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FX Marketing Expert Nandik Barbhaiya Joins Moneyfarm as Interim CMO

by Arnab Shome
  • He joined the company on a contract.
  • He was previously the CMO of OvalX (then ETX Capital).
Nandik Barbhaiya
Nandik Barbhaiya
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Nandik Barbhaiya, a well-known marketing executive in the forex brokerage industry, has joined Moneyfarm as the Interim Chief Marketing Officer and will be handling the M&G plc project.

“I’m happy to share with you all that I have started a new position as Interim CMO for super exciting project with M&G plc at Moneyfarm!” Barbhaiya wrote in a Linkedin post.

M&G plc is an international savings and investments business that offers money management services to individuals and institutional investors in 28 markets. By the end of 2020, the platform had around five million retail customers and more than 800 institutional clients, managing £367 billion worth of assets.

Barbhaiya has already joined the financial services company in the new role, which is a contractual position.

A Forex Industry Marketing Executive

Previously, he was the Chief Marketing Officer at forex and CFDs broker, ETX Capital, which recently rebranded to OvalX after integrating services with subsidiary Oval. Based in London, he joined the company in November 2020 and parted from it in April 2022.

Before that, he was with Finixio for eight months as the company’s Vice President of Marketing. In addition, he completed a short stint of six months at Stenn, an international trade finance liquidity provider for B2B Saas businesses, as its Chief Marketing Officer.

Barbhaiya started his career in 2005 but entered the online marketing space in mid-2009. He made his debut in the brokerage space in July 2015 when he joined OANDA as the Global Digital Acquisition Manager. Furthermore, he worked with ForexTime (FXTM) for three long years and separated as the broker’s Global Head of Marketing.

Nandik Barbhaiya, a well-known marketing executive in the forex brokerage industry, has joined Moneyfarm as the Interim Chief Marketing Officer and will be handling the M&G plc project.

“I’m happy to share with you all that I have started a new position as Interim CMO for super exciting project with M&G plc at Moneyfarm!” Barbhaiya wrote in a Linkedin post.

M&G plc is an international savings and investments business that offers money management services to individuals and institutional investors in 28 markets. By the end of 2020, the platform had around five million retail customers and more than 800 institutional clients, managing £367 billion worth of assets.

Barbhaiya has already joined the financial services company in the new role, which is a contractual position.

A Forex Industry Marketing Executive

Previously, he was the Chief Marketing Officer at forex and CFDs broker, ETX Capital, which recently rebranded to OvalX after integrating services with subsidiary Oval. Based in London, he joined the company in November 2020 and parted from it in April 2022.

Before that, he was with Finixio for eight months as the company’s Vice President of Marketing. In addition, he completed a short stint of six months at Stenn, an international trade finance liquidity provider for B2B Saas businesses, as its Chief Marketing Officer.

Barbhaiya started his career in 2005 but entered the online marketing space in mid-2009. He made his debut in the brokerage space in July 2015 when he joined OANDA as the Global Digital Acquisition Manager. Furthermore, he worked with ForexTime (FXTM) for three long years and separated as the broker’s Global Head of Marketing.

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