Puerto Rico-based challenger bank Zenus Bank announced on Wednesday the appointment of John Woods to the newly created role of chief Marketing officer.

Zenus bank was awarded a license by US regulatory authorities in August 2019, Finance Magnates reported at the time.

Woods will be based in London and oversee global marketing strategy, advertising, sponsorship, customer Acquisition and the launch of the new digital bank.

“John’s international marketing expertise with financial services and his deep understanding of our products will be a great combination for Zenus,” said Mushegh Tovmasyan, chairman and founder of Zenus Bank. “I have had the pleasure to work with John in the past and thrilled for him to be joining our executive team to lead the Bank’s much anticipated launch. The timing could not be any better.”

A wealth of industry experience

Woods brings extensive experience in marketing and driving accelerated business growth to his new role.

After having held numerous senior roles at Barclays Bank and successfully re-launching their online business bank, Woods moved into FX trading, leading CMC Markets through a digital transformation for their successful FTSE250 IPO. More recently he has led Samsung’s European digital operations and assisted Bain Capital in the separation and launch of a new business, Zellis (The UK’s largest payroll provider).

“I’m thrilled to be joining Zenus Bank at this exciting time. Having experienced the frustrations of international banking for both retail and corporate customers I believe the Zenus offering will provide financial security, inclusion and independence to millions. The cutting-edge combination of AI, ML and banking technology will also make it a fantastic customer experience,” Woods said.

Puerto Rico-based challenger bank Zenus Bank announced on Wednesday the appointment of John Woods to the newly created role of chief Marketing officer.

Zenus bank was awarded a license by US regulatory authorities in August 2019, Finance Magnates reported at the time.

Woods will be based in London and oversee global marketing strategy, advertising, sponsorship, customer Acquisition and the launch of the new digital bank.

“John’s international marketing expertise with financial services and his deep understanding of our products will be a great combination for Zenus,” said Mushegh Tovmasyan, chairman and founder of Zenus Bank. “I have had the pleasure to work with John in the past and thrilled for him to be joining our executive team to lead the Bank’s much anticipated launch. The timing could not be any better.”

A wealth of industry experience

Woods brings extensive experience in marketing and driving accelerated business growth to his new role.

After having held numerous senior roles at Barclays Bank and successfully re-launching their online business bank, Woods moved into FX trading, leading CMC Markets through a digital transformation for their successful FTSE250 IPO. More recently he has led Samsung’s European digital operations and assisted Bain Capital in the separation and launch of a new business, Zellis (The UK’s largest payroll provider).

“I’m thrilled to be joining Zenus Bank at this exciting time. Having experienced the frustrations of international banking for both retail and corporate customers I believe the Zenus offering will provide financial security, inclusion and independence to millions. The cutting-edge combination of AI, ML and banking technology will also make it a fantastic customer experience,” Woods said.