In this week's Fintech Spotlight we take a look at Arthena and how their platform is using crowdfunding to make it easier to invest in art.
In the past, Finance Magnates has covered the emerging art investment industry. Assisting its growth has been a proliferation of information available online as well as online marketplaces for the sale and purchase of fine art. But, sourcing those rare and in-demand pieces of art are nearly always beyond the means of many wealthier investors.
Providing a platform to make art investing more attainable for average investors is Arthena. Launched in April of this year, Arthena is a Crowdfunding platform where accredited investors can pool investments of as little as $2500 to purchase more expensive pieces of art.
Combining crowdfunding and art investing, Arthena is one of a growing group of Fintech firms that are creating more economical ways for investors to diverse their portfolios beyond the typical assets of stocks and bonds. Beyond art, other assets that now can be accessed through crowdfunded pools with investment sizes in the $5000 or less range compared to greater than $100,000 include real estate, equity in technology startups and loans of all types such as towards small businesses, students or home improvement.
When it comes to artwork, beyond the prestige of owning a rate piece of art, the attraction of the asset class of late has been its market beating returns. Second to only rare car investing, art was an outperformer for the ten year period ending in 2014 according to the Knight Frank Luxury Index Report.
However, finding those pieces that are destined to appreciate isn’t always an easy endeavor. At Arthena, the platform works with art experts who cover certain niches such as modern or European artists. The experts review and source potential purchases for Arthena’s investors and create larger artwork collections for investors to participate and own a portion of.
Investors are given access to top art experts and can learn about their strategy and expertise
According to Arthena’s Founder, Madelaine D'Angelo, for investors new to art, the addition of experts helps them become acquainted with overall art investing. She explained that “Investors are given access to top art experts and can learn about their strategy and expertise. From there, investors can choose who they want to invest with.”
According to Arthena, another advantage of partnering with experts in the fields, is that the platform is able to gain access to artwork that isn’t easily found by the larger public. In this regard, Arthena’s model can be considered similar to syndicate investing on AngelList, where investors equity crowdfund alongside seasoned angel investors, accessing their proprietary deal flow.
Currently, artwork focused on by the platform is of the Post-War/ Contemporary market. D'Angelo, explained to Finance Magnates that this is the case as this market of artwork “has experienced the highest growth over the past decade”. D’Angelo added that the average value of individual pieces in collections are $50,000.
After creating a collection, Arthena expects to have a five to seven year holding period before selling individual pieces of art and returning capital to investors. During this time investors have access to an online dashboard that itemizes their artwork collection and provides updates in its value. Overall, the dashboard represents how another way how art investing is becoming digitalized and evolving to be similar to investments in other asset classes.
Fintech Spotlight is a new column on Finance Magnates devoted to reviewing innovative financial technology companies and sector trends.
In the past, Finance Magnates has covered the emerging art investment industry. Assisting its growth has been a proliferation of information available online as well as online marketplaces for the sale and purchase of fine art. But, sourcing those rare and in-demand pieces of art are nearly always beyond the means of many wealthier investors.
Providing a platform to make art investing more attainable for average investors is Arthena. Launched in April of this year, Arthena is a Crowdfunding platform where accredited investors can pool investments of as little as $2500 to purchase more expensive pieces of art.
Combining crowdfunding and art investing, Arthena is one of a growing group of Fintech firms that are creating more economical ways for investors to diverse their portfolios beyond the typical assets of stocks and bonds. Beyond art, other assets that now can be accessed through crowdfunded pools with investment sizes in the $5000 or less range compared to greater than $100,000 include real estate, equity in technology startups and loans of all types such as towards small businesses, students or home improvement.
When it comes to artwork, beyond the prestige of owning a rate piece of art, the attraction of the asset class of late has been its market beating returns. Second to only rare car investing, art was an outperformer for the ten year period ending in 2014 according to the Knight Frank Luxury Index Report.
However, finding those pieces that are destined to appreciate isn’t always an easy endeavor. At Arthena, the platform works with art experts who cover certain niches such as modern or European artists. The experts review and source potential purchases for Arthena’s investors and create larger artwork collections for investors to participate and own a portion of.
Investors are given access to top art experts and can learn about their strategy and expertise
According to Arthena’s Founder, Madelaine D'Angelo, for investors new to art, the addition of experts helps them become acquainted with overall art investing. She explained that “Investors are given access to top art experts and can learn about their strategy and expertise. From there, investors can choose who they want to invest with.”
According to Arthena, another advantage of partnering with experts in the fields, is that the platform is able to gain access to artwork that isn’t easily found by the larger public. In this regard, Arthena’s model can be considered similar to syndicate investing on AngelList, where investors equity crowdfund alongside seasoned angel investors, accessing their proprietary deal flow.
Currently, artwork focused on by the platform is of the Post-War/ Contemporary market. D'Angelo, explained to Finance Magnates that this is the case as this market of artwork “has experienced the highest growth over the past decade”. D’Angelo added that the average value of individual pieces in collections are $50,000.
After creating a collection, Arthena expects to have a five to seven year holding period before selling individual pieces of art and returning capital to investors. During this time investors have access to an online dashboard that itemizes their artwork collection and provides updates in its value. Overall, the dashboard represents how another way how art investing is becoming digitalized and evolving to be similar to investments in other asset classes.
Fintech Spotlight is a new column on Finance Magnates devoted to reviewing innovative financial technology companies and sector trends.
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
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#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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