Forex Nation’s Danielle Lehrer on Financial Markets: Mindfulness is the Key
by
George Tchetvertakov
Forex Nation founder, Danielle Lehrer gives her view on the FX industry, on markets, and on the esoteric side to trading.
In the second part of our exclusive interview, the Forex Nation founder, Danielle Lehrer gives her view on the FX industry, on markets, and on the esoteric side to trading. Part 1 of the interview can be read here.
The company offers a truly unique construct among brokers, i.e. the option of donating all company profits generated from clients’ spread/commission fees to worthy charitable causes across the globe.
1. You mentioned previously that in your view brokers aren’t fully transparent, what do you mean by that?
For example, brokers aren’t up front regarding their changeover time, whether they run a desk, what is the difference between what a client believes is an account with no commission where actually there is a spread based commission and that makes your stops more likely to be hit from spread blowout than if you were actually paying a commission, therefore a commission based account tends to be cheaper for the clients long term
The industry doesn’t talk about these issues because of the B-book model. The industry hasn’t been interested in seeing a greater percentage of their clients win because they make money from them losing.
2. What is your view of B-Book?
At Forex Nation we do not believe in the B-book model out of principle and to avoid conflicts of interest. We do not B-book any client orders whatsoever.
3. What types of trader education or support do you currently provide or foresee ForexNation providing?
We have a fairly holistic approach to trading, the things that we’ll be teaching clients is: how the industry operates so they understand the mechanics and how to play the game. And we’re also going to talk to them about the things that have made us successful. And that’s to do with the concept of being ‘in the zone’, and although that’s what you often hear successful traders say, most people don’t understand how to do that.
And the way we do it is through meditation, movement, proper nutrition and community. So we’re actually looking to create a happier and more fulfilling way to trade forex. And to teach people how to live a fabulous forex life. Its not about sitting in front of your monitor for 8-12 hours a day, hoping that losing trades come back in your favour. Its about having these other practises in your life that make you mindful and enable you to tap into your intuition as a trader. To be more certain about your trades, to be less hesitant about your entry and exits and less concerned about the losses and less bedazzled by the wins. If you’re going to trade for a living, these concepts are more important than the indicators that you choose.
4. Why base yourself in Australia?
This is where I live. And we’re global anyway. We are very quickly creating partnerships globally in countries all around the world so we can have local offices around the world. It doesn’t really matter where we’re based because in order to keep our business as cost effective as possible so we can donate the most amount of money to our charitable projects. To set our business up as virtually as possible makes a lot sense for us. So our team is remote and based all around the world. This means we have people available 24 hours a day. The fact that HQ is based in Australia is more so a corporate/admin logistic, more than anything else.
5. What are some of the challenges are you facing with your unique business model?
We are the first and only broker who is also a registered charity. As far as ASIC and other regulators are concerned, we are a square peg in a round hole. We need to keep our operating costs very low as a charity. Licensing, marketing + other costs must be taken care off first before any funds diverted to the charitable trust.
6. How do you plan to deliver your promise of full transparency?
Periodic reporting of all trading volumes and internal company metrics.
In the second part of our exclusive interview, the Forex Nation founder, Danielle Lehrer gives her view on the FX industry, on markets, and on the esoteric side to trading. Part 1 of the interview can be read here.
The company offers a truly unique construct among brokers, i.e. the option of donating all company profits generated from clients’ spread/commission fees to worthy charitable causes across the globe.
1. You mentioned previously that in your view brokers aren’t fully transparent, what do you mean by that?
For example, brokers aren’t up front regarding their changeover time, whether they run a desk, what is the difference between what a client believes is an account with no commission where actually there is a spread based commission and that makes your stops more likely to be hit from spread blowout than if you were actually paying a commission, therefore a commission based account tends to be cheaper for the clients long term
The industry doesn’t talk about these issues because of the B-book model. The industry hasn’t been interested in seeing a greater percentage of their clients win because they make money from them losing.
2. What is your view of B-Book?
At Forex Nation we do not believe in the B-book model out of principle and to avoid conflicts of interest. We do not B-book any client orders whatsoever.
3. What types of trader education or support do you currently provide or foresee ForexNation providing?
We have a fairly holistic approach to trading, the things that we’ll be teaching clients is: how the industry operates so they understand the mechanics and how to play the game. And we’re also going to talk to them about the things that have made us successful. And that’s to do with the concept of being ‘in the zone’, and although that’s what you often hear successful traders say, most people don’t understand how to do that.
And the way we do it is through meditation, movement, proper nutrition and community. So we’re actually looking to create a happier and more fulfilling way to trade forex. And to teach people how to live a fabulous forex life. Its not about sitting in front of your monitor for 8-12 hours a day, hoping that losing trades come back in your favour. Its about having these other practises in your life that make you mindful and enable you to tap into your intuition as a trader. To be more certain about your trades, to be less hesitant about your entry and exits and less concerned about the losses and less bedazzled by the wins. If you’re going to trade for a living, these concepts are more important than the indicators that you choose.
4. Why base yourself in Australia?
This is where I live. And we’re global anyway. We are very quickly creating partnerships globally in countries all around the world so we can have local offices around the world. It doesn’t really matter where we’re based because in order to keep our business as cost effective as possible so we can donate the most amount of money to our charitable projects. To set our business up as virtually as possible makes a lot sense for us. So our team is remote and based all around the world. This means we have people available 24 hours a day. The fact that HQ is based in Australia is more so a corporate/admin logistic, more than anything else.
5. What are some of the challenges are you facing with your unique business model?
We are the first and only broker who is also a registered charity. As far as ASIC and other regulators are concerned, we are a square peg in a round hole. We need to keep our operating costs very low as a charity. Licensing, marketing + other costs must be taken care off first before any funds diverted to the charitable trust.
6. How do you plan to deliver your promise of full transparency?
Periodic reporting of all trading volumes and internal company metrics.
Elena Kupriianova Lands as Chief Marketing Officer at Spotware
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
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#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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