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ADSS’ Former CMO Jo Benton Joins Marex as Group Head of Brand and Channels

Friday, 05/12/2025 | 19:21 GMT by Jared Kirui
  • Before ADSS, Benton worked as Head of Marketing and PR at Saxo Capital Markets.
  • Her experience in the CFD space also include role as Group Head of Marketing and Brand at CMC Markets.
Jo Benton

Jo Benton, the former ADSS executive, is moving to Marex as Group Head of Brand and Channels. Benton previously served as chief marketing officer at ADSS for almost four years before leaving the broker earlier this year.​

Seasoned Industry Expert

In a post announcing the move, Benton said she took several months away from work following her departure from ADSS, which she described as a difficult but necessary decision that allowed time for reflection and a reset.

“Reflection, for me, came through slowing down and actually enjoying some time off. And after a glorious few months of doing very little, the reset has arrived. I’m delighted to share that I’ve now joined Marex as Group Head of Brand and Channels,” she posted on Friday.

Benton is a seasoned expert in the trading and investing space. Prior to ADSS, she held the role of Head of Marketing and PR at Saxo Capital Markets.

Experience in the CFD Space

Benton was a panelist at the recently concluded Finance Magnates London Summit, held at the Magazine London venue. The discussion, moderated by Finance Magnates Editor-in-Chief Yam Yehoshua, explored “Marketing in 2026: Audiences, Costs, and Smarter AI.”

Her extensive experience in the CFD space started CMC Markets, where she joined as the UK Marketing Manager and later served as the Group Head of Marketing and Brand. “Earlier this year, after nearly four years of fun, I left my role CMO at ADSS. As clichéd as it sounds, hard goodbyes really do make space for reflection and reset,” she said.

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Additionally, Benton was the Director of Global Product Marketing at GFT before moving to GAIN Capital as the Head of Marketing for EMEA.

In another move this week, Trading Technologies appointed Rajiv Shah as Head of Sales for Europe, the Middle East and Africa, strengthening its London-based team with more than 20 years of enterprise technology experience.

In his new role, Shah will lead efforts to secure new business and expand client relationships across the region as the firm broadens its services to cover a greater portion of the trade lifecycle.

Jo Benton, the former ADSS executive, is moving to Marex as Group Head of Brand and Channels. Benton previously served as chief marketing officer at ADSS for almost four years before leaving the broker earlier this year.​

Seasoned Industry Expert

In a post announcing the move, Benton said she took several months away from work following her departure from ADSS, which she described as a difficult but necessary decision that allowed time for reflection and a reset.

“Reflection, for me, came through slowing down and actually enjoying some time off. And after a glorious few months of doing very little, the reset has arrived. I’m delighted to share that I’ve now joined Marex as Group Head of Brand and Channels,” she posted on Friday.

Benton is a seasoned expert in the trading and investing space. Prior to ADSS, she held the role of Head of Marketing and PR at Saxo Capital Markets.

Experience in the CFD Space

Benton was a panelist at the recently concluded Finance Magnates London Summit, held at the Magazine London venue. The discussion, moderated by Finance Magnates Editor-in-Chief Yam Yehoshua, explored “Marketing in 2026: Audiences, Costs, and Smarter AI.”

Her extensive experience in the CFD space started CMC Markets, where she joined as the UK Marketing Manager and later served as the Group Head of Marketing and Brand. “Earlier this year, after nearly four years of fun, I left my role CMO at ADSS. As clichéd as it sounds, hard goodbyes really do make space for reflection and reset,” she said.

You may also like: Two CEOs, One Binance: Can Yi He Rise Without Pulling CZ Back Into Power

Additionally, Benton was the Director of Global Product Marketing at GFT before moving to GAIN Capital as the Head of Marketing for EMEA.

In another move this week, Trading Technologies appointed Rajiv Shah as Head of Sales for Europe, the Middle East and Africa, strengthening its London-based team with more than 20 years of enterprise technology experience.

In his new role, Shah will lead efforts to secure new business and expand client relationships across the region as the firm broadens its services to cover a greater portion of the trade lifecycle.

About the Author: Jared Kirui
Jared Kirui
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Jared is an experienced financial journalist passionate about all things forex and CFDs.

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