Bitpanda, an Austria-based digital investment platform, announced today a new position of Chief Growth Officer (CGO) and mentioned that the company has appointed Irina Nicoleta Scarlat, former Global Head of Growth at Revolut, as its first CGO with immediate effect.

In an official announcement, Bitpanda mentioned that Scarlat will drive the company’s expansion plans. In addition, the Austrian  Unicorn  Unicorn Unicorns represent privately held startup companies whose value exceeds $1 billion. The term itself was coined by venture capitalist Aileen Lee back in 2013, with Unicorns since assuming the gold standard of companies.At the time of writing, approximately 465 unicorns exist, with standouts becoming ubiquitous in everyday life. This includes Ant Financial, DiDi, Airbnb, Stripe, Lyft, and Palantir Technologies, among many others.While all wildly successful, many unicorns are themselves the products of company buyouts, given its existing designation.For example, many of these companies’ valuation has swelled due to buyouts from large public companies. This has proven to be a recursive trend in with major industry players such as Apple, Facebook, and Google focusing on acquisitions rather than capital expenditures and development of internal investment projects.This strategy has played out over the past few years with large companies opting to instead augment their own technology portfolio via buyouts, rather than in-house developments.Unicorns Benefitting from New TechnologyOf note, many unicorns have succeeded without launching their own Initial Product Offering (IPOs), which run multiple risks. Traditionally, many large brands and companies have relied on such stock offerings as a means to bolster valuation and raise money. However, IPOs can result in the evaluation of a company if the public market thinks a company is worth less than its investor base.Unicorns also have benefitted from other factors, including the availability of new technology. Social media in this sense has been an integral component to unicorns’ success, helping achieve economies of scale.Furthermore, the advent of Peer-to-Peer (P2P) technology, platforms, and cloud computing has also played a key role in the growth of unicorns. Unicorns represent privately held startup companies whose value exceeds $1 billion. The term itself was coined by venture capitalist Aileen Lee back in 2013, with Unicorns since assuming the gold standard of companies.At the time of writing, approximately 465 unicorns exist, with standouts becoming ubiquitous in everyday life. This includes Ant Financial, DiDi, Airbnb, Stripe, Lyft, and Palantir Technologies, among many others.While all wildly successful, many unicorns are themselves the products of company buyouts, given its existing designation.For example, many of these companies’ valuation has swelled due to buyouts from large public companies. This has proven to be a recursive trend in with major industry players such as Apple, Facebook, and Google focusing on acquisitions rather than capital expenditures and development of internal investment projects.This strategy has played out over the past few years with large companies opting to instead augment their own technology portfolio via buyouts, rather than in-house developments.Unicorns Benefitting from New TechnologyOf note, many unicorns have succeeded without launching their own Initial Product Offering (IPOs), which run multiple risks. Traditionally, many large brands and companies have relied on such stock offerings as a means to bolster valuation and raise money. However, IPOs can result in the evaluation of a company if the public market thinks a company is worth less than its investor base.Unicorns also have benefitted from other factors, including the availability of new technology. Social media in this sense has been an integral component to unicorns’ success, helping achieve economies of scale.Furthermore, the advent of Peer-to-Peer (P2P) technology, platforms, and cloud computing has also played a key role in the growth of unicorns. Read this Term added that the newly appointed CGO will take over its business development and marketing teams.

Scarlat has more than 10 years of experience in the corporate world. In her latest role, she played an important role in Revolut’s international expansion. She joined Revolut in 2018 and served the financial technology company for more than 3 years.

Before joining Revolut, Scarlat worked at Uber for more than 2 years in different positions including Marketing Manager and Lead Marketing Manager.

Commenting on the latest announcement, Scarlat, said: “Europe is lagging behind the US & Asia markets when it comes to investment literacy and many people are unaware of the possibilities they have at their fingertips. I strongly believe in Bitpanda’s mission to change this by offering people instant access to financial products as well as the resources they need to properly understand them.”

“On top of all this, Bitpanda is a company with an amazing culture, balancing hypergrowth with care for their teams, and I immediately sensed this when speaking with both the founders and executive team. I am delighted to be joining this incredible company and am confident that we’ll grow Bitpanda into the number one investment platform in Europe and beyond, together,” she added.

Bitpanda’s Expansion

The European digital investment platform has seen significant growth in 2021. The company has more than 2.5 million users. Additionally, Bitpanda has a team of over 500 employees. Earlier this year, Bitpanda closed its Series B funding round. The company aims to accelerate its global expansion through the latest appointment.

“Irina has a proven track record of breaking into and rapidly scaling new markets in the  Fintech  Fintech Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to supply a technological service that not only simplifies but also aids consumers, business operators, and networks.This is done by optimizing business processes and financial operations through the implementation of specialized software, algorithms, and automated computing processes. Transitioning from the roots of the financial sector, fintech providers can be found through a multitude of industries such as retail banking, education, cryptocurrencies, insurance, nonprofit, and more. While fintechs cover a vast array of business sectors, it can be broken down into four classifications which are as followed: Business-to-business for banks, Business-to-business for banking business clients, business-to-consumers for small businesses, and consumers. More recently, fintechs presence has become increasingly apparent within the trading sector, primarily for cryptocurrencies and blockchain technology.The creation and use of Bitcoin can also be contributed to innovations brought upon by fintechs while smart contracts through blockchain technology have simplified and automated contracts between buyers and sellers. As a whole, fintechs applications are growing more diverse with a consumer-centric focus while its applications continue to innovate the trading and cryptocurrency sectors through automated technologies and business practices. Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to supply a technological service that not only simplifies but also aids consumers, business operators, and networks.This is done by optimizing business processes and financial operations through the implementation of specialized software, algorithms, and automated computing processes. Transitioning from the roots of the financial sector, fintech providers can be found through a multitude of industries such as retail banking, education, cryptocurrencies, insurance, nonprofit, and more. While fintechs cover a vast array of business sectors, it can be broken down into four classifications which are as followed: Business-to-business for banks, Business-to-business for banking business clients, business-to-consumers for small businesses, and consumers. More recently, fintechs presence has become increasingly apparent within the trading sector, primarily for cryptocurrencies and blockchain technology.The creation and use of Bitcoin can also be contributed to innovations brought upon by fintechs while smart contracts through blockchain technology have simplified and automated contracts between buyers and sellers. As a whole, fintechs applications are growing more diverse with a consumer-centric focus while its applications continue to innovate the trading and cryptocurrency sectors through automated technologies and business practices. Read this Term industry. At Bitpanda, we have ambitious growth plans, and as we continue in our hypergrowth journey, we are confident that with Irina leading our country management and expansion efforts, as well as our Business Development and Marketing teams, we will not only diversify into new markets but will also accelerate the growth of our current operations,” Eric Demuth, CEO of Bitpanda, said.