Bitpanda, an Austrian crypto trading exchange, on Thursday announced the appointment of Michael Poetscher as its chief marketing officer.
The appointment comes at a time when the company is pushing to penetrate global markets with its tokenization service.
Poetscher is an expert in global marketing strategy, including communications, brand leadership, product marketing, e-commerce, and demand generation, and brings over ten years of experience to the company.
“I was immediately drawn to Bitpanda for its commitment to tearing down the barriers to investing and bringing traditional financial products into the 21st century,” Poetscher said, mentioning his new role. “My data-driven approach to marketing and customer experience will see me and the marketing team focus on scaling products and new services for 2020 and beyond.”
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A marketing expert
Before assuming his role at Bitpanda, Poetscher served TourRader for almost eight years, during which he was the chief marketing officer of the company for a little less than six years. He also played a significant role in helping the company to secure $50 million in its Series C funding round. He was also involved with various marketing projects.
Commenting on the appointment, Eric Demuth, co-CEO of Bitpanda, said: “This move will help us continue the transformation of our marketing organization while leveraging the team’s expertise. Michael will provide a really fresh and much needed data-driven approach to our marketing, leveraging his 7-years’ experience in transforming an unknown company in a niche market into a world-renowned travel company.”
“We believe this experience and strong track record are crucial to take Bitpanda to the global stage, and exponentially grow our 1 million registered user base, as well as help us communicate the power and innovation of the Bitpanda trading platform.”
Earlier this year, the Viena-headquartered exchange stepped towards becoming a global brand by announcing its plans to launch a global digital asset exchange – Bitpanda Global Exchange. However, the platform will only serve experienced traders, professionals, and institutions, and will allow both crypto-to-crypto and fiat-to-crypto trading.