MultiBank hired Dana Massey as its Chief Product and Growth Officer, bringing in a senior leader with experience in scaling multi-market trading platforms.
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Based in Dubai, Massey’s appointment follows more than three years at Capital.com, where he held several senior roles, including Chief Product and Marketing Officer and later Chief Product and Technology Officer. During his tenure, he helped broaden Capital.com’s product range and led development initiatives that supported the firm’s international expansion.
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Experience in the Gaming Space
Before entering the trading industry, Massey built much of his career in digital product development. He held leadership roles at game developer King, the owner of Candy Crush, as well as Flaregames and Rocket City Studios. He also served as VP of product at payments provider WorldRemit, which gave him cross-industry experience in fintech and digital services.
The appointment occurs as MultiBank boosts its interest in the UAE. A few months ago, the broker opened a new office in Abu Dhabi to expand its presence in the Middle East. The move aims to strengthen client relationships and provide more direct market support in the UAE’s capital city.
MultiBank Eyes Expansion in the UAE
The Abu Dhabi office reportedly serves both retail and institutional customers, offering faster onboarding, dedicated relationship management, and local assistance. By establishing a base in the capital, MultiBank seeks to bring its services closer to its UAE client base.
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In February, MultiBank also introduced Contracts for Difference on shares listed on the Dubai Financial Market and Abu Dhabi Securities Exchange via its mobile app and MetaTrader 5 platform. The rollout is intended to give global investors broader access to the UAE’s rapidly growing financial markets.
Additionally, Niki Saki stepped down as Chief Executive Officer of MEX Orient a few months ago. MEX Orient was launched by MultiBank Group to expand into underdeveloped markets, with a focus on Central Asia, the Middle East, and North Africa. During her time as CEO, Saki oversaw region-specific operations and guided the unit’s strategic initiatives.
Saki launched a new institutional finance platform called Fuchase. The project is designed to serve as a hub for Forex brokers, introducing brokers (IBs), and asset managers globally.
