Global connectivity provider oneZero Financial Systems has named Alberto Bruno as its new Director of Business Development, marking the latest addition to the firm’s senior leadership lineup. The appointment strengthens oneZero’s Engagement Division, which focuses on helping brokers use marketing analytics to grow their client base and improve retention.
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Bruno to Lead Engagement Expansion
Bruno, based in Limassol, Cyprus, confirmed the appointment in a post on Tuesday. In his new role, he will lead efforts to expand oneZero’s Engagement solution, a platform that analyzes trading data to guide broker sales and marketing strategies.
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- oneZero Targets Regional Banks with Its New FX Swap Pricing Tech
He will work alongside brokerage partners to demonstrate how the system supports new client acquisition and ongoing relationship management.
The Engagement solution complements oneZero’s suite of liquidity, pricing, and risk management technologies. Its analytical tools are designed to convert client behavior data into actionable insights, aligning trading activity with marketing objectives.
Fintech Experience Across Europe
Before joining oneZero, Bruno served as Business Development Manager at PrimeXM, where he oversaw the international growth of bridge and risk management technology. Prior to that, he held senior sales positions at S&P Global and FIS, managing enterprise sales of market data and SaaS products to banks, asset managers, and other institutions.
His experience covers complex sales cycles within financial technology, data analytics, and risk management sectors across Europe.
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Late last year, oneZero saw a senior marketing change when Head of Marketing and Communications Talia Geberovich left the firm to launch a consulting business focused on fractional marketing leadership and project support for B2B scale-ups and startups.
Among recent expansion plans at oneZero, the firm recently launched its Swap Curve Manager, a centralized FX swap pricing platform for regional banks that consolidates workflows, supports multiple data sources, and integrates with existing pricing engines as part of its wider FX pricing and trading suite.
