Retail futures trading platform NinjaTrader has appointed Tobin McDaniel as its new President, continuing the wave of executive hires that began a few months ago.

NinjaTrader Taps Fintech Veteran Tobin McDaniel as New President

McDaniel brings 15 years of experience in retail trading and investing to NinjaTrader. He most recently served as Head of SoFi Invest and previously held senior positions at Charles Schwab, where for more than 10 years he spearheaded initiatives to enhance services for self-directed investors.

“Tobin brings an impressive array of experience scaling consumer driven companies in the fintech space,” said Martin Franchi, CEO at NinjaTrader. “His industry expertise and passion to serve the individual investor will help us further our ultimate goal of providing the best tools, support, and experiences to the fast-growing retail futures trading community.”

At Charles Schwab, McDaniel led the development of personalized investing products and grew the company's digital advice business to over $50 billion in assets under management. He also launched Schwab's innovation lab.

“Providing better user experiences, more content, and tools will help ensure that traders of all experience levels have the guidance they need to make smarter investment decisions, particularly for newer retail traders looking to enter the futures space,” said McDaniel.

Last year, NinjaTrader unveiled a new version of its platform, having added multi-device trading integration a few months earlier. This coincided with a brand refresh and the launch of a new website and logo.

NinjaTrader Expands C-Suite

The appointment comes as NinjaTrader seeks to capitalize on increasing demand for accessible futures trading among retail investors. The company has been on a hiring spree, bringing in several new executives to support its growth plans.

In May, the company welcomed four seasoned executives to enhance its leadership team. Ryan Pitylak joined as Executive Vice President of Growth, tasked with enriching trader education and expanding partnerships. Previously, he contributed to ZenBusiness's acquisition of $275 million in funding.

Aditya Nishandar, now Chief Technology Officer, aims to spearhead technological innovations, bringing over a decade of experience from Goldman Sachs and Carta Liquidity. John O'Neil, appointed General Manager of Evaluation Services, focuses on improving experiences for retail proprietary traders, leveraging his background at FXCM.

Michael Krafft, the new Vice President of Product, is set to develop client-oriented applications, drawing on his previous roles at TrueML, Alight Solutions, and American Express.

NinjaTrader has experienced a visible growth in recent years, buoyed by strong institutional support for retail futures trading. Founded in 2003, NinjaTrader now serves over 1.7 million traders globally with its cloud-based futures trading platform .