Apple'Staking of a 30% cut of digital revenues generated through iOS apps may be catching up to them, according to Bill Gurley, partner at Benchmark venture capital and considered one of technology's top dealmakers.
Apple has one of the highest "rake" rates, which measures the percentage of revenues skimmed by the platform provider from its supported businesses:
Gurley has argued that although several developers have become millionaires off the iOS platform, Apple's premium rake has diminished the possibility of strategic partnerships with other players. Facebook's new Home mobile app, for example, is only available on Android and no current plans for iOS.
If developers follow suit in large droves, it reflects the unsustainability of such high-margin models over the long-term. It may also be a microcosm of the bigger battle between iPhone and Android: iPhone is the high-end model that swept the world off its feet, eliciting instant loyalty from those who can afford it, and even those who cannot. The Samsungs and other Androids of the world started off behind but have since come to dominate, expected to own 80% of the market by the end of this year.
The question will be if Apple doesn't relent on their aggressive model, will developers grow successful in finding ways around it? Some offering subscription-based services have moved to sell subscriptions via their website, and only authenticated users can login via the app. Others though had their apps rejected until all links pointing to a web-based signup page were removed.
Some have simply passed on the 30% markup to their customers. And others still are employing a hybrid approach, where premium services can be ordered for an additional fee via the app.
Bitcoin developers may be at an advantage following Apple's change of heart to allow apps transmitting virtual currency. Although all digital sales proceeding through an app are normally taxed, this is apparently not the case with Bitcoin. One can indeed speculate that this was one of Apple's motives for the original ban.
As apps like CoinJar, Coinpocket and others return to the marketplace, it will be worth watching if more merchants will rush to accept bitcoins just to make the most out of their mobile revenues.
Apple'Staking of a 30% cut of digital revenues generated through iOS apps may be catching up to them, according to Bill Gurley, partner at Benchmark venture capital and considered one of technology's top dealmakers.
Apple has one of the highest "rake" rates, which measures the percentage of revenues skimmed by the platform provider from its supported businesses:
Gurley has argued that although several developers have become millionaires off the iOS platform, Apple's premium rake has diminished the possibility of strategic partnerships with other players. Facebook's new Home mobile app, for example, is only available on Android and no current plans for iOS.
If developers follow suit in large droves, it reflects the unsustainability of such high-margin models over the long-term. It may also be a microcosm of the bigger battle between iPhone and Android: iPhone is the high-end model that swept the world off its feet, eliciting instant loyalty from those who can afford it, and even those who cannot. The Samsungs and other Androids of the world started off behind but have since come to dominate, expected to own 80% of the market by the end of this year.
The question will be if Apple doesn't relent on their aggressive model, will developers grow successful in finding ways around it? Some offering subscription-based services have moved to sell subscriptions via their website, and only authenticated users can login via the app. Others though had their apps rejected until all links pointing to a web-based signup page were removed.
Some have simply passed on the 30% markup to their customers. And others still are employing a hybrid approach, where premium services can be ordered for an additional fee via the app.
Bitcoin developers may be at an advantage following Apple's change of heart to allow apps transmitting virtual currency. Although all digital sales proceeding through an app are normally taxed, this is apparently not the case with Bitcoin. One can indeed speculate that this was one of Apple's motives for the original ban.
As apps like CoinJar, Coinpocket and others return to the marketplace, it will be worth watching if more merchants will rush to accept bitcoins just to make the most out of their mobile revenues.
US Prosecutors Recommend 3-Year Prison Sentence for Binance's Changpeng Zhao: Report
Network, Learn, Grow | FMAS:24
Network, Learn, Grow | FMAS:24
Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now π https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
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Get ready to mark your calendars for FMAS:24, returning this May! Take a quick glimpse of what awaits at the Sandton Convention Centre in Sandton, South Africa from May 20-22, 2024.
Don't miss out on this 5-second invite packed with energy and urgency!
Secure your free ticket now π https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
π£ Stay updated with the latest in finance and trading!
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africaβs premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now π https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
π£ Stay updated with the latest in finance and trading!
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Here's a sneak peek into the FMAS:24 vibrant atmosphere! Join us at Africaβs premium financial event for a transformative experience that combines the best of finance and technology.
From May 20-22, 2024, the Sandton Convention Centre in Sandton, South Africa, will be the hub for over 3,500 attendees to engage in unparalleled networking opportunities, learn from over 150 industry-leading speakers, and explore innovations from 120+ exhibitors.
Secure your free ticket now π https://events.financemagnates.com/yQx0l?utm_source=youtube&utm_campaign=fmas-is-back&utm_medium=video&RefId=FMAS24+Video+Ad+%5B1%5D
#fmas24 #fmas #fmevents #financeinafrica #traders #investors #affiliates #forexTraders #investmentOpportunities #B2BNetworking #finTech #Innovations #TradingCommunity #BusinessOpportunities #AfricanBusiness #Johannesburg #southafrica
π£ Stay updated with the latest in finance and trading!
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Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 | Africa's Premium Financial Event
Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
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Looking to expand your network in #Africa? Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
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Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Join 3500+ Attendees at FMAS:24 - Africa's Premium Financial Event
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Looking to expand your network in #Africa?
Join 3500+ attendees at FMAS:24, where online trading, fintech, payments, and crypto meet! Connect with industry leaders and innovators for an unmatched networking experience.
20-22 MAY 2024
Sandton Convention Center, Sandton, South Africa
Register now to secure your spot: https://bit.ly/3JbUpCK
#fmas #fmas24 #fmevents #networking #finance #africa
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Where the Prop Trading Industry Goes from Here | Finance Magnates Podcast
Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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Explore the tumultuous world of prop trading in this Finance Magnates podcast episode, featuring insights from Head of Axi Select, Greg Rubin.
We're discussing the challenges and shifts caused by MetaQuotes' pivotal decisions affecting MT4 and MT5 users, and how Axi Select offers a unique, realistic path to professional trading, steering clear of traditional prop firm pitfalls.
Tune in for expert analysis on the future of trading and innovative funding models.
The Axi Select programme is only available to clients of AxiTrader Limited. CFDs carry a high risk of investment loss. In our dealings with you, we will act as a principal counterparty to all of your positions. This content is not available for AU, NZ, EU and UK residents. For more information, refer to our Terms of Service. Standard trading fees apply.
This content is provided solely for general informational purposes and should not be construed as financial product advice or an investment recommendation. It has been prepared without considering your personal circumstances.
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