Optimove, a marketing solutions provider, announced on Thursday that is has appointed Yarden Malka as the chief operating officer. He joins the company from Earnix, an advanced analytics solutions provider for financial services.
At Optimove, Malka will focus on leading the company through its next stage of growth and reshape Optimove’s organizational structure. He will also strengthen its R&D, product, and IT departments and enhance the company’s technology DNA.
Malka brings his extensive experience in leading product management, business development, and leadership skills. He has had experience in both startups and large companies.
Before his position of Vice President of Engineering at Earnix, Malka spent 14 years in various leadership roles at Model N, a company specializing in revenue management services. He holds a Bachelor of Science, specializing in Computer Science from the Israel Institute of Technology.
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Optimove’s next stage of growth
Malka joins Optimove at an interesting time. This is because the company is entering into its next stage of growth, which includes its expansion into the Asia Pacific region. In 2017, the company had a record year for growth as the company launched five new product features. The company also hired a new CTO and opened its Tel Aviv headquarters, where Malka will be based.
Earlier this year, Finance Magnates reported in May that Optimove had acquired DynamicMail from PowerInbox. DynamicMail provides software solutions for marketing emails.
Commenting on the new hire, Pini Yakuel, founder and CEO of Optimove said: “Optimove’s growth so far can be attributed to a small, talented and nimble group of employees, but as we enter our next stage of growth, we need someone who has implemented efficiencies at scale—Yarden has done exactly that in the Mecca of tech.
“His record and know-how will help us further innovate our product for our 300+ global customers, and grow our culture for our almost 200 employees.”
Malka also added: “I joined Optimove because it has the makings of the next martech unicorn: audacious goals; a smart customer base; and exemplary leadership.”