BUX announced today (Monday) that its CEO and co-founder, Yorick Naeff, will assume the role of Head of Innovation at ABN AMRO, effective February 1, 2026.

In July 2024, ABN AMRO completed its acquisition of BUX, about seven months after the initial agreement. The deal closed following regulatory approvals and the finalization of necessary transactions. While now owned by ABN AMRO, BUX continues to operate independently.

BUX “Grows European Presence” Under Naeff

“With his strong vision and experience, he will accelerate innovation within ABN AMRO, particularly in our strategic areas such as generative AI, embedded finance, and digital assets,” stated Carsten Bittner, Chief Information & Technology Officer at ABN AMRO.

Naeff has led BUX since 2020, during which time the company expanded its European presence and shifted its platform focus toward long-term investing. Under his leadership, BUX launched new products and entered several markets.

Since the acquisition , Naeff has played a central role in the integration process between the two companies. He will remain CEO of BUX during the transition period, which is expected to conclude in early 2026. BUX will announce Naeff’s successor at a later date.

You may find it interesting at FinanceMagnates.com: ABN AMRO Stepping Up in Retail Investment with BUX Acquisition.

BUX Teams Up with SSGA for ETFs

Meanwhile, BUX has announced a partnership with State Street Global Advisors (SSGA) to expand its investment offerings through SPDR ETFs for retail investors across Europe.

The collaboration with SSGA, which manages $4.7 trillion in assets, represents a key step in BUX's efforts to broaden investment access for European retail clients. The partnership will allow BUX users to invest in SSGA’s SPDR ETF products starting at €10 and will also provide educational resources to support informed investment decisions.

SPDRs (Standard & Poor's Depositary Receipts) were introduced in 1993 with the launch of the SPDR S&P 500, the first exchange-traded fund, which remains one of the most traded securities globally.