Onboards Chul Lim as Asia CEO to Boost Regional Expansion

The broker is aiming to expand into East Asia and Southeast Asia. announced on Tuesday the hiring of industry expert Chul Lim as its Chief Executive Officer in Asia that will help the brokerage to strengthen its growth strategies across Asia.

According to the press release shared with Finance Magnates, Lim will be overseeing the expansion of the forex and CFDs broker in East Asia, like South Korea, Japan and the Southeast Asian region.

The London-headquartered broker has plans to make Singapore its regional headquarters and will initiate the expansion process by growing the Asian team and seeking regulatory approval in the Asian markets. It is already aiming to gain a licence from the Monetary Authority of Singapore by early 2022.

“We see great opportunities for growth across Asia,” said Jonathan Squires, Group CEO at

Most recently, the broker entered Australia with its brokerage services after gaining a license from the local regulator, ASIC.

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Already Led an Asian Expansion

Lim’s hiring will give the expansion efforts a massive boost as he has worked extensively in the region. He comes with more than 15 years of experience and has a solid background in marketing.

He joined from Exness, where he spent four years in several leadership roles in various Asian regions. His experience with the broker is significant as he has helped it in similar expansion efforts.

Moreover, he was the Head of Marketing at and GoBear. He started his career in the telecom industry and later took up marketing roles in companies like Cheil and AstraZeneca.

“With Chul’s knowledge and experience in the region, we are confident we can lower the barriers to investing and enable more people in Asia to responsibly exercise their value as investors,” Squires added.

Lim commented: “We will continue to support our clients all over the world by expanding into new markets and diversifying our products. We are committed to ensuring sound risk management and providing the right learning tools to help people become confident investors.”

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