Ilan Sterk, the former VP of Trading & Capital Markets at Orbs, has been announced as the new Chief Executive Officer of Altshuler Shaham Horizon. In a LinkedIn post announcing the move, Ilan Sterk described Altshuler as a firm that “provides investors access to innovations and exposure to digital assets in a secure, streamlined and easily accessible manner.”
Sterk brings nearly twenty years of financial services industry experience to the position, including several years of working in the blockchain industry. Over this time period, Sterk says he has developed a wide-ranging skillset, including knowledge of trading, investments, back-office operations, payments and risk management, as well as developing crypto trading infrastructure, building crypto custody accounts and much more.
Plans for New Product Launches and the Expansion of Altshuler Shaham Horizons’ Digital Asset Offerings
In the LinkedIn post announcing the new position at Altshuler Shaham Horizon, Sterk said that he would be working to grow the company’s “Digital Asset business line.”
Sterk told Finance Magnates that as an “industry veteran in the digital asset market,” the plans to focus on growing Altshuler by “substantially growing the customer base, introducing digital assets offerings to the retail public and to institutional investors in Israel.”
In doing this, Sterk believes that the adoption of the service will expand to “a much larger group than the [pool of] select investors in this field today.”
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“We plan to launch new products and innovations to expand the company offering for more functionality which should appeal to the public,” he said.
Sterk believes that there is a major need for these kinds of services because of difficulties that traders in the Israeli market currently face: “the purchase of digital assets in Israel is a complex process, and in many cases not safe and so not accessible to many customers,” he told Finance Magnates.
“Altshuler Shaham is a leading Israeli investment house and using Horizon’s services provides a simple one-stop-shop solution to purchasing digital assets,” he explained. “In addition, Horizon works with regulated solution providers and is a fully-regulated provider in Israel.”
“In Altshuler Shaham, I see the potential of future solutions forging together investments, payment solutions, digital assets as well as currencies,” he added.
Finance Magnates previously interviewed Ilan Sterk about research he had published on crypto market manipulation. To read the interview, click here.