eToro (NASDAQ: ETOR) has launched a subscription service that gives traders access to premium features without requiring a $25,000 account balance, making the company's perks more accessible to smaller investors.
eToro Drops $25,000 Balance Requirement With Club Subscription
The $4.99 monthly subscription (or $49.99 annually) grants users Platinum tier membership in the eToro Club, including benefits like a debit card offering 4% cashback on purchases, access to an AI analyst, and higher cryptocurrency staking rewards. The service goes live for users in the UK and EU, with additional regions planned.
"By providing an alternative route to Platinum tier benefits we're continuing our mission to make investing more accessible, rewarding, and empowering for everyone, everywhere," said Yoni Assia, Co-Founder and CEO of eToro.
eToro's loyalty program traditionally required customers to hold specific account balances to unlock benefits. Silver tier started at $5,000, Gold at $10,000, and Platinum at $25,000. The subscription model removes that barrier for users willing to pay the monthly fee.
The company competes with other brokerages that have adopted subscription models. Robinhood charges $5 monthly for its Gold service, while Webull Premium runs $3.99 per month. Both offer similar perks like higher interest rates on cash balances and reduced trading costs.
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Premium Features Target Active Traders
Subscribers get unlimited access to Tori, eToro's AI-powered market analyst that answers questions about platform features and portfolio performance. They also receive a dedicated account manager for faster customer service responses.
The package includes crypto staking revenue of up to 75% on eligible assets, reduced currency conversion fees for non-USD deposits and withdrawals, and discounted tax return preparation through partner providers. Members also gain access to exclusive Smart Portfolios curated by top-performing eToro investors.
“The new eToro Club Subscription opens the door to premium tools and services, perks and monetary rewards, for all investors regardless of their balance,” Asia added.
The subscription also includes a 10-week trading course that eToro values at over $3,000. Subscribers receive daily market updates, webinars, and analysis from the company's global analyst network.
The eToro Visa debit card, available to Platinum members, provides 4% returns in stocks on everyday purchases along with travel benefits. The company previously rolled out the card to European users earlier this year.
Users who prefer traditional membership can still access benefits by maintaining required account balances. Higher tiers, including Platinum+ at $50,000 and Diamond at $250,000, offer additional perks like airport lounge access, even higher staking rewards, and invitations to exclusive events.
Core trading functions remain available to all eToro clients regardless of subscription status.