Investment firm Seed Equity Capital announced on Thursday that it is changing its name to CoinZoom Securities.

The rebranding effort comes as the firm attempts to cement itself into the fabric of an emerging digital assets investment market.

"The new name – CoinZoom Securities – allows us to emphasize our wide-ranging business objective around changing the way that capital is being raised, with the goal of increasing access, lowering costs and improving regulatory compliance particularly with the issuance of digital securities," said Todd Crosland, CoinZoom’s chief executive officer.

Launched in 2013, CoinZoom provides a platform for both companies to invest and raise capital.

Firms using the company’s services, most of whom are involved in technology products and solutions, have managed to raise millions of dollars.

 Crowdfunding  Crowdfunding Crowdfunding is defined as funding of a project via raising smaller denominations of money across a large body of number of people.New businesses that need access to more capital may also conduct crowdfunding. Generally, crowdfunding is performed through an online community, social media, or crowdfunding websites such as Kickstarter, GoFundMe, and RocketHub. Depending upon which jurisdiction an investor resides within will dictate the sort of restrictions that are applied to the crowdfunding process. This determines how much can be invested or which new business may receive the contributions. These restrictions are established to help shield investors from the high risk of losing their investment.Like any other investment, there is a risk of new businesses failing and are similar to those used in hedge fund trading. Why Crowdfunding is Becoming More PopularOne form of crowdfunding that’s becoming more popular would be equity-based crowdfunding, where new businesses can raise capital without losing control to venture capital investors. Crowdfunding has gradually become much more popular and mainstream over the past decade. Private businesses receive much larger amounts of liquidity that is generated by having several or tens of thousands of investors. More shareholders generally correlate to a larger market which in turn creates more liquidity which is what investors seek out when considering equity-based crowdfunding.Both entrepreneurs and investors can significantly benefit from crowdfunding while regulations are continuing to place an increasing role in protecting investor capital.The Securities and Exchange Commission (SEC) is the entity responsible for regulating equity-based crowdfunding in the United States although crowdfunding did not pick up traction until 2011 after President Obama signed the JOBS Act. Crowdfunding is defined as funding of a project via raising smaller denominations of money across a large body of number of people.New businesses that need access to more capital may also conduct crowdfunding. Generally, crowdfunding is performed through an online community, social media, or crowdfunding websites such as Kickstarter, GoFundMe, and RocketHub. Depending upon which jurisdiction an investor resides within will dictate the sort of restrictions that are applied to the crowdfunding process. This determines how much can be invested or which new business may receive the contributions. These restrictions are established to help shield investors from the high risk of losing their investment.Like any other investment, there is a risk of new businesses failing and are similar to those used in hedge fund trading. Why Crowdfunding is Becoming More PopularOne form of crowdfunding that’s becoming more popular would be equity-based crowdfunding, where new businesses can raise capital without losing control to venture capital investors. Crowdfunding has gradually become much more popular and mainstream over the past decade. Private businesses receive much larger amounts of liquidity that is generated by having several or tens of thousands of investors. More shareholders generally correlate to a larger market which in turn creates more liquidity which is what investors seek out when considering equity-based crowdfunding.Both entrepreneurs and investors can significantly benefit from crowdfunding while regulations are continuing to place an increasing role in protecting investor capital.The Securities and Exchange Commission (SEC) is the entity responsible for regulating equity-based crowdfunding in the United States although crowdfunding did not pick up traction until 2011 after President Obama signed the JOBS Act. Read this Term to crypto

But, until now, most of those fund-raising activities have been done through traditional fiat currencies.

In fact, the company’s website and operations in many ways resembled a crowdfunding operation.

Thursday’s rebranding indicates the direction the company plans on moving in - towards digital assets.

“Raising capital through the issuance of digital securities is a globally growing trend and offers many advantages to traditional offerings,” said Crosland

“Issuing digital securities could be attractive for private companies, ventures funds, real estate, and many other assets.”

Crosland’s firm may also have a leg up on its crypto competitors, many of whom are fairly new to the market.

That’s because CoinZoom is regulated as a broker-dealer by the US Securities and  Exchange   Exchange An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectively relevant with real-time pricing.Depending upon where you reside, an exchange may be referred to as a bourse or a share exchange while, as a whole, exchanges are present within the majority of countries. Who is Listed on an Exchange?As trading continues to transition more to electronic exchanges, transactions become more dispersed through varying exchanges. This in turn has caused a surge in the implementation of trading algorithms and high-frequency trading applications. In order for a company to be listed on a stock exchange for example, a company must divulge information such as minimum capital requirements, audited earnings reports, and financial reports.Not all exchanges are created equally, with some outperforming other exchanges significantly. The most high-profile exchanges to date include the New York Stock Exchange (NYSE), the Tokyo Stock Exchange (TSE), the London Stock Exchange (LSE), and the Nasdaq. Outside of trading, a stock exchange may be used by companies aiming to raise capital, this is most commonly seen in the form of initial public offerings (IPOs).Exchanges can now handle other asset classes, given the rise of cryptocurrencies as a more popularized form of trading. An exchange is known as a marketplace that supports the trading of derivatives, commodities, securities, and other financial instruments.Generally, an exchange is accessible through a digital platform or sometimes at a tangible address where investors organize to perform trading. Among the chief responsibilities of an exchange would be to uphold honest and fair-trading practices. These are instrumental in making sure that the distribution of supported security rates on that exchange are effectively relevant with real-time pricing.Depending upon where you reside, an exchange may be referred to as a bourse or a share exchange while, as a whole, exchanges are present within the majority of countries. Who is Listed on an Exchange?As trading continues to transition more to electronic exchanges, transactions become more dispersed through varying exchanges. This in turn has caused a surge in the implementation of trading algorithms and high-frequency trading applications. In order for a company to be listed on a stock exchange for example, a company must divulge information such as minimum capital requirements, audited earnings reports, and financial reports.Not all exchanges are created equally, with some outperforming other exchanges significantly. The most high-profile exchanges to date include the New York Stock Exchange (NYSE), the Tokyo Stock Exchange (TSE), the London Stock Exchange (LSE), and the Nasdaq. Outside of trading, a stock exchange may be used by companies aiming to raise capital, this is most commonly seen in the form of initial public offerings (IPOs).Exchanges can now handle other asset classes, given the rise of cryptocurrencies as a more popularized form of trading. Read this Term Commission.

As a result, the firm will likely be able to launch immediately into the business area that its brand name reflects. Conversely, many other cryptocurrency firms have been struggling to get recognition from regulators.