Freetrade Accelerates European Expansion with 3 Key Hires
- The company is aiming to offer direct market access to global stock markets.

Freetrade, a United Kingdom-based commission-free stock Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term, announced on Monday three key appointments - Karl Broomé as the Managing Director for Sweden, and Annica Lundblad and Torbjörn Ericsson as two new Non-Executive Directors.
The broker is accelerating its European expansion plans with these new veteran appointments.
Industry Veterans Onboard
Broomé, who joined Freetrade from JPMorgan Chase, brings more than 15 years of financial market experience to the British brokerage startup. Most recently, he was the Chief Compliance Officer of Sweden and Finland for JPMorgan and before that was the Head of Compliance of the optimization division at the NEX Group.
His industry stints include leadership roles at TriOptima, ICAP, Skandia and E*TRADE Financial.
At Freetrade, Broomé will be responsible to boost the pace of the company’s European expansion. Based in Sweden, he will work closely with the European and national regulators to establish operations.
“I was drawn to Freetrade because of their clear mission to make investing more accessible and their emphasis on building a business that is aligned with their customers’ interests,” Broomé said in a statement.
Lundblad and Ericsson also bring financial market experience to Freetrade. Lundblad, who presently sits on the board of a few organizations, held several senior roles in financial services and investment management at companies like SPP/Storebrand Group, PwC and Handelsbanken.
Ericsson helmed both Swedish and Nordic Securities Dealer organizations as Chairman. His most noticeable industry role includes his tenure as the Chief Executive at Bankgirot, Sweden’s only automated Clearing House Clearing House A clearing house is defined as an intermediary between two parties, a buyer and seller, which helps facilitate the overall process from trade inception to settlement. Clearing houses streamline the exchange of payments, securities, or derivatives transactions.The clearing house is situated between two clearing firms who also helps reduce the risk of either member firm failing to honor their respective trade settlement obligations.Buyers and sellers enter into legally binding agreements for the e A clearing house is defined as an intermediary between two parties, a buyer and seller, which helps facilitate the overall process from trade inception to settlement. Clearing houses streamline the exchange of payments, securities, or derivatives transactions.The clearing house is situated between two clearing firms who also helps reduce the risk of either member firm failing to honor their respective trade settlement obligations.Buyers and sellers enter into legally binding agreements for the e Read this Term.
“I’m thrilled to welcome Karl, Torbjörn, and Annica to Freetrade,” said Adam Dodds, Founder and CEO of Freetrade. “They each bring a unique perspective and deep knowledge of the financial services industry, and we will undoubtedly benefit from their strategic oversight and decades of experience. We look forward to working together to bring direct access to global stock markets to everyone in Europe.”
The appointments came just after Freetrade raised £50 million, which the company revealed will be used for growth and product development.
Freetrade, a United Kingdom-based commission-free stock Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term, announced on Monday three key appointments - Karl Broomé as the Managing Director for Sweden, and Annica Lundblad and Torbjörn Ericsson as two new Non-Executive Directors.
The broker is accelerating its European expansion plans with these new veteran appointments.
Industry Veterans Onboard
Broomé, who joined Freetrade from JPMorgan Chase, brings more than 15 years of financial market experience to the British brokerage startup. Most recently, he was the Chief Compliance Officer of Sweden and Finland for JPMorgan and before that was the Head of Compliance of the optimization division at the NEX Group.
His industry stints include leadership roles at TriOptima, ICAP, Skandia and E*TRADE Financial.
At Freetrade, Broomé will be responsible to boost the pace of the company’s European expansion. Based in Sweden, he will work closely with the European and national regulators to establish operations.
“I was drawn to Freetrade because of their clear mission to make investing more accessible and their emphasis on building a business that is aligned with their customers’ interests,” Broomé said in a statement.
Lundblad and Ericsson also bring financial market experience to Freetrade. Lundblad, who presently sits on the board of a few organizations, held several senior roles in financial services and investment management at companies like SPP/Storebrand Group, PwC and Handelsbanken.
Ericsson helmed both Swedish and Nordic Securities Dealer organizations as Chairman. His most noticeable industry role includes his tenure as the Chief Executive at Bankgirot, Sweden’s only automated Clearing House Clearing House A clearing house is defined as an intermediary between two parties, a buyer and seller, which helps facilitate the overall process from trade inception to settlement. Clearing houses streamline the exchange of payments, securities, or derivatives transactions.The clearing house is situated between two clearing firms who also helps reduce the risk of either member firm failing to honor their respective trade settlement obligations.Buyers and sellers enter into legally binding agreements for the e A clearing house is defined as an intermediary between two parties, a buyer and seller, which helps facilitate the overall process from trade inception to settlement. Clearing houses streamline the exchange of payments, securities, or derivatives transactions.The clearing house is situated between two clearing firms who also helps reduce the risk of either member firm failing to honor their respective trade settlement obligations.Buyers and sellers enter into legally binding agreements for the e Read this Term.
“I’m thrilled to welcome Karl, Torbjörn, and Annica to Freetrade,” said Adam Dodds, Founder and CEO of Freetrade. “They each bring a unique perspective and deep knowledge of the financial services industry, and we will undoubtedly benefit from their strategic oversight and decades of experience. We look forward to working together to bring direct access to global stock markets to everyone in Europe.”
The appointments came just after Freetrade raised £50 million, which the company revealed will be used for growth and product development.