previously relied on financial services that were provided in person were suddenly forced to switch to virtual platforms. As brick-and-mortar banks closed their doors, their virtual counterparts were the only option.
On the other hand, the combination of widespread lockdowns with an increased focus on problems in the global economy seems to have changed peoples’ relationships with their personal finances. For example, online investing platforms across the board seem to have onboarded waves of new users since March.
Regardless of the reason, the fact is that users are interacting with fintech platforms on a more widespread level than ever before.
As a result, financial services companies are upping their game when it comes to their B2C fintech offerings, building out new products and services at a record pace.
However, as the virtual fintech world increasingly dominates the methods in which people interact with fintech platforms, the number of products and services is only as good as a platform’s presentation. People who previously handled most of their financial business in-person may feel put-off and alienated, or even confused and defeated, by something like a banking app.
This is why developing and maintaining a 'human touch' in fintech is more important than ever. As financial companies increasingly move their B2C operations online, how can customers’ interactions with fintech platforms maintain a personal touch?
“Trust and Relationships Are Built between People, Not People and Machines”
Adam Smith, chief executive of Saxo Markets Australia, told Finance Magnates that he believes a human touch in the virtual fintech world is 'extremely important'.
Adam Smith, CEO of Saxo Markets Australia
Part of the reason for this is because Smith has seen what can happen when things go wrong: “in Australia, some of our biggest companies were so severely impacted by the pandemic that their offshore operations were suspended, leaving many customers in the dark and unable to contact them,” he said. “This eroded trust, which is a key ingredient in any relationship, slow to build up, and can be lost in a second.”
However, now that the most immediate crisis seems to be over Adam says that “Financial Services are now running the same risk if they lose sight of the importance of the human connection.
“Trust and relationships are built between people, not people and machines. Without a human side to fintech, consumers are less equipped to make informed decisions about their money or data, or feel empowered and confident in adopting new technologies."
It is also important to remember that for some customers, the human interactions involved with certain financial activities are a part of the value of the experience.
“That’s an important point to bear in mind when designing fintech platforms: your mandate to automate processes doesn’t have to come at the expense of dehumanizing the experience. Maintaining customer support who can assist users when they get stuck, while demonstrating that there are real people behind the platform who actually care, is imperative.”
Eric Anziani, chief operating officer at Crypto.com
Starting from the Top Down
What are the specific elements of design that must be taken into consideration when engineering 'human touch' into a fintech platform?
Leena Iyar, chief brand officer of business interaction management platform company Moxtra, told Finance Magnates that at the most basic level, customers and users need to know that their data will be protected on fintech platforms. For fintech platforms that interface directly with banks is also a matter of concern on the institutional side of things.
“Due to the highly personal nature of the information and the greater cybersecurity risk inherently involved, the first key to propelling customer service efforts is that fintech solutions must prove to banks and clients that their security and privacy are top-notch and of the highest priority,” Iyar explained.
“A lack of well-thought-out functionalities can present risks for clients and banks.”
Part of this includes customization: “fintech solutions must prioritize putting settings in place that tailor permissions for roles that mirror banking operations,” Iyar said. “By enforcing these boundaries within the solution a precise management system is created which provides a higher quality of service from the top down.”
Leena Iyar, chief brand officer of business interaction management platform company Moxtra
Almost Human: Artificial Intelligence Plays an Increasingly Important Role in UX
Beyond top-notch security, users need to feel like there is someone, or rather, something, available to answer their questions and offer support whenever they might need it.
Ivan Kot, senior manager at Itransition, told Finance Magnates that “customer experience personalization today requires real-time processing of ever-growing client data,” which is “an impossible feat for an employee, but an easy task for artificial intelligence (AI).”
Therefore, AI is playing an increasingly important role on fintech platforms, specifically when it comes to customer relations: “the fintech industry increasingly relies on machine intelligence to sound ‘human’ in customer interactions,” Kot explained.
To a certain extent, reliance on AI to bring a human touch onto fintech platforms may be effective: “due to the recent advancements in NLP and machine learning, the modern chatbots and digital assistants can understand customers well and hold natural-sounding conversations with them,” he continued.
These developments have led to a proliferation of AI-powered chatbots on fintech platforms. “Today, AI-powered chatbots and digital assistants are in charge of providing financial assistance and customer support in many fintech platforms,” Kot said.
“This arrangement has proven to be a win-win solution so far: clients are pleased with 24/7 availability, speed of service, and level of personalization, while enterprises can save employees time and effort for more complicated tasks.”
Ivan Kot, Senior Manager at software development firm Itransition.
Moving beyond Chatbots
Still, there is no better way to develop a 'human touch' than to have actual human beings available on-demand.
“Moving forward, banks must look beyond generic websites and chatbots, and search for ways to provide a personalized experience to clients through virtual interactivity,” Moxtra’s Leena Iyar told Finance Magnates.
For example, “in response to clients being unable to meet in-person with their wealth management teams, fintech platforms need to ensure their solutions have features that allow clients to connect to their relationship managers on-demand,” she said.
This is particularly important when it comes to fintech apps that essentially act as 'virtual branches' for banks: “banking-client relationships are complex and typically involve several parties on both sides, and solutions must allow for a heightened level of responsiveness and transparency of services,” Iyar explained.
“Banks have a complicated network of moving parts, therefore, one of the biggest challenges is developing a virtual banking ecosystem that organically delivers services to users, while simultaneously scaling as a bank-as-a-platform.”
For banks, the ultimate goal should be that “each client should feel as though they have an extension of the bank available through digital channels.
“Banks can deliver this service experience by offering a collaborative solution that merges in-person and digital experiences, through capabilities like secure messaging, digital signature, and a seamless tracking of finances, transactions, and banking communications in real-time,” Iyar said.
“By having the ability to manage all internal and external interactions in one digital space, banks are offered a holistic view of their corporation portfolio, while simultaneously providing an enhanced UX,” thereby “nurturing long-lasting relationships with clients.”
Social investment app eToro, for example, is one of the oldest examples of this: social interactions are an essential piece of the platform, which was founded in 2007.
“When we founded eToro, we wanted it to become a community where people could share ideas,” explained Yoni Assia, the platform’s chief executive, to Finance Magnates.
Therefore, “we built the platform as a social network for traders and investors, where they can execute trades, but also see what others are doing and talk to each other.”
Yoni Assia, founder and CEO of eToro.
The social aspect of the platform has also been leveraged to develop certain products and services.
While the same kind of community building and engagement may not possible on a banking app, per se, financial companies must consider how they can create secure ways in which their users can connect with and support one another.
Engineering 'Moments of Delight'
Even where social interactions are not necessary or possible, Crypto.com’s Eric Anziani told Finance Magnates that the UX of fintech platforms must go beyond basics such as simplicity and ease-of-use: they must consider their users’ emotional reactions.
Specifically, “from a design perspective, you need to be asking ‘how can you simplify the user experience and create moments of delight?’”, Anziani explained.
Therefore, when it comes to something like simplification, UX designers must perform a 'delicate balancing act'.
For example, “if you display too many choices on screen, there is a risk of overwhelming your users, while stripping things back too far risks leaving users uninformed,” he said.
“Essentially, you’re looking to guide them through the process, whether that’s signing up, ordering a new card, or sending funds to a family member, using subtle cues and prompts that are built into the user interface. You also want to ensure the completion of important actions are recognized and celebrated. Keep it clean and make it rewarding.”
Which platforms do you see doing a good job of maintaining a 'human touch'? Let us know in the comments below.”
The pandemic drove an unprecedented wave of interest in online financial services, seemingly both out of necessity and curiosity.
On the one hand, individuals who may have previously relied on financial services that were provided in person were suddenly forced to switch to virtual platforms. As brick-and-mortar banks closed their doors, their virtual counterparts were the only option.
On the other hand, the combination of widespread lockdowns with an increased focus on problems in the global economy seems to have changed peoples’ relationships with their personal finances. For example, online investing platforms across the board seem to have onboarded waves of new users since March.
Regardless of the reason, the fact is that users are interacting with fintech platforms on a more widespread level than ever before.
As a result, financial services companies are upping their game when it comes to their B2C fintech offerings, building out new products and services at a record pace.
However, as the virtual fintech world increasingly dominates the methods in which people interact with fintech platforms, the number of products and services is only as good as a platform’s presentation. People who previously handled most of their financial business in-person may feel put-off and alienated, or even confused and defeated, by something like a banking app.
This is why developing and maintaining a 'human touch' in fintech is more important than ever. As financial companies increasingly move their B2C operations online, how can customers’ interactions with fintech platforms maintain a personal touch?
“Trust and Relationships Are Built between People, Not People and Machines”
Adam Smith, chief executive of Saxo Markets Australia, told Finance Magnates that he believes a human touch in the virtual fintech world is 'extremely important'.
Adam Smith, CEO of Saxo Markets Australia
Part of the reason for this is because Smith has seen what can happen when things go wrong: “in Australia, some of our biggest companies were so severely impacted by the pandemic that their offshore operations were suspended, leaving many customers in the dark and unable to contact them,” he said. “This eroded trust, which is a key ingredient in any relationship, slow to build up, and can be lost in a second.”
However, now that the most immediate crisis seems to be over Adam says that “Financial Services are now running the same risk if they lose sight of the importance of the human connection.
“Trust and relationships are built between people, not people and machines. Without a human side to fintech, consumers are less equipped to make informed decisions about their money or data, or feel empowered and confident in adopting new technologies."
It is also important to remember that for some customers, the human interactions involved with certain financial activities are a part of the value of the experience.
“That’s an important point to bear in mind when designing fintech platforms: your mandate to automate processes doesn’t have to come at the expense of dehumanizing the experience. Maintaining customer support who can assist users when they get stuck, while demonstrating that there are real people behind the platform who actually care, is imperative.”
Eric Anziani, chief operating officer at Crypto.com
Starting from the Top Down
What are the specific elements of design that must be taken into consideration when engineering 'human touch' into a fintech platform?
Leena Iyar, chief brand officer of business interaction management platform company Moxtra, told Finance Magnates that at the most basic level, customers and users need to know that their data will be protected on fintech platforms. For fintech platforms that interface directly with banks is also a matter of concern on the institutional side of things.
“Due to the highly personal nature of the information and the greater cybersecurity risk inherently involved, the first key to propelling customer service efforts is that fintech solutions must prove to banks and clients that their security and privacy are top-notch and of the highest priority,” Iyar explained.
“A lack of well-thought-out functionalities can present risks for clients and banks.”
Part of this includes customization: “fintech solutions must prioritize putting settings in place that tailor permissions for roles that mirror banking operations,” Iyar said. “By enforcing these boundaries within the solution a precise management system is created which provides a higher quality of service from the top down.”
Leena Iyar, chief brand officer of business interaction management platform company Moxtra
Almost Human: Artificial Intelligence Plays an Increasingly Important Role in UX
Beyond top-notch security, users need to feel like there is someone, or rather, something, available to answer their questions and offer support whenever they might need it.
Ivan Kot, senior manager at Itransition, told Finance Magnates that “customer experience personalization today requires real-time processing of ever-growing client data,” which is “an impossible feat for an employee, but an easy task for artificial intelligence (AI).”
Therefore, AI is playing an increasingly important role on fintech platforms, specifically when it comes to customer relations: “the fintech industry increasingly relies on machine intelligence to sound ‘human’ in customer interactions,” Kot explained.
To a certain extent, reliance on AI to bring a human touch onto fintech platforms may be effective: “due to the recent advancements in NLP and machine learning, the modern chatbots and digital assistants can understand customers well and hold natural-sounding conversations with them,” he continued.
These developments have led to a proliferation of AI-powered chatbots on fintech platforms. “Today, AI-powered chatbots and digital assistants are in charge of providing financial assistance and customer support in many fintech platforms,” Kot said.
“This arrangement has proven to be a win-win solution so far: clients are pleased with 24/7 availability, speed of service, and level of personalization, while enterprises can save employees time and effort for more complicated tasks.”
Ivan Kot, Senior Manager at software development firm Itransition.
Moving beyond Chatbots
Still, there is no better way to develop a 'human touch' than to have actual human beings available on-demand.
“Moving forward, banks must look beyond generic websites and chatbots, and search for ways to provide a personalized experience to clients through virtual interactivity,” Moxtra’s Leena Iyar told Finance Magnates.
For example, “in response to clients being unable to meet in-person with their wealth management teams, fintech platforms need to ensure their solutions have features that allow clients to connect to their relationship managers on-demand,” she said.
This is particularly important when it comes to fintech apps that essentially act as 'virtual branches' for banks: “banking-client relationships are complex and typically involve several parties on both sides, and solutions must allow for a heightened level of responsiveness and transparency of services,” Iyar explained.
“Banks have a complicated network of moving parts, therefore, one of the biggest challenges is developing a virtual banking ecosystem that organically delivers services to users, while simultaneously scaling as a bank-as-a-platform.”
For banks, the ultimate goal should be that “each client should feel as though they have an extension of the bank available through digital channels.
“Banks can deliver this service experience by offering a collaborative solution that merges in-person and digital experiences, through capabilities like secure messaging, digital signature, and a seamless tracking of finances, transactions, and banking communications in real-time,” Iyar said.
“By having the ability to manage all internal and external interactions in one digital space, banks are offered a holistic view of their corporation portfolio, while simultaneously providing an enhanced UX,” thereby “nurturing long-lasting relationships with clients.”
Social investment app eToro, for example, is one of the oldest examples of this: social interactions are an essential piece of the platform, which was founded in 2007.
“When we founded eToro, we wanted it to become a community where people could share ideas,” explained Yoni Assia, the platform’s chief executive, to Finance Magnates.
Therefore, “we built the platform as a social network for traders and investors, where they can execute trades, but also see what others are doing and talk to each other.”
Yoni Assia, founder and CEO of eToro.
The social aspect of the platform has also been leveraged to develop certain products and services.
While the same kind of community building and engagement may not possible on a banking app, per se, financial companies must consider how they can create secure ways in which their users can connect with and support one another.
Engineering 'Moments of Delight'
Even where social interactions are not necessary or possible, Crypto.com’s Eric Anziani told Finance Magnates that the UX of fintech platforms must go beyond basics such as simplicity and ease-of-use: they must consider their users’ emotional reactions.
Specifically, “from a design perspective, you need to be asking ‘how can you simplify the user experience and create moments of delight?’”, Anziani explained.
Therefore, when it comes to something like simplification, UX designers must perform a 'delicate balancing act'.
For example, “if you display too many choices on screen, there is a risk of overwhelming your users, while stripping things back too far risks leaving users uninformed,” he said.
“Essentially, you’re looking to guide them through the process, whether that’s signing up, ordering a new card, or sending funds to a family member, using subtle cues and prompts that are built into the user interface. You also want to ensure the completion of important actions are recognized and celebrated. Keep it clean and make it rewarding.”
Which platforms do you see doing a good job of maintaining a 'human touch'? Let us know in the comments below.”
Rachel is a self-taught crypto geek and a passionate writer. She believes in the power that the written word has to educate, connect and empower individuals to make positive and powerful financial choices. She is the Podcast Host and a Cryptocurrency Editor at Finance Magnates.
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
