Match-Prime Liquidity has appointed Dubai-based executive Kareem Harras as Head of MENA, tasking him with leading the firm’s expansion across the Middle East and North Africa.
The move underlines the liquidity provider’s push to win more business from brokers and trading firms in a region that continues to attract global players.
Harras is expected to drive regional strategy, oversee client acquisition and deepen relationships with brokers and other institutional clients that tap its liquidity solutions. He will operate from Dubai, a key hub for FX and CFD providers that target traders across the Gulf and wider MENA markets.
New Regional Head for MENA
He brings extensive experience in trading and brokerage roles, including senior business development posts at regional and international firms. Before joining Match-Prime, he served as Vice President of Business Development at neobroker amana. Additionally, his earlier positions include Head of MENA Sales at OnePro and senior roles at Exinity, ATFX Arabic, and MultiBank Group.
- Brokers Receive Real-Time Flow Protection via Match-Prime HawkEye
- Match-Prime Expands Crypto CFD Liquidity Offering With 50:1 Leverage on Bitcoin
- “Crypto CFDs Are Very Popular Right Now:” CEO at Match-Prime Liquidity
Other recent moves: Digital Prime Broker GCEX Recruits CoinW Executive for MENA Push
Match-Prime provides multi-asset liquidity to brokers and institutional clients and has highlighted MENA as a growth market as more firms seek technology-driven liquidity and infrastructure.
Match-Prime Targets Growth in MENA
By installing a dedicated regional head with a long track record in the local brokerage space, the firm aims to strengthen its presence and sharpen its offering for clients in the region.
Match‑Prime Liquidity is a regulated provider that supplies Forex and CFD brokers with market prices and spreads across a wide range of currency pairs, metals, indices, and crypto assets.
The liquidity provider earlier introduced an upgraded cryptocurrency liquidity service designed for CFD and forex brokers, expanding its coverage of major and minor digital assets.
The solution provides brokers with greater flexibility through higher leverage limits and increased net open position thresholds, catering to growing institutional demand for crypto-based trading instruments.