Equiti Group has strengthened its executive team by hiring Sophie Squillacioti as the Director of Sales for Asia-Pacific (APAC). Squillacioti has already joined the Dubai offices of the financial services company, bringing two decades of experience to the new role.

An Industry Veteran

Squillacioti’s expertise is in running Asian operations for brokers, as she did the same for several well-known brands. Prior to joining Equiti, she held the position of Head of Asia at INFINOX Global from August 2022 until recently. Her LinkedIn profile also reflects a nine month tenure as the Head of Asia at the Shanghai offices of BDSwiss.

Between July 2019 and December 2021, she was the Managing Director of China for BlackBull Markets. She even served as the Managing Director and Country Head for Greater China at Halifax Investment Services as well as the Managing Director of Greater China at ACM Group.

Squillacioti started her career as a Sales Associate at CBFX in early 2004. She soon moved to Shanghai to work for IFX MARKETS as the Head of China. Later, she joined City Index, a brand operated by GAIN Capital where she served as the Managing Director and Head of China and APAC Sales for nine years.

Ambitions of Equiti

Equiti is a recognizable brand that offers online trading technology and multi-asset financial products. The company operates globally with multiple licenses and expands offerings in new areas. Last year, the group entered the payments space with the acquisition of Cloud Invest, a digital payment technology provider.

Meanwhile, Equiti continues to strengthen its presence in the Middle East and partnered with the Qatari holding company MK Enterprise to expand its business into the country. The group additionally established a physical presence in Cyprus and obtained a local license in the country, which allows it to operate in the entire European Economic Area.