CFI Financial Group has appointed Omar Khaled as its new Chief Marketing Officer. Khaled was previously the Global Director of Marketing at CFI, where he worked on the company’s international marketing strategy.

In his new role, Khaled will lead CFI’s global marketing operations. His responsibilities include brand management, digital marketing, performance tracking, and client communications across all markets.

Leadership Change at CFI Financial

He brings over 15 years of experience in fintech Fintech Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Read this Term, trading, and digital sectors. Before joining CFI, Khaled served as Marketing Director at MultiBank Group for more than a year. Prior to that, he spent over a decade at amana, holding roles as Marketing Manager and later Marketing Director. He worked in both Beirut and Dubai during his time at amana.

Ziad Melhem, CEO of CFI Financial Group, commented on his promotion: “Khaled has been instrumental in elevating our marketing capabilities and expanding our brand presence across key regions.”

Daoud Takes Global Marketing Leadership

In addition, Leen Daoud has been promoted to Global Head of Marketing. She previously served as Head of Marketing for the MENA region. In her expanded role, she will oversee marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term across all regions and will continue to report to Khaled.

Daoud has previously led brand initiatives in the MENA market and will now operate within the company’s broader global framework.

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CFI Sees Growth in Funded Accounts

CFI Financial recorded a trading volume of $1.51 trillion in the second quarter of 2025, marking a significant increase compared to previous periods. This quarterly figure was 18% higher than the first quarter of 2025 and nearly doubled compared to the same quarter last year. It also represented a 110% rise over the first half of 2024 and a 31% increase over the second half of that year.

The surge in trading activity coincided with market volatility caused by US tariff policies, which some retail traders described as their strongest trading days.

In addition to higher volumes, CFI reported a 2% increase in funded accounts in the first half of 2025 compared to the previous six months, with a year-on-year rise of 60%. Active accounts grew by 22% compared to the second half of 2024 and 84% compared to the first half of 2024.