OneRoyal has appointed Marilena Iakovou as its new Chief Marketing Officer. She has more than 20 years of experience in marketing, communications, and fintech, holding senior roles across online brokerage and financial services firms.

Former Tickmill, M4Markets CMO Joins OneRoyal

Before joining OneRoyal, Iakovou served as Group Chief Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term Officer at Tickmill for four years, where she helped shape the broker’s global marketing strategy. She later led marketing at M4Markets for three years, during which the company expanded internationally and obtained a CySEC licence.

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In 2023, she joined Doo Prime, part of Doo Group, as Chief Marketing Officer. Her experience includes public relations, brand strategy, digital marketing, and international expansion in regulated fintech environments.

In her new role, Iakovou will oversee brand development, global go-to-market strategy, digital acquisition, partnerships, and customer experience. She said OneRoyal’s aim to build a global fintech Fintech Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Read this Term brand “aligns strongly with my own values” and added that she looks forward to expanding into new markets.

Leadership Team Expanded to Support Growth

The company also appointed Mariliza Karrera, who previously worked at M4Markets and Doo Group. Karrera brings experience in marketing and brand management and has worked closely with Iakovou in previous roles. OneRoyal said the appointments are part of efforts to strengthen its senior leadership team and support growth in regulated markets.

OneRoyal Names Poynter Chief Commercial Officer

In addition, Dominic Poynter has been named Chief Commercial Officer. He previously served as Head of Marketing at OneRoyal in Limassol for over a year.

Before joining the firm, Poynter held senior marketing roles at HYCM, Axiory, ATFX, and easyMarkets, focusing on digital strategy, brand development, and international marketing operations across multiple regions.

Financial Commission Grants Membership

Separately, OneRoyal was accepted as a member of the Financial Commission. Membership provides access to services including client complaint coverage of up to €20,000 through the Commission’s Compensation Fund.

The Financial Commission acts as an independent mediator between brokers and clients, offering an alternative to arbitration or court proceedings in CFDs, forex, and cryptocurrency markets.