In 23 countries, Klarna's service addresses challenges from Apple and Google's cookie changes.
The service succeeded in Sweden, initially tested with platforms like Maitres and Tradera.
Klarna, an AI-driven global
payment provider and shopping assistant, has unveiled its latest offering:
"Sign in with Klarna," aimed at granting users control over their
data. This service expedites the online purchase process for consumers and,
upon their consent to data sharing, unlocks personalized offers from
participating merchants.
Navigating Cookie Challenges:
Klarna's Response to Tech Giants
Currently operational in 23
countries including the USA, UK, Canada, Australia, and several European
nations, "Sign in with Klarna" addresses challenges arising from tech
giants like Apple and Google's discontinuation of third-party cookies.
This
move has complicated the process for payment services to automatically fill in
customer details during online checkouts.
By integrating with various
platforms and services, Klarna's offering simplifies the registration process and
presents a challenge to industry behemoths such as Apple, Facebook,
and Google in the global verification arena. Projections indicate substantial
growth in the sector, with the industry expected to nearly double in size by
2027.
Stefan Γberg, the CEO at Tradera,
emphasized the service's efficiency: "We immediately get a
complete profile with just a couple of clicks from the consumer, whereas
similar services from Apple, Facebook, and Google create a profile that the
customer needs to complete since it lacks information such as address and phone
number."
The service has already enjoyed success
in Sweden, where it was initially piloted with platforms like Maitres and
Tradera. Within a short span, it emerged as the second most preferred login
method on Tradera.
Merchant Interest: Rusta, Casall,
and NA-KD among Early Adopters
Moreover, merchants have
expressed interest in adopting the service, with Rusta, Casall, and NA-KD
among the early adopters across various European markets. "Sign in with
Klarna" not only enhances consumer control over their data but also promises
a personalized shopping experience by enabling them to selectively share
information with merchants.
Raji Behal, the Head of Western
and Southern Europe at Klarna,
highlighted the significance of the new offering: "With our new
login service, we add another dimension to improving the customer journey for
consumers and our offering towards merchants."
Klarna, an AI-driven global
payment provider and shopping assistant, has unveiled its latest offering:
"Sign in with Klarna," aimed at granting users control over their
data. This service expedites the online purchase process for consumers and,
upon their consent to data sharing, unlocks personalized offers from
participating merchants.
Navigating Cookie Challenges:
Klarna's Response to Tech Giants
Currently operational in 23
countries including the USA, UK, Canada, Australia, and several European
nations, "Sign in with Klarna" addresses challenges arising from tech
giants like Apple and Google's discontinuation of third-party cookies.
This
move has complicated the process for payment services to automatically fill in
customer details during online checkouts.
By integrating with various
platforms and services, Klarna's offering simplifies the registration process and
presents a challenge to industry behemoths such as Apple, Facebook,
and Google in the global verification arena. Projections indicate substantial
growth in the sector, with the industry expected to nearly double in size by
2027.
Stefan Γberg, the CEO at Tradera,
emphasized the service's efficiency: "We immediately get a
complete profile with just a couple of clicks from the consumer, whereas
similar services from Apple, Facebook, and Google create a profile that the
customer needs to complete since it lacks information such as address and phone
number."
The service has already enjoyed success
in Sweden, where it was initially piloted with platforms like Maitres and
Tradera. Within a short span, it emerged as the second most preferred login
method on Tradera.
Merchant Interest: Rusta, Casall,
and NA-KD among Early Adopters
Moreover, merchants have
expressed interest in adopting the service, with Rusta, Casall, and NA-KD
among the early adopters across various European markets. "Sign in with
Klarna" not only enhances consumer control over their data but also promises
a personalized shopping experience by enabling them to selectively share
information with merchants.
Raji Behal, the Head of Western
and Southern Europe at Klarna,
highlighted the significance of the new offering: "With our new
login service, we add another dimension to improving the customer journey for
consumers and our offering towards merchants."
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now π https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
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FMAS:24 | Sneak Peak
FMAS:24 | Sneak Peak
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africaβs premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now π https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africaβs premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now π https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa