Capital.com Onboards Chul Lim as Asia CEO to Boost Regional Expansion
- The broker is aiming to expand into East Asia and Southeast Asia.

Capital.com announced on Tuesday the hiring of industry expert Chul Lim as its Chief Executive Officer in Asia that will help the brokerage to strengthen its growth strategies across Asia.
The London-headquartered broker has plans to make Singapore its regional headquarters and will initiate the expansion process by growing the Asian team and seeking regulatory approval in the Asian markets. It is already aiming to gain a licence from the Monetary Authority of Singapore by early 2022.
“We see great opportunities for growth across Asia,” said Jonathan Squires, Group CEO at Capital.com.
Most recently, the broker entered Australia with its brokerage services after gaining a license from the local regulator, ASIC.
Already Led an Asian Expansion
Lim’s hiring will give the expansion efforts a massive boost as he has worked extensively in the region. He comes with more than 15 years of experience and has a solid background in marketing.
He joined Capital.com from Exness, where he spent four years in several leadership roles in various Asian regions. His experience with the broker is significant as he has helped it in similar expansion efforts.
Moreover, he was the Head of Marketing at JD.com and GoBear. He started his career in the telecom industry and later took up marketing roles in companies like Cheil and AstraZeneca.
“With Chul’s knowledge and experience in the region, we are confident we can lower the barriers to investing and enable more people in Asia to responsibly exercise their value as investors,” Squires added.
Lim commented: “We will continue to support our clients all over the world by expanding into new markets and diversifying our products. We are committed to ensuring sound Risk Management Risk Management One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, most brokers employ a risk management department tasked with analyzing the data and flow of the broker to mitigate the firm’s exposure to financial markets moves. Why Risk Management is a Fixture Among BrokersTraditionally the company is employing a risk management team that is monitoring the exposure of the brokerage and the performance of select clients which it deems risky for the business. Common financial risks also come in the form of high inflation, volatility across capital markets, recession, bankruptcy, and others.As a countermeasure to these issues, brokers have looked to minimize and control the exposure of investment to such risks.In the modern hybrid mode of operation, brokers are sending out the flows from the most profitable clients to liquidity providers and internalize the flows from customers.This is deemed less risky and are likely to incur losses on their positions.This in turn allowing the broker to increase its revenue capture. Several software solutions exist to assist brokers to manage risk more efficiently and as of 2018, most connectivity/bridge providers are integrating a risk-management module into their offerings. This aspect of running a brokerage is also one of the most crucial ones when it comes to employing the right kind of talent. One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, most brokers employ a risk management department tasked with analyzing the data and flow of the broker to mitigate the firm’s exposure to financial markets moves. Why Risk Management is a Fixture Among BrokersTraditionally the company is employing a risk management team that is monitoring the exposure of the brokerage and the performance of select clients which it deems risky for the business. Common financial risks also come in the form of high inflation, volatility across capital markets, recession, bankruptcy, and others.As a countermeasure to these issues, brokers have looked to minimize and control the exposure of investment to such risks.In the modern hybrid mode of operation, brokers are sending out the flows from the most profitable clients to liquidity providers and internalize the flows from customers.This is deemed less risky and are likely to incur losses on their positions.This in turn allowing the broker to increase its revenue capture. Several software solutions exist to assist brokers to manage risk more efficiently and as of 2018, most connectivity/bridge providers are integrating a risk-management module into their offerings. This aspect of running a brokerage is also one of the most crucial ones when it comes to employing the right kind of talent. Read this Term and providing the right learning tools to help people become confident investors.”
Capital.com announced on Tuesday the hiring of industry expert Chul Lim as its Chief Executive Officer in Asia that will help the brokerage to strengthen its growth strategies across Asia.
The London-headquartered broker has plans to make Singapore its regional headquarters and will initiate the expansion process by growing the Asian team and seeking regulatory approval in the Asian markets. It is already aiming to gain a licence from the Monetary Authority of Singapore by early 2022.
“We see great opportunities for growth across Asia,” said Jonathan Squires, Group CEO at Capital.com.
Most recently, the broker entered Australia with its brokerage services after gaining a license from the local regulator, ASIC.
Already Led an Asian Expansion
Lim’s hiring will give the expansion efforts a massive boost as he has worked extensively in the region. He comes with more than 15 years of experience and has a solid background in marketing.
He joined Capital.com from Exness, where he spent four years in several leadership roles in various Asian regions. His experience with the broker is significant as he has helped it in similar expansion efforts.
Moreover, he was the Head of Marketing at JD.com and GoBear. He started his career in the telecom industry and later took up marketing roles in companies like Cheil and AstraZeneca.
“With Chul’s knowledge and experience in the region, we are confident we can lower the barriers to investing and enable more people in Asia to responsibly exercise their value as investors,” Squires added.
Lim commented: “We will continue to support our clients all over the world by expanding into new markets and diversifying our products. We are committed to ensuring sound Risk Management Risk Management One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, most brokers employ a risk management department tasked with analyzing the data and flow of the broker to mitigate the firm’s exposure to financial markets moves. Why Risk Management is a Fixture Among BrokersTraditionally the company is employing a risk management team that is monitoring the exposure of the brokerage and the performance of select clients which it deems risky for the business. Common financial risks also come in the form of high inflation, volatility across capital markets, recession, bankruptcy, and others.As a countermeasure to these issues, brokers have looked to minimize and control the exposure of investment to such risks.In the modern hybrid mode of operation, brokers are sending out the flows from the most profitable clients to liquidity providers and internalize the flows from customers.This is deemed less risky and are likely to incur losses on their positions.This in turn allowing the broker to increase its revenue capture. Several software solutions exist to assist brokers to manage risk more efficiently and as of 2018, most connectivity/bridge providers are integrating a risk-management module into their offerings. This aspect of running a brokerage is also one of the most crucial ones when it comes to employing the right kind of talent. One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, most brokers employ a risk management department tasked with analyzing the data and flow of the broker to mitigate the firm’s exposure to financial markets moves. Why Risk Management is a Fixture Among BrokersTraditionally the company is employing a risk management team that is monitoring the exposure of the brokerage and the performance of select clients which it deems risky for the business. Common financial risks also come in the form of high inflation, volatility across capital markets, recession, bankruptcy, and others.As a countermeasure to these issues, brokers have looked to minimize and control the exposure of investment to such risks.In the modern hybrid mode of operation, brokers are sending out the flows from the most profitable clients to liquidity providers and internalize the flows from customers.This is deemed less risky and are likely to incur losses on their positions.This in turn allowing the broker to increase its revenue capture. Several software solutions exist to assist brokers to manage risk more efficiently and as of 2018, most connectivity/bridge providers are integrating a risk-management module into their offerings. This aspect of running a brokerage is also one of the most crucial ones when it comes to employing the right kind of talent. Read this Term and providing the right learning tools to help people become confident investors.”