Company challenges people to retrieve wallet from Everest summit in a stunning display of irresponsibility.
FM
ASKfm, a Riga-based social networking company with 215 million users spread over more than 100 countries, has been planning an ICO. It will be selling 2 billion ASKT tokens, but 500,000 of them are at the top of Mount Everest.
The company announced via a YouTube video that four "crypto enthusiasts" had climbed the mountain and buried a hardware wallet at the summit. In the video, one of the climbers invites users to retrieve the wallet if they can. The value of the tokens at the summit is estimated by the company to be $50,000, according to the Financial Times. The company bases the figure on the pre-sale and ICO which have not yet begun.
The company explained the stunt in a press release: "While others try sophisticated Marketing techniques, these guys go out there and put themselves right on top of the tallest mountain on the planet. An elegant way to boast ideological superiority to every other crypto. A method unexplored before. Even meme-wise, think about the closest starting point to reach the moon. It seems so obvious. Yet no one has done it."
However, its claim of ideological superiority has been left open to doubt as it transpires that the team left one of their Sherpa guides behind to die, and they don't seem too bothered by it.
Lam Babu Sherpa was a 45-year-old Sherpa who was guiding the team of Ukrainians. According to 4sport.ua, the cause of death was unclear - one version says that he slipped off the trail due to snow blindness, and another says that he became exhausted after misjudging his strength.
It also says that information regarding the disappearance of the guide was known at base camp on the 14th of May, during the trek, but not known to the climbers "until the last moment."
ASKfm said in a press release: "Of course, there were issues... two guys were stuck at above 7,000 meters with no reserve oxygen for all of that time. Under extreme temperatures and unable to descend, they had during the second day to call for a helicopter squad to rescue. Now they're both safe and receiving treatment. And strong having made such a move."
One of the climbers, Taras Pozdnii, said: "At the top of Everest the weather was very bad, and then we were coming down. We were going down to Camp 4, which is at about 7900m, and one Sherpa was dying. That’s all we know. My Sherpa coming. The last time I saw Dima’s Sherpa was at the top of Everest. He [the Sherpa] was behind us so we don’t know what happened to him. We were going fast and the Sherpa wasn’t coming with us. He was coming behind so we didn’t see him."
According to a blog by mountaineering consultant Alan Arnette, it is "hard to understand" how an experienced Sherpa was "staggering" with snow blindness, and nobody could have helped him.
The promotional video is still up. In it, ASKfm 2.0 invites users to "Get ready for the highest token. Literally."
Although official statistics vary, an estimated 300 people have died while attempting to climb the mountain - the last year without a fatality was 1977, according to Everest History. Approximately one-third of the deaths are the Nepalese guides whom adventurers need to successfully make the climb.
The FT asked Podznii about his trip. He replied: "It was very nice. It was the best trip of my life."
ASKfm, a Riga-based social networking company with 215 million users spread over more than 100 countries, has been planning an ICO. It will be selling 2 billion ASKT tokens, but 500,000 of them are at the top of Mount Everest.
The company announced via a YouTube video that four "crypto enthusiasts" had climbed the mountain and buried a hardware wallet at the summit. In the video, one of the climbers invites users to retrieve the wallet if they can. The value of the tokens at the summit is estimated by the company to be $50,000, according to the Financial Times. The company bases the figure on the pre-sale and ICO which have not yet begun.
The company explained the stunt in a press release: "While others try sophisticated Marketing techniques, these guys go out there and put themselves right on top of the tallest mountain on the planet. An elegant way to boast ideological superiority to every other crypto. A method unexplored before. Even meme-wise, think about the closest starting point to reach the moon. It seems so obvious. Yet no one has done it."
However, its claim of ideological superiority has been left open to doubt as it transpires that the team left one of their Sherpa guides behind to die, and they don't seem too bothered by it.
Lam Babu Sherpa was a 45-year-old Sherpa who was guiding the team of Ukrainians. According to 4sport.ua, the cause of death was unclear - one version says that he slipped off the trail due to snow blindness, and another says that he became exhausted after misjudging his strength.
It also says that information regarding the disappearance of the guide was known at base camp on the 14th of May, during the trek, but not known to the climbers "until the last moment."
ASKfm said in a press release: "Of course, there were issues... two guys were stuck at above 7,000 meters with no reserve oxygen for all of that time. Under extreme temperatures and unable to descend, they had during the second day to call for a helicopter squad to rescue. Now they're both safe and receiving treatment. And strong having made such a move."
One of the climbers, Taras Pozdnii, said: "At the top of Everest the weather was very bad, and then we were coming down. We were going down to Camp 4, which is at about 7900m, and one Sherpa was dying. That’s all we know. My Sherpa coming. The last time I saw Dima’s Sherpa was at the top of Everest. He [the Sherpa] was behind us so we don’t know what happened to him. We were going fast and the Sherpa wasn’t coming with us. He was coming behind so we didn’t see him."
According to a blog by mountaineering consultant Alan Arnette, it is "hard to understand" how an experienced Sherpa was "staggering" with snow blindness, and nobody could have helped him.
The promotional video is still up. In it, ASKfm 2.0 invites users to "Get ready for the highest token. Literally."
Although official statistics vary, an estimated 300 people have died while attempting to climb the mountain - the last year without a fatality was 1977, according to Everest History. Approximately one-third of the deaths are the Nepalese guides whom adventurers need to successfully make the climb.
The FT asked Podznii about his trip. He replied: "It was very nice. It was the best trip of my life."
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Brendan Callan joined us fresh off the Summit’s most anticipated debate: “Is Prop Trading Good for the Industry?” Brendan argued against the motion — and the audience voted him the winner.
In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Elina Pedersen on Growth, Stability & Ultra-Low Latency | Executive Interview | Your Bourse
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
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In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
We break down Blueberry’s regulatory structure, including its Australian Financial Services License (AFSL), as well as its authorisation and registrations in other jurisdictions. The review also covers supported platforms such as MetaTrader 4, MetaTrader 5, cTrader, TradingView, Blueberry.X, and web-based trading.
You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
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Exness CMO Alfonso Cardalda on Cape Town office launch, Africa growth, and marketing strategy
Exness CMO Alfonso Cardalda on Cape Town office launch, Africa growth, and marketing strategy
Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how.
Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss:
- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
Exness is expanding its presence in Africa, and in this exclusive interview, CMO Alfonso Cardalda shares how.
Filmed during the grand opening of Exness’s new Cape Town office, Alfonso sits down with Andrea Badiola Mateos from Finance Magnates to discuss:
- Exness’s marketing approach in South Africa
- What makes their trading product stand out
- Customer retention vs. acquisition strategies
- The role of local influencers
- Managing growth across emerging markets
👉 Watch the full interview for fundamental insights into the future of trading in Africa.
#Exness #Forex #Trading #SouthAfrica #CapeTown #Finance #FinanceMagnates
How does the Finance Magnates newsroom handle sensitive updates that may affect a brand?
How does the Finance Magnates newsroom handle sensitive updates that may affect a brand?
Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the approach: reaching out before publication, hearing all sides, and making careful, case-by-case decisions with balance and responsibility.
⚖ Balanced reporting
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#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards
Yam Yehoshua, Editor-in-Chief at Finance Magnates, explains the approach: reaching out before publication, hearing all sides, and making careful, case-by-case decisions with balance and responsibility.
⚖ Balanced reporting
📞 Right of response
📰 Responsible journalism
#FinanceMagnates #FinancialJournalism #ResponsibleReporting #FinanceNews #EditorialStandards