ADSS Hires Former EasyMarkets’ Jean El Khoury to Head Marketing in MENA

ADSS has hired Jean El Khoury to take the role of its head of Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term for the MENA region, according to a corporate statement.

With over ten years of experience in the region, Jean joins the heavyweight brokerage with a focus on expanding and continuing to innovate brand partnership campaigns and create new opportunities for the company. In this capacity, he is working based out of the company’s headquarter in Abu Dhabi to develop multi-channel marketing and content solutions that are measurable while leveraging the unique attributes of ADSS and its expanding technology offering.

Prior to joining ADSS, Khoury worked for international companies where he teamed up with FX brands across the region to build digital strategies and create innovative online experiences. This includes marketing roles and stops at EasyMarkets, formerly Easy Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term, and Chief Marketing Officer at Commexfx.

Most recently, he was head of marketing at Impact Tech LTD, a Cyprus-based provider of business intelligence solutions.

Announcing the new hire, Mathieu Ghanem, Managing Director and Global Head of Sales at ADSS, said: “Our marketing work is now based on getting the right information through to existing and potential clients when they want it, using the channels which best suit their lifestyles. Targeting is everything, and Jean’s expertise in this area will allow us to maximise the return on marketing expenditure, and at the same time improve the service we provide to our clients.”

Commenting on his appointment, El Khoury added: “ADSS is known across the MENA region for its investment in technology, focus on client service and innovative marketing. It is a company which is looking to keep developing at a fast rate, which presents an exciting challenge for any marketer. I look forward to becoming part of this winning team.”