eToro has partnered with Google to launch a new advertising campaign using generative AI. The ads were produced entirely with Veo 2, a video generation tool developed by Google DeepMind. This marks one of the first known uses of the tool in a full-scale marketing campaign.

Meanwhile, eToro is preparing an initial public offering that could value the company between $3.7 billion and $4 billion. The offering will include up to $500 million in shares, with half of the proceeds going to the company. The rest will come from existing shareholders, mainly close associates and family members of the founders.

eToro Partners Google for AI Ads

“Veo 2 proved to be the perfect fit for eToro’s brand strategy, offering a next-level solution to produce compelling localized videos, providing realistic motion and high-quality output at a remarkable speed,” Yannay Politi, VP of Brand Marketing at eToro, said.

Veo 2 can generate high-quality video from written and visual prompts. It simulates realistic motion and facial expressions. The eToro campaign is also the first time Google Israel has used Veo 2 in an advertising project.

The campaign includes two 30-second ads. László Gaál, a specialist in AI-generated video, led the creative direction. He worked with eToro’s in-house team to develop the concept and production.

“Partnering with a pioneer like Google and collaborating with leading AI creators has allowed us to move beyond traditional advertising and explore what’s possible at the intersection of technology and creativity. This is more than a media campaign; it’s a statement about the future of marketing,” Politi added.

You may find it interesting at FinanceMagnates.com: eToro Bets on Growth Ahead of IPO: Q1 Income Slips, but Reach Expands.

Italian Ads Highlight Short-Term Aspirations

The ads target the Italian market and were developed in partnership with the agency Marketing Arena. According to research from ACRI, many Italians under 44 save for short-term goals like travel or buying durable goods. Only a small percentage focus on building long-term wealth.

The campaign’s visuals reflect these findings. One ad shows a couple driving through Tuscany. Another depicts a wedding scene. Both are meant to represent common short-term aspirations.

The ads are currently airing on YouTube, television, connected TV, and outdoor displays across Italy. eToro plans to roll out similar campaigns in other regions.