The new AI-generated ads, created with tool developed by Google DeepMind, target the Italian market.
The ads are airing on YouTube, TV, connected TV, and outdoor displays, with plans for expansion.
eToro has partnered with Google to launch a new advertising
campaign using generative AI. The ads were produced entirely with Veo 2, a
video generation tool developed by Google DeepMind. This marks one of the first
known uses of the tool in a full-scale marketing campaign.
Meanwhile, eToro
is preparing an initial public offering that could value the company
between $3.7 billion and $4 billion. The offering will include up to $500
million in shares, with half of the proceeds going to the company. The rest
will come from existing shareholders, mainly close associates and family members
of the founders.
eToro Partners Google for AI Ads
Yannay Politi, VP of Brand Marketing at eToro, Source: LinkedIn
“Veo 2 proved to be the perfect fit for eToro’s brand
strategy, offering a next-level solution to produce compelling localized
videos, providing realistic motion and high-quality output at a remarkable
speed,” Yannay Politi, VP of Brand Marketing at eToro, said.
Veo 2 can generate high-quality video from written and
visual prompts. It simulates realistic motion and facial expressions. The eToro
campaign is also the first time Google Israel has used Veo 2 in an advertising
project.
The campaign includes two 30-second ads. László Gaál, a
specialist in AI-generated video, led the creative direction. He worked with
eToro’s in-house team to develop the concept and production.
“Partnering with a pioneer like Google and collaborating
with leading AI creators has allowed us to move beyond traditional advertising
and explore what’s possible at the intersection of technology and creativity.
This is more than a media campaign; it’s a statement about the future of
marketing,” Politi added.
The ads target the Italian market and were developed in
partnership with the agency Marketing Arena. According to research from ACRI,
many Italians under 44 save for short-term goals like travel or buying durable
goods. Only a small percentage focus on building long-term wealth.
The campaign’s visuals reflect these findings. One ad shows
a couple driving through Tuscany. Another depicts a wedding scene. Both are
meant to represent common short-term aspirations.
The ads are currently airing on YouTube, television,
connected TV, and outdoor displays across Italy. eToro plans to roll out
similar campaigns in other regions.
eToro has partnered with Google to launch a new advertising
campaign using generative AI. The ads were produced entirely with Veo 2, a
video generation tool developed by Google DeepMind. This marks one of the first
known uses of the tool in a full-scale marketing campaign.
Meanwhile, eToro
is preparing an initial public offering that could value the company
between $3.7 billion and $4 billion. The offering will include up to $500
million in shares, with half of the proceeds going to the company. The rest
will come from existing shareholders, mainly close associates and family members
of the founders.
eToro Partners Google for AI Ads
Yannay Politi, VP of Brand Marketing at eToro, Source: LinkedIn
“Veo 2 proved to be the perfect fit for eToro’s brand
strategy, offering a next-level solution to produce compelling localized
videos, providing realistic motion and high-quality output at a remarkable
speed,” Yannay Politi, VP of Brand Marketing at eToro, said.
Veo 2 can generate high-quality video from written and
visual prompts. It simulates realistic motion and facial expressions. The eToro
campaign is also the first time Google Israel has used Veo 2 in an advertising
project.
The campaign includes two 30-second ads. László Gaál, a
specialist in AI-generated video, led the creative direction. He worked with
eToro’s in-house team to develop the concept and production.
“Partnering with a pioneer like Google and collaborating
with leading AI creators has allowed us to move beyond traditional advertising
and explore what’s possible at the intersection of technology and creativity.
This is more than a media campaign; it’s a statement about the future of
marketing,” Politi added.
The ads target the Italian market and were developed in
partnership with the agency Marketing Arena. According to research from ACRI,
many Italians under 44 save for short-term goals like travel or buying durable
goods. Only a small percentage focus on building long-term wealth.
The campaign’s visuals reflect these findings. One ad shows
a couple driving through Tuscany. Another depicts a wedding scene. Both are
meant to represent common short-term aspirations.
The ads are currently airing on YouTube, television,
connected TV, and outdoor displays across Italy. eToro plans to roll out
similar campaigns in other regions.
“We Can Create Infinite Content at Close to Zero Cost, but Can We Turn It into Trust?” Insights from FMLS:25
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
