Arsenal FC Agrees Betting Partnership with Crypto-Led Sportsbet.io
- Arsenal had previously paired up with US cryptocurrency CashBet and promoted its initial coin offering (ICO).

Coingaming Group’s cryptocurrency sportsbook, Sportsbet.io has been unveiled as the official betting and gaming partner of English Premier football club, Arsenal.
The 3-year deal will continue until 2023, including the new 2020/2021 campaign, and appears to focus on Sportsbet.io creating a raft of content and exclusive offers aimed at the Arsenal fan-base.
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Arsenal, which has a long deal with Emirates as its shirt sponsor, had previously paired up with US cryptocurrency CashBet and promoted its Initial Coin Offering (ICO) Initial Coin Offering (ICO) An Initial Coin Offering (ICO) is a kind of crypto token sale that is used as a method of fundraising, similar to an Initial Public Offering (IPO), in which stocks are sold to raise money for a company.In order to launch an ICO, a company simply needs to create a website, issue a token, and set a time and date for the sale. Investors buy ICO tokens in exchange for another cryptocurrency, like Bitcoin or Ethereum; after a set amount of time, they receive the tokens they purchased in the sale.Accompanying most major ICOs has been the prevalence of a whitepaper. A whitepaper serves as both a persuasive sales pitch, and in-depth report on a specific topic that presents a problem and provides a solution. Most marketers relied on whitepapers to educate their respective audience about a particular issue, or explain and promote a particular methodology that an ICO could potentially solve. The information enclosed in whitepapers have historically been met with skepticism.Why ICOs Have Fallen Out of FavorThis is due in large part to the early days of ICOs, as this practice was highly unregulated and extremely risky. Because there were no regulations delineating who could and could not hold an ICO, many bad actors or incompetent technologists saw the practice as an opportunity to grab a lot of fast cash.As a result, many investors have lost quite a lot of money – their tokens were either never returned to them, or the companies who issued the tokens failed within several months of the token’s official launch.Regulators around the world have cracked down on the practice, which has resulted in a slightly “cleaner” ICO space.However, ICOs have garnered a pretty bad reputation and are still regarded as generally untrustworthy. As such, other methods of fundraising, such as Initial Exchange Offerings (IEOs) and Security Token Offerings (STOs) have been born. An Initial Coin Offering (ICO) is a kind of crypto token sale that is used as a method of fundraising, similar to an Initial Public Offering (IPO), in which stocks are sold to raise money for a company.In order to launch an ICO, a company simply needs to create a website, issue a token, and set a time and date for the sale. Investors buy ICO tokens in exchange for another cryptocurrency, like Bitcoin or Ethereum; after a set amount of time, they receive the tokens they purchased in the sale.Accompanying most major ICOs has been the prevalence of a whitepaper. A whitepaper serves as both a persuasive sales pitch, and in-depth report on a specific topic that presents a problem and provides a solution. Most marketers relied on whitepapers to educate their respective audience about a particular issue, or explain and promote a particular methodology that an ICO could potentially solve. The information enclosed in whitepapers have historically been met with skepticism.Why ICOs Have Fallen Out of FavorThis is due in large part to the early days of ICOs, as this practice was highly unregulated and extremely risky. Because there were no regulations delineating who could and could not hold an ICO, many bad actors or incompetent technologists saw the practice as an opportunity to grab a lot of fast cash.As a result, many investors have lost quite a lot of money – their tokens were either never returned to them, or the companies who issued the tokens failed within several months of the token’s official launch.Regulators around the world have cracked down on the practice, which has resulted in a slightly “cleaner” ICO space.However, ICOs have garnered a pretty bad reputation and are still regarded as generally untrustworthy. As such, other methods of fundraising, such as Initial Exchange Offerings (IEOs) and Security Token Offerings (STOs) have been born. Read this Term).
While plenty of other examples of the intersection between sports and cryptocurrency exist, the agreement between the Gunners and Sportsbet.io is a fairly big step in bringing the digital assets to a very mainstream audience.
Sportsbet.io Signs the Saints
The new deal comes barely a few weeks after Sportsbet.io secured a similar sponsorship deal with English top-flight soccer outfit, Southampton. The sports betting firm has been selected as the club’s new main partner and front-of-shirt sponsor for the 2020/21 season.
The Saints featured Sportsbet.io on the front of their first-team kit just after the team’s agreement with LD Sports was terminated in August.
Arsenal Commercial Director, Peter Silverstone stated: "It's been fantastic getting to know Sportsbet.io and learning about our shared spirit of innovation and the ground-breaking work they are doing in the fintech space. We are proud to partner with a market-leading company that is at the forefront of the innovation journey of the gaming industry."
Tim Heath, Founder of the Coingaming Group, said: "Signing a three-year deal with Arsenal, one of the most celebrated teams in the world, is a huge venture and something we are all very excited about. We're confident that with Arsenal's drive to innovate the sports industry, together with our own drive to innovate the gambling and crypto space, this is the perfect team for us. Watch this space, as we seize the opportunity to promote crypto gaming awareness, and hope to push forward crypto gaming adoption on a scale never seen before in football."
Coingaming Group’s cryptocurrency sportsbook, Sportsbet.io has been unveiled as the official betting and gaming partner of English Premier football club, Arsenal.
The 3-year deal will continue until 2023, including the new 2020/2021 campaign, and appears to focus on Sportsbet.io creating a raft of content and exclusive offers aimed at the Arsenal fan-base.
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Arsenal, which has a long deal with Emirates as its shirt sponsor, had previously paired up with US cryptocurrency CashBet and promoted its Initial Coin Offering (ICO) Initial Coin Offering (ICO) An Initial Coin Offering (ICO) is a kind of crypto token sale that is used as a method of fundraising, similar to an Initial Public Offering (IPO), in which stocks are sold to raise money for a company.In order to launch an ICO, a company simply needs to create a website, issue a token, and set a time and date for the sale. Investors buy ICO tokens in exchange for another cryptocurrency, like Bitcoin or Ethereum; after a set amount of time, they receive the tokens they purchased in the sale.Accompanying most major ICOs has been the prevalence of a whitepaper. A whitepaper serves as both a persuasive sales pitch, and in-depth report on a specific topic that presents a problem and provides a solution. Most marketers relied on whitepapers to educate their respective audience about a particular issue, or explain and promote a particular methodology that an ICO could potentially solve. The information enclosed in whitepapers have historically been met with skepticism.Why ICOs Have Fallen Out of FavorThis is due in large part to the early days of ICOs, as this practice was highly unregulated and extremely risky. Because there were no regulations delineating who could and could not hold an ICO, many bad actors or incompetent technologists saw the practice as an opportunity to grab a lot of fast cash.As a result, many investors have lost quite a lot of money – their tokens were either never returned to them, or the companies who issued the tokens failed within several months of the token’s official launch.Regulators around the world have cracked down on the practice, which has resulted in a slightly “cleaner” ICO space.However, ICOs have garnered a pretty bad reputation and are still regarded as generally untrustworthy. As such, other methods of fundraising, such as Initial Exchange Offerings (IEOs) and Security Token Offerings (STOs) have been born. An Initial Coin Offering (ICO) is a kind of crypto token sale that is used as a method of fundraising, similar to an Initial Public Offering (IPO), in which stocks are sold to raise money for a company.In order to launch an ICO, a company simply needs to create a website, issue a token, and set a time and date for the sale. Investors buy ICO tokens in exchange for another cryptocurrency, like Bitcoin or Ethereum; after a set amount of time, they receive the tokens they purchased in the sale.Accompanying most major ICOs has been the prevalence of a whitepaper. A whitepaper serves as both a persuasive sales pitch, and in-depth report on a specific topic that presents a problem and provides a solution. Most marketers relied on whitepapers to educate their respective audience about a particular issue, or explain and promote a particular methodology that an ICO could potentially solve. The information enclosed in whitepapers have historically been met with skepticism.Why ICOs Have Fallen Out of FavorThis is due in large part to the early days of ICOs, as this practice was highly unregulated and extremely risky. Because there were no regulations delineating who could and could not hold an ICO, many bad actors or incompetent technologists saw the practice as an opportunity to grab a lot of fast cash.As a result, many investors have lost quite a lot of money – their tokens were either never returned to them, or the companies who issued the tokens failed within several months of the token’s official launch.Regulators around the world have cracked down on the practice, which has resulted in a slightly “cleaner” ICO space.However, ICOs have garnered a pretty bad reputation and are still regarded as generally untrustworthy. As such, other methods of fundraising, such as Initial Exchange Offerings (IEOs) and Security Token Offerings (STOs) have been born. Read this Term).
While plenty of other examples of the intersection between sports and cryptocurrency exist, the agreement between the Gunners and Sportsbet.io is a fairly big step in bringing the digital assets to a very mainstream audience.
Sportsbet.io Signs the Saints
The new deal comes barely a few weeks after Sportsbet.io secured a similar sponsorship deal with English top-flight soccer outfit, Southampton. The sports betting firm has been selected as the club’s new main partner and front-of-shirt sponsor for the 2020/21 season.
The Saints featured Sportsbet.io on the front of their first-team kit just after the team’s agreement with LD Sports was terminated in August.
Arsenal Commercial Director, Peter Silverstone stated: "It's been fantastic getting to know Sportsbet.io and learning about our shared spirit of innovation and the ground-breaking work they are doing in the fintech space. We are proud to partner with a market-leading company that is at the forefront of the innovation journey of the gaming industry."
Tim Heath, Founder of the Coingaming Group, said: "Signing a three-year deal with Arsenal, one of the most celebrated teams in the world, is a huge venture and something we are all very excited about. We're confident that with Arsenal's drive to innovate the sports industry, together with our own drive to innovate the gambling and crypto space, this is the perfect team for us. Watch this space, as we seize the opportunity to promote crypto gaming awareness, and hope to push forward crypto gaming adoption on a scale never seen before in football."