Cactus Raazi will head the US business and build relationships across the Americas.
He previously worked at multiple institution-focused crypto platforms.
Cactus Raazi, the CEO of B2C2 US
B2C2, the SBI-owned cryptocurrency market maker, has strengthened its executive team by appointing Cactus Raazi as the Chief Executive Officer of its US unit. He is based in the company’s New Jersey office and will report directly to the Group CEO, Thomas Restout.
Implementing Strategies and Building Relationships
The announcement today (Tuesday) has detailed that Raazi will lead the offering under B2C2 US. Furthermore, he will develop and implement business strategies and build relationships across the US and broader Americas with clients and other stakeholders, including regulators.
Thomas Restout, Group CEO at B2C2
“Cactus has an exceptional track record in finance and technology, and he is therefore perfectly placed to develop the US offering to the next stage of our growth,” said Restout, who took over the apex role at B2C2 last January.
Raazi joined B2C2 from Enhanced Digital Group, an institutional-only firm focused on derivatives and structured products, where he was the Head of US Strategy. Before that, he was the Chief Revenue Officer at Kraus Motor Company for two years. He also led the digital asset trading platform Amber Group as the US CEO and Co-Head of Americas and was a Partner at Exos, an automated OTC trading platform.
He entered the financial services industry in mid-1998 with his role at Goldman Sachs, where he spent 13 years and served as the Managing Director. He also had stints at the London offices of Nomura and the New York offices of Tradeweb as the Managing Director.
“As the digital asset sector continues to mature, we see the convergence of the crypto-native and trad-fi worlds, and Cactus’ established commercial and regulatory relationships across both will deliver tremendous benefits to our clients and our firm,” Restout added.
Apart from the US, B2C2 also has a strong presence in Asia-Pacific due to its operations in Japan. It also opened a Singapore office to strengthen its presence in Southeast Asia.
The London-headquartered firm entered the European Union last year by acquiring the French market-making firm Woorton. This allowed B2C2 to operate in the 27-country bloc with Woorton’s PSAN license issued by the AMF. To expand its continental European presence, it obtained a virtual asset service provider registration in Luxembourg.
In the fiscal year that ended in March 2024, B2C2 generated revenue of JPY 57.14 billion, an 88.5 percent yearly jump. It also became profitable, with a pre-tax profit of JPY 8.4 billion. In its annual financial report, SBI Holdings highlighted that the growth of B2C2 was due to the successful implementation of its customer base expansion strategy.
B2C2, the SBI-owned cryptocurrency market maker, has strengthened its executive team by appointing Cactus Raazi as the Chief Executive Officer of its US unit. He is based in the company’s New Jersey office and will report directly to the Group CEO, Thomas Restout.
Implementing Strategies and Building Relationships
The announcement today (Tuesday) has detailed that Raazi will lead the offering under B2C2 US. Furthermore, he will develop and implement business strategies and build relationships across the US and broader Americas with clients and other stakeholders, including regulators.
Thomas Restout, Group CEO at B2C2
“Cactus has an exceptional track record in finance and technology, and he is therefore perfectly placed to develop the US offering to the next stage of our growth,” said Restout, who took over the apex role at B2C2 last January.
Raazi joined B2C2 from Enhanced Digital Group, an institutional-only firm focused on derivatives and structured products, where he was the Head of US Strategy. Before that, he was the Chief Revenue Officer at Kraus Motor Company for two years. He also led the digital asset trading platform Amber Group as the US CEO and Co-Head of Americas and was a Partner at Exos, an automated OTC trading platform.
He entered the financial services industry in mid-1998 with his role at Goldman Sachs, where he spent 13 years and served as the Managing Director. He also had stints at the London offices of Nomura and the New York offices of Tradeweb as the Managing Director.
“As the digital asset sector continues to mature, we see the convergence of the crypto-native and trad-fi worlds, and Cactus’ established commercial and regulatory relationships across both will deliver tremendous benefits to our clients and our firm,” Restout added.
Apart from the US, B2C2 also has a strong presence in Asia-Pacific due to its operations in Japan. It also opened a Singapore office to strengthen its presence in Southeast Asia.
The London-headquartered firm entered the European Union last year by acquiring the French market-making firm Woorton. This allowed B2C2 to operate in the 27-country bloc with Woorton’s PSAN license issued by the AMF. To expand its continental European presence, it obtained a virtual asset service provider registration in Luxembourg.
In the fiscal year that ended in March 2024, B2C2 generated revenue of JPY 57.14 billion, an 88.5 percent yearly jump. It also became profitable, with a pre-tax profit of JPY 8.4 billion. In its annual financial report, SBI Holdings highlighted that the growth of B2C2 was due to the successful implementation of its customer base expansion strategy.
Arnab is an electronics engineer-turned-financial editor. He entered the industry covering the cryptocurrency market for Finance Magnates and later expanded his reach to forex as well. He is passionate about the changing regulatory landscape on financial markets and keenly follows the disruptions in the industry with new-age technologies.
CFI Promotes Charbel Saleh to Global Head of Business Operations
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Exness expands its presence in Africa: Inside our interview with Paul Margarites in Cape Town
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Interview with Jas Shah
Builder | Adviser | Fintech Writer | Product Strategist
In this episode, Jonathan Fine sat down with Jas Shah, one of the most thoughtful voices in global fintech. Known for his work across advisory, product, stablecoins, and his widely read writing, Jas brings a rare combination of industry insight and plain-spoken clarity.
We talk about his first impression of the Summit, the projects that keep him busy today, and how they connect to the stablecoin panel he joined. Jas shares his view on the link between fintech, wealthtech and retail brokers, especially as firms like Revolut, eToro and Trading212 blur long-standing lines in the market.
We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
To close, Jas explains how he thinks about writing, and how he approaches “shipping” pieces that spark debate across the industry.
Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
Vitalii Bulynin Talks About Versus Trade, New Pairs, and Big Plans
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
Watch the whole talk to learn more about how Versus Trade works and where it is heading.
#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
