Digital prime brokerage GCEX has hired Stanislav Bunimovich as its new Managing Director for Asia-Pacific, tapping the former Finalto executive to drive growth across one of the world's fastest-growing crypto markets.

GCEX Taps Former Finalto COO to Lead Asia-Pacific Push

Bunimovich, who spent over 12 years at CFH/Finalto and rose to become Chief Operating Officer and Board Member, will be based in Australia and report directly to GCEX CEO Lars Holst. The appointment reunites the pair, as Holst co-founded Finalto before launching GCEX in 2018.

The hire comes as institutional appetite for digital assets continues surging across Asia-Pacific, with hedge funds, family offices and professional trading firms increasingly seeking regulated access to crypto markets. GCEX operates under licenses from the UK's Financial Conduct Authority, Denmark's financial regulator, and Dubai's Virtual Assets Regulatory Authority.

“This is a significant hire for GCEX,” Holst said. “Stanislav is widely respected in our industry for driving growth and championing client-focused innovation. His deep insights, network and leadership experience are major assets for GCEX.”

Bunimovich will focus on onboarding institutional clients across the region while scaling GCEX's crypto-related services. His background includes building technology-driven liquidity frameworks and managing FX trade flows, experience that aligns with GCEX's push to expand its digital asset and foreign exchange offerings.

Related: GCEX Broadens Access to Oil, Gas, and Metals Trading, Adding Eight New Spot Products

All-Time High Interest

The London-headquartered firm offers institutional clients access to contracts for difference on digital assets and FX, alongside spot trading and crypto conversion services. Its XplorDigital suite includes plug-and-play solutions branded “Crypto in a Box” and “Broker in a Box” that provide regulated custody, staking, and risk management tools.

Bunimovich said institutional interest in digital assets across Asia-Pacific has reached “an all-time high,” making this an opportune moment to accelerate GCEX's regional expansion.

Cryptocurrencies are supporting GCEX’s growth also in other regions. In April, GCEX UK reported £3.8 million in revenue for 2024 and a reduced net loss, attributing much of this performance to the rising demand for crypto CFDs.

“I'm honored and excited to join GCEX as Managing Director of APAC and as Strategic Advisor to the CEO,” he said. “I look forward to partnering with our exceptional team and industry leaders to further expand our footprint in APAC and advance GCEX's mission of transforming financial markets through digital innovation.”

GCEX counts True Global Ventures among its investors and maintains offices globally while operating under multiple regulatory frameworks. The firm's multi-jurisdictional approach allows it to serve institutional clients across different regions while navigating varying crypto regulations.