The Cardano Foundation announced on Wednesday that it has hired a new executive to lead the expansion of its global community.
Community Lead Alix Hyeowon Park will be based in the South Korean capital, Seoul. She has been tasked with developing and implementing a new management strategy to support and educate Cardano’s community across the globe.
Among Park’s immediate priorities will be strengthening the next phase of the Cardano Ambassador program.
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Prior to joining the Cardano Foundation, Park was a chief marketing officer at Coinone, one of South Korea’s top cryptocurrency exchanges.
Before that, she worked as a marketing strategist at major multinational organizations, including EY, Motorola, Samsung Electronics, and Korean Air. She also ran her own business to help startups grow and scale in Southeast Asia.
“With Alix’s appointment, we are further strengthening our community management function as the Cardano Foundation accelerates global community growth strategy,” said Nathan Kaiser, chairman of the Cardano Foundation.
“Her experience in emerging markets and with developers will be valuable and very timely as Cardano is preparing to invite Dapp developers and corporate partners to expand ada’s user base in developing nations. Alix’s leadership and marketing management experience and background in storytelling will cement the Foundation’s goal to better serve the community.”