AlleoTech announced that is has onboarded Vice De Castro as its new Chief Marketing Officer.
Recently announced in a press release, De Castro, a marketing executive veteran, has been onboarded by AlleoTech, a cloud and IT managed service provider, as the Chief Marketing Officer. He is driving the long-term growth and strategic positioning and leading the way forward with the launch of its new Blockchain, AlleoChain.
De Castro brings a depth of knowledge in Marketing as well as extensive experience in digital marketing, web design, search engine optimization, PPC and other forms of online marketing to the service provider. Additionally, he has developed a broad skill-set that aligns technology with strategy and advanced knowledge of SEO. His true passion lies in online marketing, and he thrives on helping businesses achieve their goals through branding, customer retention or lead generation, according to his LinkedIn profile.
De Castro’s Vocational Background
Prior to the position at AlleoTech, an industry-leading IT Digital Transformation Consulting company, De Castro served as the CMO at Naga. For a short time, he was in charge of budgeting, P&Ls, determining KPIs, media planning and management and other duties.
Earlier on at FXPRIMUS, the marketing guru held the role of CMO from January 2018. For almost two years, he led the marketing team consistently increasing high converting lead performance for each lead cycle.
From January 2017, De Castro headed the marketing team at Orbex fulfilling the responsibilities of the role for just over a year.
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At easyMarkets, the company recruited the marketing veteran as a Director of Digital Marketing. For over two years he built the digital marketing roadmap to support the company’s overall strategies and objectives.
Before easyMarkets, he took on the role of Global Marketing Manager at LiteForex. Although the role was limited to only five months, he triumphed in his fulfilment of the role.
Additionally, in Spring 2013, Liquid Markets promoted De Castro to Head of Marketing. He had previously held the post of SEM Manager for a year and a half. As the Head of Marketing, he developed and managed the annual marketing budget, produced strategy and content as well as his other duties.
At IT World Canada he had held two roles. Initially, he began as an Executive Producer in August 1999 and stayed in the role for almost eleven years. Further, at the beginning of 2009, he was handed the responsibilities of Business Development Manager. This was conducted simultaneously with the earlier position. During this period, IDG Communications outsourced De Castro as the IT Director at IT World Canada from 1999 to 2008.
AlleoTech Is Preparing for the Release of AlleoChain’s Beta
In recent years, De Castro has gained extensive knowledge in Forex and Financial Services with a focus on customer acquisition and customer retention. What makes this exciting is the timing of this appointment as the company is preparing for the beta release of its blockchain platform, AlleoChain Cloud. This service platform blockchain will allow users to create their own private blockchain in minutes without any previous blockchain experience.
Commenting on the announcement, De Castro stated: “Joining AlleoTech at this time made perfect sense. They are positioned perfectly for the shift that is happening right now in the marketplace. Blockchain technology is still in its infancy and it can feel overwhelming to get started. What we’re doing with AlleoChain is providing a simple platform to create your private blockchain, connect it with your data and have it hosted in a secure environment. Our focus in 2021 will be to make AlleoChain one of the leading blockchain technology platforms in the world.”