Trading Technologies Adds Brian Mehta as Chief Marketing Officer

High-performance trading software provider, Trading Technologies International, Inc. (TT), has appointed Brian Mehta as its newest Chief Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term Officer (CMO).

In his new role as CMO at TT, Mr. Mehta will be tasked with developing the company’s growing brand and overseeing its new product launches. He will serve as a member of the executive team, reporting directly to Rick Lane, TT CEO.

Mr. Mehta joins from Motorola Mobility, having worked as its Head of North American marketing. He has also overseen a variety of marketing initiatives and partnerships, including those with the National Football League (NFL).

According to Mr. Mehta in a recent statement on his appointment, “I’m excited to join Trading Technologies. TT is a proven innovator in the trading technology space, has done a fantastic job of revitalizing its culture and is on the cusp of a groundbreaking product launch. I’m eager to continue pushing even further forward and enhancing the company’s reputation as a leader not just in trading, but in financial technology as a whole.”

“Brian brings a wealth of marketing experience to the table, as well as a track record of successful product launches. We’ve always been about providing traders with the tools they need to succeed, and Brian will help us better articulate just how dedicated we are to that mission. As we continue to redefine our place in the industry with the launch of the new TT platform, Brian’s leadership and brand acumen will be invaluable,” added Mr. Lane in an accompanying statement.