Currencycloud, a London-based company that simplifies business in a multi-currency world, has hired Maxime Guirauton as its Global Head of Marketing and Sales Development. Guirauton brings almost 20 years of marketing experience, working previously with Orange, JVC and Samsung.

Currencycloud Hires New Head of Marketing and Sales

Guirauton will oversee marketing and sales development in North America, EMEA, and Asia-Pacific, driving the firm's expansion into new markets. He will also play a key role in Currencycloud's ongoing integration with VISA, which acquired the company in 2021.

Guirauton joins Currencycloud from multinational real estate firm JLL where he led the company's EMEA business marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term teams and oversaw the re-positioning and marketing of its core business globally. Before joining JLL, he served as the Director of Brand, Marketing, and Communication for Samsung in Europe. During his tenure, Samsung was ranked in the top 10 of Interbrand's Best Global Brands for every year.

Currencycloud's CEO, Mike Laven, is confident that Guirauton's track record of leading highly-impactful marketing teams around the world will enable the company to grow rapidly.

"We're at an incredibly exciting point in our history: our ongoing integration with VISA is giving us the capacity to explore relationships with some of the world's biggest companies and enter new markets around the world. Maxime will be at the forefront of those efforts," Laven added.

Guirauton is excited to join Currencycloud at this point in its history and integrate with one of the world's most recognized companies. He is eager to work with his teammates at VISA to drive more innovation across financial services globally.

"Now, alongside our teammates at VISA, we're ready to take on this next step and drive more innovation across financial services globally. I'm thrilled to be on board," the newly appointed Global Head of Marketing and Sales Development commented.

Visa and Currencycloud Ongoing Integration

Currencycloud's platform enables transparent and fast cross-border payments, making it easier for businesses to operate in a multi-currency world. The company aims to make international payments as simple and seamless as domestic payments. With Guirauton on board, Currencycloud is well-positioned to achieve its mission and expand into new markets.

Currencycloud has recently announced that it moves over $5 billion across borders monthly. Its ongoing integration with VISA will allow it to explore relationships with some of the world's largest companies and enter new markets.

Visa revealed its plans to acquire Currencycloud for $700 million in July 2021. The financial giant has entered into a definitive agreement to purchase the UK-based business-to-business payments Payments One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl One of the bases of mediums of exchange in the modern world, a payment constitutes the transfer of a legal currency or equivalent from one party in exchange for goods or services to another entity. The payments industry has become a fixture of modern commerce, though the players involved and means of exchange have dramatically shifted over time.In particular, a party making a payment is referred to as a payer, with the payee reflecting the individual or entity receiving the payment. Most commonl Read this Term startup.

"The acquisition of Currencycloud is another example of Visa executing on our network of networks strategy to facilitate global money movement," said Colleen Ostrowski, Visa's Global Treasurer.

The official announcement confirmed that Visa will enhance its current foreign exchange capabilities through the acquisition, which arrived amidst the surging demand for cross-border transactions worldwide.

In the meantime, Currencycloud gained the Australian Financial Services (AFS) license from the country's financial market regulator, ASIC. Thanks to AFS's authorization, the company can offer its full suite of services to Australian businesses.