Chiliz Begins Juventus Fan Token Trading, More in Pipeline

The Malta-based firm has partnered with giants like FC Barcelona and PSG.

Sports oriented blockchain company Chiliz has initiated the trading of the fan token of football club giant Juventus last week.

The token ($JUV) has been listed on Socios.com, the mobile trading platform of the company, and can be also purchased from the Chiliz exchange.

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Commenting on the fan token, Alexandre Dreyfus, CEO and founder of Chiliz and Socios.com, said: “We’re establishing a brand new relationship between real-world sporting news and digital asset price fluctuations that will drive interest in this original class of trading from traditional crypto enthusiasts and regular sports fans.”

The token is the result of the partnership between the blockchain company and the Italian football club inked in 2018.

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Bringing fans closure to the team

The club-specific token will allow the sports fans to vote on various team related decisions and will also receive rewards. The announcement specified that a total of 20 million JUV tokens had been mined, but the number under circulation is less due to internal allocations.

The fan token can be traded against CHZ, the native token of the blockchain company, which is listed on top exchanges like Binance, Bitfinex, Upbit, and Crypto.com.

The company also tied with other top European football giants including FC Barcelona, Paris Saint Germain, Atletico De Madrid, and Galatasaray. Chiliz will bring individual fan tokens for fans of all these clubs.

“The launch of the $JUV Fan Token on Chiliz.net and the first day of activity on the platform marks the beginning of a vibrant new class of trading featuring digital assets from some of the biggest rights holders in the world,” Dreyfus added.

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