Swissquote Group has tapped Jan De Schepper, a longtime sales and marketing executive at the company, to run Yuh, its consumer-focused digital banking app.
De Schepper, 49, assumed the CEO position immediately, replacing Markus Schwab, who left the role in early August to pursue other opportunities. The appointment comes as Swissquote looks to tighten integration between its traditional trading platform and the newer Yuh app, which targets retail customers with simplified financial services.
De Schepper joined Swissquote in 2015 and currently serves on the company's executive board as Chief Sales and Marketing Officer. He'll keep that position while adding the Yuh CEO duties, giving him oversight of product development and marketing across both brands.
Back in March De Schepper was also elected a President of Swiss Advertisers Association (SWA).
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Coordination Between Two Swissquote Platforms
The dual role appears designed to align product roadmaps at Swissquote and Yuh. Marc Bürki, Swissquote's CEO, said the setup will help the company "integrate Yuh more closely into Swissquote while further strengthening the brand."
Yuh launched as a joint venture between Swissquote and PostFinance, offering banking, trading and cryptocurrency services through a mobile app. The platform has attracted users in Switzerland's competitive digital banking market, though specific customer numbers weren't disclosed in the announcement.
Under Schwab's leadership, Yuh expanded its product lineup and grew its user base, though the company didn't provide performance metrics. Swissquote credited Schwab with building what it called "the most successful digital finance app" during his tenure.
In 2024, the platform turned profitable as accounts surged 48%%, making CHF 1.7 million in profits.
The company didn't announce who would backfill his previous sales and marketing responsibilities or whether those duties would be absorbed into his expanded role.
Swissquote operates as one of Switzerland's larger online banks, offering trading, banking and investment services to retail and institutional clients. The company has pushed into mobile-first products as customer preferences shift away from desktop platforms.
