Twenty Thirty Launches $50m Pillar ICO to Reclaim Your Digital Life

“Pillar replaces the Apple, Google, Microsoft, and Facebook domination of our devices. This is a world changer.”

Twenty Thirty, a Swiss blockchain company, today announced the Pillar project, which will raise money through an initial coin offering (ICO) on July 15 2017 to create a next-generation wallet designed to hold all your assets and become your personal digital assistant powering all your devices.

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The Pillar project is the brainchild of David Siegel, whose 2010 book, “Pull”, described a future with no apps and with the personal data locker at the centre of your life. “Look at it this way,” says Siegel, a serial entrepreneur and cryptocurrency expert who spent 20 years in Silicon Valley, “there are a lot of platforms now, and those platforms mostly belong to companies. But what if you had your own secure personal platform? What if you had a digital assistant that did everything for you without having to go to each app, log in, and work within that silo? And what if no company owned that platform?”

David Siegel

“The Pillar project will start as an open-source digital wallet to hold all your assets – your health records, financial records, money, ownership of things, resume, and much more. All the ownership will be on various blockchains, and you’ll have the password, replacing all the accounts you have today. Then, the personal assistant will help you find what you’re looking for and interact with many digital services automatically. As you travel, buy things, eat, consume media, use services – your personal data locker will pay your way as you go, without having to log into hundreds of apps.”


The Pillar system will use its own native utility token, called the pillar (symbol: PLR). The pillar is a meta-token. David Siegel says: “The current ICO craze means that tokens are going to be everywhere, used for everything from identity to energy to coffee to golf.

The Pillar wallet manages all those tokens for you ‘automagically,’ so you only see and deal with pillars, even though there could be hundreds of tokens underneath. By launching a meta-token, we’re telling consumers they will have a single interface into their digital lives.

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We’re starting with a wallet, but we’re aiming for iOS and Android. Look at your phone – all your apps are miniature desktop apps that trap your data and keep your credit-card number on their servers. The apps don’t talk to each other, so when you want to do something, you end up using several apps.

The Pillar system has no apps. It uses tokens, smart contracts, and a growing ecosystem of online services that let you pull the information you want, find what you’re looking for, buy what you need, manage the ownership, and interact with hundreds of other systems easily.

Walk into a new doctor’s office – all the paperwork, test results, prescriptions, billing, and insurance are taken care of automatically, without filling out any forms. We envision all consumer devices and wearables being powered by the Pillar wallet.

Because the data is decentralised and stored in secure blockchains, it is of little interest to hackers, providing high-level security.”

Reclaim Your Digital Life

Entrepreneur Richard D Titus, a USA-based adviser, added: “Pillar will be the new platform for digital natives. It’s open-source, and it replaces the Apple, Google, Microsoft, and Facebook domination of our devices. This is a world changer.”

Pillar is staffed by a group of over 30 global volunteers, who are part of the Twenty Thirty blockchain community. As well as David Siegel, the founders include Tomer Sofinzon from Israel, Yogesh Gaikwad from India and Vitor Py from Brazil. Advisors to the project include USA-based Doc Searls, Kirt McMaster, Phil Windley and Kaliya Hamlin plus Efi Pylarinou, from Switzerland, and UK-based Anish Mohammed and Thomas Power.

The Pillar ICO plans to raise $25 to $50 million to build this open-source personal-data ecosystem.

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