VEON Hires Erwan Gelebart to Head JazzCash

Digital services provider VEON announced on Tuesday the appointment of Erwan Gelebart as the chief executive officer (CEO) of JazzCash, a widely used digital wallet in Pakistan.

Gelebart is bringing over 15 years of experience to the company and spent years in the many leadership roles in scaling up businesses in developing markets.

He is taking the new role after heading Orange Money in Madagascar for one-and-a-half years, spending a total of 3 years and 4 months in the company, according to his LinkedIn profile.

He also spent years in various leadership roles at Orange and Grameenphone, a major telecom operator in Bangladesh.

Commenting on his new role, Gelebart said: “I am excited to join VEON as it executes on a strategy of growing its connectivity business while building out digital services across all ten operating companies. JazzCash has never been more important in addressing Pakistan’s unbanked population and encouraging greater financial inclusion in an increasingly cashless world.”

Tapping a major market for digital Payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term

Pakistan is one of the largest remittance markets and with recent digital penetration, the market has a huge potential for such businesses. According to the company, JazzCash Digital Wallet Digital Wallet A digital wallet is a popular mechanism referring to an electronic device, online service, or software program that allows one party to make electronic transactions with another party.This involves the bartering or exchange of digital currency, including cryptocurrency for goods and services. Money can be deposited in the digital wallet prior to any transaction, which also includes an individual's bank account that is linked to the digital wallet. A digital wallet can include more than just digi A digital wallet is a popular mechanism referring to an electronic device, online service, or software program that allows one party to make electronic transactions with another party.This involves the bartering or exchange of digital currency, including cryptocurrency for goods and services. Money can be deposited in the digital wallet prior to any transaction, which also includes an individual's bank account that is linked to the digital wallet. A digital wallet can include more than just digi Read this Term has 7.3 million users in the country.

The wallet platform is operated by Jazz, one of the leading telecommunication networks in the country.

“With 7.3 million active digital wallets, JazzCash has enormous potential in Pakistan - a country with a young, fast-growing population of more than 200 million. Erwan’s background of success and entrepreneurial spirit will play a crucial part in our growth plans for JazzCash over the coming period,” Sergi Herrero, CEO of VEON said.