TradAir Taps Veteran FX Executive Paul Blank as VP Marketing
- Blank is now responsible for the firm's overall marketing strategy, managing trade press and media, and driving 'go to market' propositions.
TradAir, a trading infrastructure provider for the financial services industry, has hired Paul Blank as its new Vice President of Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t . Blank brings with him many years of experience in the financial industry, having started as an FX Spot trader with a number of banks back in 1981.
Over his long career Blank has held various top executive roles in marketing, sales and business development. His last position was as Director of e-Trading Solutions and Partner Manager at Caplin Systems, which he held from April 2007 to June 2015.
Speaking about his new role, Paul said: “I will be responsible for leading TradAir’s overall marketing strategy, including product positioning and overseeing new launches, and actively engaging with the market through traditional and new social media channels.”
He went on: “I am really excited to be joining TradAir. They are an innovative and dynamic company, with a terrific suite of managed FX e-trading solutions, built using market-leading HTML5 web technology. We have some exciting new product launches for the coming year, and once everyone is back at their desks in January, we will expand further on some of our plans."
Back in September, TradAir bolstered its sales group by adding Mark Tannetta as its London-based Director of Sales – Europe, Middle East and Africa (EMEA).
TradAir, a trading infrastructure provider for the financial services industry, has hired Paul Blank as its new Vice President of Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t . Blank brings with him many years of experience in the financial industry, having started as an FX Spot trader with a number of banks back in 1981.
Over his long career Blank has held various top executive roles in marketing, sales and business development. His last position was as Director of e-Trading Solutions and Partner Manager at Caplin Systems, which he held from April 2007 to June 2015.
Speaking about his new role, Paul said: “I will be responsible for leading TradAir’s overall marketing strategy, including product positioning and overseeing new launches, and actively engaging with the market through traditional and new social media channels.”
He went on: “I am really excited to be joining TradAir. They are an innovative and dynamic company, with a terrific suite of managed FX e-trading solutions, built using market-leading HTML5 web technology. We have some exciting new product launches for the coming year, and once everyone is back at their desks in January, we will expand further on some of our plans."
Back in September, TradAir bolstered its sales group by adding Mark Tannetta as its London-based Director of Sales – Europe, Middle East and Africa (EMEA).