ADS Securities Promotes Bryan Seegers to Co-Head Global eFX Coverage

The brokerage has promoted the long-term industry veteran to co-head the firm’s global eFX coverage.

Abu Dhabi-based broker ADS Securities, a provider of foreign exchange (FX) and contracts-for-difference (CFDs), has promoted Bryan Seegers, the company’s former Director – Head of eFX Pricing & Execution, to the role of Co-Head Global eFX Coverage.

Bryan Seegers
Bryan Seegers

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In his new role, Seegers will co-head the group’s responsibility for relationship management, client services, sales trading and liquidity management across the globe.

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Seegers was formerly responsible for ADS’s global electronic FX offering with servers in NY4, LD4 and TY3, a role which he held from June 2013 – October 2016. This was preceded by a year-long stint as a Senior FX Dealer, where he was responsible for reorganising global risk books and pricing to maximise desk revenue while enhancing client experience.

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Before ADX, Bryan Seegers was with Alpari (US) which he joined in 2009 as a Senior Dealer. After a short period of time, he was promoted to manager of the trading desk responsible for the daily operations and risk of the 24-hour desk.

He then served as Principal, Chief Dealer at Alpari, where he was responsible for managing the firm’s 24 hour FX Trading Desk. This included risk management of the firm’s order book, flow, execution and developing and implementing hedging strategies.

Background

Abu Dhabi-based ADS Securities provides forex, bullion and commodities trading solutions to institutional and private investors including banks, global and regional hedge funds, asset managers, investment banks and non-bank financial institutions.

The firm, which started operations in 2011 and was established with initial capital of $400 million, is regulated by the UAE Central Bank and is part of the ADS Holding Group.

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