Freetrade Accelerates European Expansion with 3 Key Hires

The company is aiming to offer direct market access to global stock markets.

Freetrade, a United Kingdom-based commission-free stock trading platform, announced on Monday three key appointments – Karl Broomé as the Managing Director for Sweden, and Annica Lundblad and Torbjörn Ericsson as two new Non-Executive Directors.

The broker is accelerating its European expansion plans with these new veteran appointments.

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Industry Veterans Onboard

Broomé, who joined Freetrade from JPMorgan Chase, brings more than 15 years of financial market experience to the British brokerage startup. Most recently, he was the Chief Compliance Officer of Sweden and Finland for JPMorgan and before that was the Head of Compliance of the optimization division at the NEX Group. 

His industry stints include leadership roles at TriOptima, ICAP, Skandia and E*TRADE Financial.

At Freetrade, Broomé will be responsible to boost the pace of the company’s European expansion. Based in Sweden, he will work closely with the European and national regulators to establish operations.

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“I was drawn to Freetrade because of their clear mission to make investing more accessible and their emphasis on building a business that is aligned with their customers’ interests,” Broomé said in a statement.

Lundblad and Ericsson also bring financial market experience to Freetrade. Lundblad, who presently sits on the board of a few organizations, held several senior roles in financial services and investment management at companies like SPP/Storebrand Group, PwC and Handelsbanken.

Ericsson helmed both Swedish and Nordic Securities Dealer organizations as Chairman. His most noticeable industry role includes his tenure as the Chief Executive at Bankgirot, Sweden’s only automated clearinghouse.

“I’m thrilled to welcome Karl, Torbjörn, and Annica to Freetrade,” said Adam Dodds, Founder and CEO of Freetrade. “They each bring a unique perspective and deep knowledge of the financial services industry, and we will undoubtedly benefit from their strategic oversight and decades of experience. We look forward to working together to bring direct access to global stock markets to everyone in Europe.”

The appointments came just after Freetrade raised £50 million, which the company revealed will be used for growth and product development.

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