eToro has expanded its partnership with Moneyfarm to introduce a Cash ISA for UK customers. The product is designed to offer a competitive return on cash held within the ISA. It aims to provide a flexible saving option alongside eToro’s existing investment accounts.

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The launch comes at a time when the role of Cash ISAs in the UK savings landscape is drawing new scrutiny. IG recently launched its “Save Our Stock Market” campaign, arguing that the shift of savers into tax-advantaged Cash ISAs weakens domestic equity markets. IG’s policy proposals include ending new Cash ISA openings and reducing the allowance to push more savings toward shares.

eToro Launches Cash ISA for UK

Dan Moczulski, eToro’s UK Managing Director, said the product offers a “market-leading rate” and may suit customers who prefer to hold cash until “the right opportunity” to invest. He added that the Cash ISA complements features such as stock-back rewards and recurring investments.

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Eligible eToro UK clients will be able to access the Cash ISA until 31 December 2025. The account offers a 4.67% AER for the first year, combining a 3.87% variable base rate with a fixed 0.8% boost on the first deposit or transfer. A minimum deposit of £500 or transfer of £15,000 is required.

eToro Offers Integrated Savings and Investments

eToro said the Cash ISA responds to growing demand for “transparent, high-yield Yield A yield is defined as the earnings generated by an investment or security over a particular time period. This is in typically displayed in percentage terms and is in the form of interest or dividends received from it.Yields do not include the price variations, which differentiates it from the total return. As such, a yield applies to various stated rates of return on stocks, fixed income instruments such as bonds, and other types of investment products.Yields can be calculated as a ratio or as a A yield is defined as the earnings generated by an investment or security over a particular time period. This is in typically displayed in percentage terms and is in the form of interest or dividends received from it.Yields do not include the price variations, which differentiates it from the total return. As such, a yield applies to various stated rates of return on stocks, fixed income instruments such as bonds, and other types of investment products.Yields can be calculated as a ratio or as a Read this Term cash solutions” that sit next to investment accounts. The ISA is held in Qualifying Money Market Funds and works alongside the platform’s Stocks & Shares ISA and Managed ISA. Clients can move funds between ISA types within the app.

Moneyfarm’s Chief Commercial Officer, Fabio Zampaglione, said the product reflects a shared aim to provide “smart, flexible financial products.” He noted that seamless transfers between ISA categories are designed to help customers manage their money in one place.

UK Government Introduces Reforms to Boost Retail Investment

The UK government recently introduced the “Leeds Reforms” to encourage retail participation in financial markets. The measures aim to increase investment in higher-return products.

The reforms align with IG’s campaign “Save Our Stock Market,” which highlights concerns over reliance on cash savings and encourages households to shift funds into investments. Government data show over 29 million adults hold money in low-interest accounts, while equities have averaged around 9% annual returns over the past decade.