BNY Mellon, a global asset manager and provider of financial and investment services, announced today that Jeff McCarthy has joined the company in the newly-created role of Chief Executive Officer, Exchange Traded Funds.

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McCarthy will report to Frank LaSalla, Chief Executive Officer of BNY Mellon’s Global Structured Products and Alternative Investment Services business.

Jeff brings extensive experience in global exchange traded funds platforms and trading markets.

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LaSalla commented: “Jeff brings extensive experience in global exchange traded funds platforms and trading markets. His deep knowledge and track record of results in developing and delivering on trade revenue expansion strategies for ETF’s with a strong emphasis on delivering strong partnership solutions will play a critical role for BNY Mellon in serving a market that is likely to at least double  in size over the next 10 years.”

McCarthy joins from NASDAQ, where he was Vice President and Head of Exchange Traded Product Listings & Trading, having led the strategy and business execution of the Nasdaq Exchange Traded Product Listing (ETP) and Trading Market.

Prior to his role with NASDAQ, McCarthy was Head of Global ETF Products and Co-Head of ETF Trading & Investor Services in Asia Pacific for Citigroup. Earlier in his career, he was Global ETF Product Head for Brown Brothers Harriman & Co., where he created the firm’s global ETF service model.

In his new role as CEO, Exchange Traded Funds, McCarthy will lead and execute the long-term strategy to drive growth in BNY Mellon’s ETF business. He will play a critical role in the successful enterprise-wide delivery of comprehensive ETF solutions to the marketplace and work to further develop long-lasting partnerships for BNY Mellon in the ETF industry.