After 4 years at Playtech, Mr. Gur lays out ambitious plans for Leverate and spells out how the company can improve and grow moving forward.
FM
“I am a graduate of two schools,” says Leverate’s new Chief Executive Officer, Kobi Gur. “One is Amdocs, for management, the other is Playtech, for business.”
Our first, half-joking question was if he envisions Leverate becoming the Playtech of retail FX. “I don’t want to be presumptuous,” he says, as “Playtech had a couple of defining moments that made it what it is. I wish they’ll happen to Leverate too.”
As the conversation unfolded, Mr. Gur made it clear that at the moment the prospect of an initial public offering (IPO) is currently “not on the agenda”.
“We don’t talk about it explicitly, as we are a private company,” Mr. Gur clarified. “I can’t say yes and cannot say no. We are busier in developing the firm so it would achieve a dramatic growth in terms of figures.”
One aspect of such growth, as illustrated by Mr. Gur, lies in Leverate’s ability to culture regional development. “We opened the APAC branch a year and a half ago and are recruiting intensively since, mostly in China. Now the APAC includes also Malaysia, Indonesia, Cambodia, and Vietnam – these are countries with huge potential. Every day I ask Itai Damti, our APAC Regional Manager: What can we do in order to open up this space further?”
Additionally, “One of things that I will reinstate much more firmly in Leverate is numbers-backed decisions, and I am sure that Finance Magnates as a research body understands its importance. If we look into new markets, we must start with the country’s GDP, the size of its middle class and so forth.”
Inventing the Industry, Reinventing Leverate
Mr. Gur heralded Leverate’s legacy stature, however was keenly aware that in order to achieve the growth he is aiming for, the technology firm would need to do some work in interacting with brokers.
Leverate enjoyed the booming of the industry, which to a large extent it has invented
“Leverate enjoyed the booming of the industry, which to a large extent it has invented,” he says. “But we need to understand more deeply what the brokers need as we go forward. When offering a product, you can either cater to your clients’ existing needs, or provide them with what they still don’t know that they do. Coming from the gaming industry, which is very similar to ours, I have 5-7 years’ worth of experience which helps me to anticipate the market.”
In What Areas?
“Take Mobile for example. 55% of online sport gambling is done via mobile, and this makes perfect sense for forex as well. A trader won’t install Metatrader on his office’s computer, nor will he use the webtrader. But will check up on his positions from his personal device. Leverate is already there – but the brokers are hardly keeping up.” Mr. Gur estimates that mobile trading does not constitute more than 20% of the trades Leverate is processing, rather the number may be closer to 10%.
According to Mr. Gur, for a technology provider this entailed ramping up its means of inspection of clients, to know who they are and who will stick around. “Regulation leads to consolidation. The bigger brokers will buy the smaller ones, which will disappear. I have seen it both in gaming and the telecom industry.”
Leverate itself, however, is still working with the long tail of unregulated brokers. To that Mr. Gur responded by stating that the firm is about to become “pickier” in choosing clients. “I want clients I can go along for the long run,” he said.
The most vivid example for the perils of reckless partners could be found in CWMFX, the London-based broker whose parent group CWM was raided by the police. One of the group’s brands was offering a “fixed” 5% return, alluring investors into a murky bargain. The case drew great attention because of the group’s string of flashy sport sponsorships, most notably by Chelsea F.C.
I say it on record: We were examined inside out by regulators, by auditors, and we couldn't have turned out any cleaner than we did.
One challenge that B2B providers have to deal with, at least with the mid-higher tier level of the industry, is brokers choosing to develop their own technology. Leverate itself has seen Markets.com, albeit as part of a greater strategy of its parent group, adding a proprietary platform to its services. In June, Saxo Bank launched SaxoTraderGo, relinquishing MT4 business altogether. In Mr. Gur’s view, relying on a tech company like Leverate is plainly a wiser division of labor.
“In today’s aggressively competitive environment, everyone is offering pretty much the same. The same bonuses for the same instruments. Brokers are looking for differentiators.”
How can Leverate offer that for a hundred brands using the same product?
“When your system is robust and configurable enough to put inside it your business logic, it would make the difference. When your focus is on marketing, converting and retaining clients, and not on the technology side, you can refine your expertise. And we will allow that – whatever you need, we watch your back.”
“Leverate is a product company – the fact that a single product is delivered to various clients, and is being built and tweaked with their needs and input, makes it a very robust product. The benefit of being big is palpable in this aspect,” he reiterated.
But how does the joint effort and experience translate into uniqueness?
“Again, the system is very easy to configure. If you open a brokerage and want to go in a certain way, and I want to go another, using other tactics and methods – that’s possible. None of our competitors allow such flexibility. Leverate is a 150 employee strong firm, all of which is tech. This is an immense powerhouse.”
Concluding the conversation, Mr. Gur spoke about joining a relatively cohesive firm, with little senior management experience from outside. “The founders took a bold decision by appointing an outsider, who didn’t grow in the company,” he says. Looking forward, his goal is to “fortify Leverate position and ratchet it up to be a real industry thought leader.”
“I work closely with the board. We started out the process a month ago – minus a week in Cyprus – with lots of pending questions marks. By now we have narrowed most of them as to one month, three months, a year and three years from now. About the latter we are not sure yet.”
“I am a graduate of two schools,” says Leverate’s new Chief Executive Officer, Kobi Gur. “One is Amdocs, for management, the other is Playtech, for business.”
Our first, half-joking question was if he envisions Leverate becoming the Playtech of retail FX. “I don’t want to be presumptuous,” he says, as “Playtech had a couple of defining moments that made it what it is. I wish they’ll happen to Leverate too.”
As the conversation unfolded, Mr. Gur made it clear that at the moment the prospect of an initial public offering (IPO) is currently “not on the agenda”.
“We don’t talk about it explicitly, as we are a private company,” Mr. Gur clarified. “I can’t say yes and cannot say no. We are busier in developing the firm so it would achieve a dramatic growth in terms of figures.”
One aspect of such growth, as illustrated by Mr. Gur, lies in Leverate’s ability to culture regional development. “We opened the APAC branch a year and a half ago and are recruiting intensively since, mostly in China. Now the APAC includes also Malaysia, Indonesia, Cambodia, and Vietnam – these are countries with huge potential. Every day I ask Itai Damti, our APAC Regional Manager: What can we do in order to open up this space further?”
Additionally, “One of things that I will reinstate much more firmly in Leverate is numbers-backed decisions, and I am sure that Finance Magnates as a research body understands its importance. If we look into new markets, we must start with the country’s GDP, the size of its middle class and so forth.”
Inventing the Industry, Reinventing Leverate
Mr. Gur heralded Leverate’s legacy stature, however was keenly aware that in order to achieve the growth he is aiming for, the technology firm would need to do some work in interacting with brokers.
Leverate enjoyed the booming of the industry, which to a large extent it has invented
“Leverate enjoyed the booming of the industry, which to a large extent it has invented,” he says. “But we need to understand more deeply what the brokers need as we go forward. When offering a product, you can either cater to your clients’ existing needs, or provide them with what they still don’t know that they do. Coming from the gaming industry, which is very similar to ours, I have 5-7 years’ worth of experience which helps me to anticipate the market.”
In What Areas?
“Take Mobile for example. 55% of online sport gambling is done via mobile, and this makes perfect sense for forex as well. A trader won’t install Metatrader on his office’s computer, nor will he use the webtrader. But will check up on his positions from his personal device. Leverate is already there – but the brokers are hardly keeping up.” Mr. Gur estimates that mobile trading does not constitute more than 20% of the trades Leverate is processing, rather the number may be closer to 10%.
According to Mr. Gur, for a technology provider this entailed ramping up its means of inspection of clients, to know who they are and who will stick around. “Regulation leads to consolidation. The bigger brokers will buy the smaller ones, which will disappear. I have seen it both in gaming and the telecom industry.”
Leverate itself, however, is still working with the long tail of unregulated brokers. To that Mr. Gur responded by stating that the firm is about to become “pickier” in choosing clients. “I want clients I can go along for the long run,” he said.
The most vivid example for the perils of reckless partners could be found in CWMFX, the London-based broker whose parent group CWM was raided by the police. One of the group’s brands was offering a “fixed” 5% return, alluring investors into a murky bargain. The case drew great attention because of the group’s string of flashy sport sponsorships, most notably by Chelsea F.C.
I say it on record: We were examined inside out by regulators, by auditors, and we couldn't have turned out any cleaner than we did.
One challenge that B2B providers have to deal with, at least with the mid-higher tier level of the industry, is brokers choosing to develop their own technology. Leverate itself has seen Markets.com, albeit as part of a greater strategy of its parent group, adding a proprietary platform to its services. In June, Saxo Bank launched SaxoTraderGo, relinquishing MT4 business altogether. In Mr. Gur’s view, relying on a tech company like Leverate is plainly a wiser division of labor.
“In today’s aggressively competitive environment, everyone is offering pretty much the same. The same bonuses for the same instruments. Brokers are looking for differentiators.”
How can Leverate offer that for a hundred brands using the same product?
“When your system is robust and configurable enough to put inside it your business logic, it would make the difference. When your focus is on marketing, converting and retaining clients, and not on the technology side, you can refine your expertise. And we will allow that – whatever you need, we watch your back.”
“Leverate is a product company – the fact that a single product is delivered to various clients, and is being built and tweaked with their needs and input, makes it a very robust product. The benefit of being big is palpable in this aspect,” he reiterated.
But how does the joint effort and experience translate into uniqueness?
“Again, the system is very easy to configure. If you open a brokerage and want to go in a certain way, and I want to go another, using other tactics and methods – that’s possible. None of our competitors allow such flexibility. Leverate is a 150 employee strong firm, all of which is tech. This is an immense powerhouse.”
Concluding the conversation, Mr. Gur spoke about joining a relatively cohesive firm, with little senior management experience from outside. “The founders took a bold decision by appointing an outsider, who didn’t grow in the company,” he says. Looking forward, his goal is to “fortify Leverate position and ratchet it up to be a real industry thought leader.”
“I work closely with the board. We started out the process a month ago – minus a week in Cyprus – with lots of pending questions marks. By now we have narrowed most of them as to one month, three months, a year and three years from now. About the latter we are not sure yet.”
Tickmill's Chief Business Development Officer Carla Nemr Departs After 8 Years
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In this video, Sherwan Zeybo, Head of Business Development at @fxgtofficial , discusses the growth and development of the CFD broker since its inception in 2019. Starting with a small team, FXGT has expanded to over 280 employees and obtained multiple licenses across various jurisdictions. Sher highlights the broker's commitment to providing security, transparency, and a comprehensive trading environment for clients. Sherwan also mentions upcoming developments, including a new trading app and a web trading platform, as well as a copy trading and social trading platform.
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In this video, Sherwan Zeybo, Head of Business Development at @fxgtofficial , discusses the growth and development of the CFD broker since its inception in 2019. Starting with a small team, FXGT has expanded to over 280 employees and obtained multiple licenses across various jurisdictions. Sher highlights the broker's commitment to providing security, transparency, and a comprehensive trading environment for clients. Sherwan also mentions upcoming developments, including a new trading app and a web trading platform, as well as a copy trading and social trading platform.
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In this video, Sherwan Zeybo, Head of Business Development at @fxgtofficial , discusses the growth and development of the CFD broker since its inception in 2019. Starting with a small team, FXGT has expanded to over 280 employees and obtained multiple licenses across various jurisdictions. Sher highlights the broker's commitment to providing security, transparency, and a comprehensive trading environment for clients. Sherwan also mentions upcoming developments, including a new trading app and a web trading platform, as well as a copy trading and social trading platform.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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Tom Higgins | Gold-i
Tom Higgins | Gold-i
Tom Higgins | Gold-i
Tom Higgins | Gold-i
Tom Higgins | Gold-i
In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
#financemagnates #CryptoLiquidity #FXLiquidity #AIinTrading #BitcoinETF #TradingTechnology
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Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
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FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
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FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
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Don't miss out on our latest videos, interviews, and event coverage.
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FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
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Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24