eToro and IC Markets separately announced platform and branding updates, with eToro introducing artificial intelligence-powered investing features and IC Markets preparing to migrate its website to a new domain.

eToro Expands Platform with AI Features

eToro introduced a redesigned mobile app alongside new products that add AI capabilities, active trading tools, crypto self-custody, and an expanded developer ecosystem. The announcements also included a refreshed brand with a new logo and the tagline, "Know better."

The new mobile app is centered on Tori, eToro's AI assistant, which provides portfolio updates, market signals, and explanations of price movements. The assistant will also be available through WhatsApp and Apple Watch, allowing investors to receive updates outside the mobile app.

• Coinbase Expands Beyond Crypto in the UK with FCA Approval for Stocks and Derivatives
• CFD Broker BP Prime Operator Reports £570K Revenue in 2026 as Annual Loss Narrows
• Prop Firms Get Prediction Markets as Trading Volumes Hit $40B

Commenting on the launch, Yoni Assia, Co-founder and CEO of eToro, said the company's AI is built on "the real decisions and track records of millions of investors." He added that combining AI with the platform's community is intended to help investors make decisions with "greater knowledge and confidence."

The updated app also introduces sub-accounts for different investment goals and redesigned asset pages with expanded charting and analytics tools. Alongside the mobile app, eToro launched eToro Edge, a desktop platform for active traders, and announced agent-powered portfolios that allow users to build or copy AI agents while retaining control over their investments.

The company also expanded its App Store and developer platform and introduced instant self-custody crypto wallets powered by Zengo, allowing users to create digital wallets directly through Tori.

Assia said "agentic trading is accelerating" and the company's App Store is "growing fast." He added that eToro has adopted technologies including social investing, cryptocurrencies, and AI as part of its efforts to "levelling the playing field" for retail investors.

IC Markets Announces Website Migration Plans

Separately, IC Markets said it will migrate its website from icmarkets.com to ic.com on July 11 as part of a broader series of planned platform and brand updates.

The broker said its website and trading platform may experience temporary service interruptions during the migration, which it expects to complete the same day.

According to the company, the migration will not affect partners' referral links or their functionality. IC Markets also advised clients planning to keep positions open during the migration to maintain sufficient free margin to reduce the risk of margin stop-outs.