Nexo has re-entered the United States market three years after its exit, launching a new suite of digital asset services built around the infrastructure support from U.S.-based Bakkt.
In a Monday announcement, the firm presented the move as a fresh start in a market it once left. This time it emphasized compliance, risk management, and long-term growth instead of aggressive product rollout.
Product Lineup Targets Yield and Liquidity
Nexo originally withdrew from the U.S. in 2022 after clashes with state and federal regulators over its Earn Interest Product. It described the negotiations at the time as a "dead end" and the operating environment as "impossible," following multiple enforcement actions, including those from California and New York.
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The relaunched U.S. platform now runs through partnerships with regulated entities and uses Bakkt to provide its digital asset trading infrastructure, aligning the offering with institutional risk and compliance standards.
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Nexo’s U.S. lineup includes fixed and flexible yield programs, an integrated crypto exchange, and crypto-backed credit lines aimed at users who want to access liquidity without selling their digital assets. The company also supports fiat on- and off-ramps via ACH and wire transfers and adds a loyalty program to keep users within its ecosystem.
Inside a Broader Global Expansion
Finance Magnates recently reported that Nexo had expanded its platform by introducing Contracts for Difference (CFDs) on assets such as gold, silver, oil, leading equity indices, and a range of key currency pairs, with leverage available on selected instruments.
This expansion was enabled through a partnership with MetaTrader 5, giving the crypto firm users access to advanced trading tools used by institutions.
Additionally, Nexo’s Dubai-based entity obtained the approval in the region to provide lending, borrowing, investment, and broker-dealer services for virtual assets. It marked the firm’s first step into Dubai’s growing crypto market
Besides geographical and product expansion, the crypto lender recently made strides in sports sponsorship deals. Audi Revolut F1 Team recently entered into a multi-year partnership with the platform, marking Nexo as the team’s first official digital asset partner.