Marketers always look for more efficient ways of building loyalty. To do so they must understand the logic of what is able to stimulate.
There are many fascinating insights about the brain. In concerns to the make up of the brain, you may have heard the terms, “right brain" and "left brain.” To clarify the right brain hosts the triggers to emotions, and imagination, while the left side of brain, relates more to logic and rationality.
Marketers always look for more efficient ways of building loyalty. To do so they must understand the logic of what is able to stimulate pleasurable triggers in the mind. So understanding what it is that develops better customer loyalty; for example, ‘why we keep going to the same places over and over again,’ i.e. the same restaurants, coffee shops, or stores.
When marketers learn how to implement the proper gamification to their adverting tactics it can create positive customer experiences, and help customers to feel positive on many levels. Some people enjoy competition, while others enjoy reward-winning challenges.
When a company provides rewards for a large amount of active users, they also create strong mental anchors; anchors of positive feelings that is located in the "right brain". More often then not, people purchase things while not consciously thinking about it. A continuation of anchoring good feeling Leads to better customer loyalty and trust.
Think different – think "right brain" first.
Dan Ariely is an Israeli American professor of psychology and behavioral economics once noted that individuals, are not rational but are irrational, and the way individuals take decisions are based on feelings. A few years ago, Ariely demonstrated how it works. He conducted a study at Harvard University, and asked his participants to play and build characters from Lego’s Bionicles series. Ariely paid his participants for each character they built. One group’s creations were stored under the table, to be destroyed at the end of the experiment. The other group’s Bionicles were destroyed as soon as they had been built.
“This was an endless cycle of them building, and we destroying them in front of their eyes,” Ariely says.
The Results: The first group made 57% more Bionicles figurines on average.
The insight: Even though there wasn’t much at stake, and even though the first group knew their work would later be destroyed at the end of the experiment, just seeing the results of their efforts in the short run was enough to dramatically improve their overall performance.
What Can Marketers Learn From This Experiment?
Once again, we see that people like to play games, but when people invest their time, and effort into a specific game, it's allows them to share that piece of activity with others. A good example of this is scoring. Both Facebook and Twitter have learned to Leverage scoring.
On Facebook people can see the amount of friends, and likes they accomplish. On Twitter it's all about your followers. It's very important to present scoring in a prominent place and to present it even after people stop playing because its something they are likely to go back to and see their results.
Once they see the results they feel good about it, they can measure their efforts, and are rewarded psychologically. Each and every time they see the scoring this good feeling is anchored deep into their "right brain" and that helps to create loyalty and trust.
There are many fascinating insights about the brain. In concerns to the make up of the brain, you may have heard the terms, “right brain" and "left brain.” To clarify the right brain hosts the triggers to emotions, and imagination, while the left side of brain, relates more to logic and rationality.
Marketers always look for more efficient ways of building loyalty. To do so they must understand the logic of what is able to stimulate pleasurable triggers in the mind. So understanding what it is that develops better customer loyalty; for example, ‘why we keep going to the same places over and over again,’ i.e. the same restaurants, coffee shops, or stores.
When marketers learn how to implement the proper gamification to their adverting tactics it can create positive customer experiences, and help customers to feel positive on many levels. Some people enjoy competition, while others enjoy reward-winning challenges.
When a company provides rewards for a large amount of active users, they also create strong mental anchors; anchors of positive feelings that is located in the "right brain". More often then not, people purchase things while not consciously thinking about it. A continuation of anchoring good feeling Leads to better customer loyalty and trust.
Think different – think "right brain" first.
Dan Ariely is an Israeli American professor of psychology and behavioral economics once noted that individuals, are not rational but are irrational, and the way individuals take decisions are based on feelings. A few years ago, Ariely demonstrated how it works. He conducted a study at Harvard University, and asked his participants to play and build characters from Lego’s Bionicles series. Ariely paid his participants for each character they built. One group’s creations were stored under the table, to be destroyed at the end of the experiment. The other group’s Bionicles were destroyed as soon as they had been built.
“This was an endless cycle of them building, and we destroying them in front of their eyes,” Ariely says.
The Results: The first group made 57% more Bionicles figurines on average.
The insight: Even though there wasn’t much at stake, and even though the first group knew their work would later be destroyed at the end of the experiment, just seeing the results of their efforts in the short run was enough to dramatically improve their overall performance.
What Can Marketers Learn From This Experiment?
Once again, we see that people like to play games, but when people invest their time, and effort into a specific game, it's allows them to share that piece of activity with others. A good example of this is scoring. Both Facebook and Twitter have learned to Leverage scoring.
On Facebook people can see the amount of friends, and likes they accomplish. On Twitter it's all about your followers. It's very important to present scoring in a prominent place and to present it even after people stop playing because its something they are likely to go back to and see their results.
Once they see the results they feel good about it, they can measure their efforts, and are rewarded psychologically. Each and every time they see the scoring this good feeling is anchored deep into their "right brain" and that helps to create loyalty and trust.
Elena Kupriianova Lands as Chief Marketing Officer at Spotware
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
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▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africa’s premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now 🔗 https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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