Traders Platforms, a unit dedicated to the development of trading solutions at the education and marketing technologies provider Traders Group, has launched STATUS CRYPTO, which caters to the high demand for cryptocurrency enterprise solutions.
Developed to meet the trading needs of a growing professional and retail market, STATUS CRYPTO was designed to make cryptocurrency trading convenient and efficient for everyone from the novice investor to corporate clients.
Though the specifics of the launch aren’t clear, Traders Platforms offers its potential clients the freedom to go all-in on just crypto, or to tap its all-in-one brokerage offering that includes traditional FX pairs, CFDs and cryptocurrencies.
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With cryptocurrency-based trading volumes exploding in 2017, and following the mass exodus of FX and CFDs providers towards the digital asset class, Traders Platforms has identified an opportunity to develop a solution for underserved brokers wishing to tap the growing community and also differentiate themselves in a highly competitive market.
STATUS CRYPTO touts not only the kind of standard functionality that brokers expect from the standard crypto trading platforms, but also experience in providing comprehensive marketing tools. The turnkey solution includes crypto trading educational materials, website/IB portal development, marketing and branding consultation, and an integrated CRM/back office.
In addition to the features described above, STATUS CRYPTO also offers cryptocurrency wallet integrations and allows the broker’s clients to use a cryptocurrency as their account base currency.
In order to provide both liquidity and mature technology, Traders Platforms is partnering with several cryptocurrency exchanges, providing a business model whereby brokers can effectively manage their exposure without sacrificing liquidity.
The step confirms that there is significant demand amongst brokers for such alternative asset classes, with the STATUS CRYPTO launch just one more example of a technology provider jumping on the cryptocurrency bandwagon.