Company challenges people to retrieve wallet from Everest summit in a stunning display of irresponsibility.
FM
ASKfm, a Riga-based social networking company with 215 million users spread over more than 100 countries, has been planning an ICO. It will be selling 2 billion ASKT tokens, but 500,000 of them are at the top of Mount Everest.
The company announced via a YouTube video that four "crypto enthusiasts" had climbed the mountain and buried a hardware wallet at the summit. In the video, one of the climbers invites users to retrieve the wallet if they can. The value of the tokens at the summit is estimated by the company to be $50,000, according to the Financial Times. The company bases the figure on the pre-sale and ICO which have not yet begun.
The company explained the stunt in a press release: "While others try sophisticated Marketing techniques, these guys go out there and put themselves right on top of the tallest mountain on the planet. An elegant way to boast ideological superiority to every other crypto. A method unexplored before. Even meme-wise, think about the closest starting point to reach the moon. It seems so obvious. Yet no one has done it."
However, its claim of ideological superiority has been left open to doubt as it transpires that the team left one of their Sherpa guides behind to die, and they don't seem too bothered by it.
Lam Babu Sherpa was a 45-year-old Sherpa who was guiding the team of Ukrainians. According to 4sport.ua, the cause of death was unclear - one version says that he slipped off the trail due to snow blindness, and another says that he became exhausted after misjudging his strength.
It also says that information regarding the disappearance of the guide was known at base camp on the 14th of May, during the trek, but not known to the climbers "until the last moment."
ASKfm said in a press release: "Of course, there were issues... two guys were stuck at above 7,000 meters with no reserve oxygen for all of that time. Under extreme temperatures and unable to descend, they had during the second day to call for a helicopter squad to rescue. Now they're both safe and receiving treatment. And strong having made such a move."
One of the climbers, Taras Pozdnii, said: "At the top of Everest the weather was very bad, and then we were coming down. We were going down to Camp 4, which is at about 7900m, and one Sherpa was dying. That’s all we know. My Sherpa coming. The last time I saw Dima’s Sherpa was at the top of Everest. He [the Sherpa] was behind us so we don’t know what happened to him. We were going fast and the Sherpa wasn’t coming with us. He was coming behind so we didn’t see him."
According to a blog by mountaineering consultant Alan Arnette, it is "hard to understand" how an experienced Sherpa was "staggering" with snow blindness, and nobody could have helped him.
The promotional video is still up. In it, ASKfm 2.0 invites users to "Get ready for the highest token. Literally."
Although official statistics vary, an estimated 300 people have died while attempting to climb the mountain - the last year without a fatality was 1977, according to Everest History. Approximately one-third of the deaths are the Nepalese guides whom adventurers need to successfully make the climb.
The FT asked Podznii about his trip. He replied: "It was very nice. It was the best trip of my life."
ASKfm, a Riga-based social networking company with 215 million users spread over more than 100 countries, has been planning an ICO. It will be selling 2 billion ASKT tokens, but 500,000 of them are at the top of Mount Everest.
The company announced via a YouTube video that four "crypto enthusiasts" had climbed the mountain and buried a hardware wallet at the summit. In the video, one of the climbers invites users to retrieve the wallet if they can. The value of the tokens at the summit is estimated by the company to be $50,000, according to the Financial Times. The company bases the figure on the pre-sale and ICO which have not yet begun.
The company explained the stunt in a press release: "While others try sophisticated Marketing techniques, these guys go out there and put themselves right on top of the tallest mountain on the planet. An elegant way to boast ideological superiority to every other crypto. A method unexplored before. Even meme-wise, think about the closest starting point to reach the moon. It seems so obvious. Yet no one has done it."
However, its claim of ideological superiority has been left open to doubt as it transpires that the team left one of their Sherpa guides behind to die, and they don't seem too bothered by it.
Lam Babu Sherpa was a 45-year-old Sherpa who was guiding the team of Ukrainians. According to 4sport.ua, the cause of death was unclear - one version says that he slipped off the trail due to snow blindness, and another says that he became exhausted after misjudging his strength.
It also says that information regarding the disappearance of the guide was known at base camp on the 14th of May, during the trek, but not known to the climbers "until the last moment."
ASKfm said in a press release: "Of course, there were issues... two guys were stuck at above 7,000 meters with no reserve oxygen for all of that time. Under extreme temperatures and unable to descend, they had during the second day to call for a helicopter squad to rescue. Now they're both safe and receiving treatment. And strong having made such a move."
One of the climbers, Taras Pozdnii, said: "At the top of Everest the weather was very bad, and then we were coming down. We were going down to Camp 4, which is at about 7900m, and one Sherpa was dying. That’s all we know. My Sherpa coming. The last time I saw Dima’s Sherpa was at the top of Everest. He [the Sherpa] was behind us so we don’t know what happened to him. We were going fast and the Sherpa wasn’t coming with us. He was coming behind so we didn’t see him."
According to a blog by mountaineering consultant Alan Arnette, it is "hard to understand" how an experienced Sherpa was "staggering" with snow blindness, and nobody could have helped him.
The promotional video is still up. In it, ASKfm 2.0 invites users to "Get ready for the highest token. Literally."
Although official statistics vary, an estimated 300 people have died while attempting to climb the mountain - the last year without a fatality was 1977, according to Everest History. Approximately one-third of the deaths are the Nepalese guides whom adventurers need to successfully make the climb.
The FT asked Podznii about his trip. He replied: "It was very nice. It was the best trip of my life."
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- What truly sets award-winning trading infrastructure apart
- Key trends shaping institutional trading, including technology and AI
- The importance of transparency, ethics, and reputation in long-term success
- OnePrime’s vision for growth over the next 12–24 months
Fresh from winning Finance Magnates’ Best Trading Infrastructure Broker, Jerry explains how experience, mentorship, and real-world problem solving form the “special sauce” behind OnePrime’s institutional offering.
🏆 Award Highlight: Best Trading Infrastructure Broker
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#FMLS25 #FinanceMagnates #OnePrime #InstitutionalTrading #Liquidity #TradingInfrastructure #ExecutiveInterview
Recorded live at FMLS:25 London, this exclusive executive interview features Jerry Khargi, Executive Director at OnePrime, in conversation with Andrea Badiola Mateos from Finance Magnates.
In this in-depth discussion, Jerry shares:
- OnePrime’s journey from a retail-focused business to a global institutional liquidity provider
- What truly sets award-winning trading infrastructure apart
- Key trends shaping institutional trading, including technology and AI
- The importance of transparency, ethics, and reputation in long-term success
- OnePrime’s vision for growth over the next 12–24 months
Fresh from winning Finance Magnates’ Best Trading Infrastructure Broker, Jerry explains how experience, mentorship, and real-world problem solving form the “special sauce” behind OnePrime’s institutional offering.
🏆 Award Highlight: Best Trading Infrastructure Broker
👉 Subscribe to Finance Magnates for more executive interviews, market insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #OnePrime #InstitutionalTrading #Liquidity #TradingInfrastructure #ExecutiveInterview
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What makes an update worth covering in financial media?
According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, editorial focus starts with relevance: stories that serve the industry, support brokers and technology providers, and help decision-makers navigate their businesses.
A reminder that strong financial journalism is built on value, not volume.
What makes an update worth covering in financial media?
According to Yam Yehoshua, Editor-in-Chief at Finance Magnates, editorial focus starts with relevance: stories that serve the industry, support brokers and technology providers, and help decision-makers navigate their businesses.
A reminder that strong financial journalism is built on value, not volume.
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- Institutional brokers can upgrade their liquidity offering and strengthen their market position.
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Hosted by B2BROKER, a global fintech provider of liquidity and technology solutions, the session will reveal how to monetize liquidity, accelerate business growth, and increase profitability using the Liquidity Provider Turnkey solution.
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This webinar will focuses on how brokers can create new revenue streams by launching or enhancing their liquidity business.
John Murillo, Chief Dealing Officer of the B2BROKER group, covers how:
- Retail brokers can launch their own B2B arm to distribute liquidity and boost profitability.
- Institutional brokers can upgrade their liquidity offering and strengthen their market position.
- New entrants can start from scratch and become liquidity providers through a ready-made turnkey solution.
Hosted by B2BROKER, a global fintech provider of liquidity and technology solutions, the session will reveal how to monetize liquidity, accelerate business growth, and increase profitability using the Liquidity Provider Turnkey solution.
📣 Stay updated with the latest in finance and trading! Follow Finance Magnates across our social media platforms for news, insights, and event updates.
Connect with us today:
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Learn how FYNXT's unified yet modular platform is giving brokers a competitive edge—powering faster onboarding, increased trading volumes, and dramatically improved IB performance.
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Learn how FYNXT's unified yet modular platform is giving brokers a competitive edge—powering faster onboarding, increased trading volumes, and dramatically improved IB performance.
🔑 What You'll Learn in This Video:
- The biggest challenges brokerages face going into 2026
- Why FYNXT’s modular platform is outperforming in-house builds
- How automation is transforming IB channels
- The real ROI: 11x LTV increases and reduced acquisition costs
👉 Don’t forget to like, comment, and subscribe.
#FYNXT #StephenMiles #FMLS2025 #BrokerageTechnology #ModularTech #FintechInterview #DigitalTransformation #FinancialMarkets #CROInterview #FintechInnovation #TradingTechnology #IndependentBrokers #FinanceLeaders
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Charlotte reflects on the Summit so far and talks about the culture inside fintech banks today. We look at the pressures that come with scaling, and how firms can hold onto the nimble approach that made them stand out early on.
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