ADS Securities Promotes Bryan Seegers to Co-Head Global eFX Coverage
- The brokerage has promoted the long-term industry veteran to co-head the firm’s global eFX coverage.

Abu Dhabi-based broker ADS Securities, a provider of foreign exchange (FX) and contracts-for-difference (CFDs), has promoted Bryan Seegers, the company's former Director - Head of eFX Pricing & Execution, to the role of Co-Head Global eFX Coverage.

Bryan Seegers
In his new role, Seegers will co-head the group's responsibility for relationship management, client services, sales trading and Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term management across the globe.
To unlock the Asian market, register now to the iFX EXPO in Hong Kong
Seegers was formerly responsible for ADS's global electronic FX offering with servers in NY4, LD4 and TY3, a role which he held from June 2013 – October 2016. This was preceded by a year-long stint as a Senior FX Dealer, where he was responsible for reorganising global risk books and pricing to maximise desk revenue while enhancing client experience.
Before ADX, Bryan Seegers was with Alpari (US) which he joined in 2009 as a Senior Dealer. After a short period of time, he was promoted to manager of the trading desk responsible for the daily operations and risk of the 24-hour desk.
He then served as Principal, Chief Dealer at Alpari, where he was responsible for managing the firm’s 24 hour FX Trading Desk. This included Risk Management Risk Management One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, Read this Term of the firm’s order book, flow, execution and developing and implementing hedging strategies.
Background
Abu Dhabi-based ADS Securities provides forex, bullion and commodities trading solutions to institutional and private investors including banks, global and regional hedge funds, asset managers, investment banks and non-bank financial institutions.
The firm, which started operations in 2011 and was established with initial capital of $400 million, is regulated by the UAE Central Bank and is part of the ADS Holding Group.
Abu Dhabi-based broker ADS Securities, a provider of foreign exchange (FX) and contracts-for-difference (CFDs), has promoted Bryan Seegers, the company's former Director - Head of eFX Pricing & Execution, to the role of Co-Head Global eFX Coverage.

Bryan Seegers
In his new role, Seegers will co-head the group's responsibility for relationship management, client services, sales trading and Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term management across the globe.
To unlock the Asian market, register now to the iFX EXPO in Hong Kong
Seegers was formerly responsible for ADS's global electronic FX offering with servers in NY4, LD4 and TY3, a role which he held from June 2013 – October 2016. This was preceded by a year-long stint as a Senior FX Dealer, where he was responsible for reorganising global risk books and pricing to maximise desk revenue while enhancing client experience.
Before ADX, Bryan Seegers was with Alpari (US) which he joined in 2009 as a Senior Dealer. After a short period of time, he was promoted to manager of the trading desk responsible for the daily operations and risk of the 24-hour desk.
He then served as Principal, Chief Dealer at Alpari, where he was responsible for managing the firm’s 24 hour FX Trading Desk. This included Risk Management Risk Management One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, Read this Term of the firm’s order book, flow, execution and developing and implementing hedging strategies.
Background
Abu Dhabi-based ADS Securities provides forex, bullion and commodities trading solutions to institutional and private investors including banks, global and regional hedge funds, asset managers, investment banks and non-bank financial institutions.
The firm, which started operations in 2011 and was established with initial capital of $400 million, is regulated by the UAE Central Bank and is part of the ADS Holding Group.