Kris Marszalek talks brand loyalty, the effects of volatility on trader activity, and which metrics really matter.
Now that the cryptocurrency industry is maturing, competition between cryptocurrency exchanges and other kinds of virtual asset service providers (VASPs) is stiffer than it has ever been. A number of exchanges have even been forced to shutter their doors as a result of low trading volume.
Therefore, building a solid strategy for onboarding and retaining users is vital--while Bitcoin may still occasionally boom, the hype that brought hundreds of thousands of new users clambering into the space in late 2017 is unlikely to ever return.
We asked Marszalek how Crypto.com is working to create brand loyalty, how volatility affects trading behavior, and what really matters when it comes to user metrics.
Building a ‘sticky’ product
When it comes to building a product or platform that users will be loyal to, “there are always two things to think about here,” Marszalek said. “One is the user experience and how you design it--it needs to be really smooth and effortless. The second one is the financial incentives.”
“We apply the same thinking to most of our products,” he continued, pointing to Pay Your Friends, an app built by Crypto.com that operates similarly to social payments app Venmo, but with cryptocurrency. “You’re going to get [up to 10 percent] cashback every time you pay someone back.” Users also get $50 rewards for signing up new friends to the platform.
“So there are some real financial incentives here,” Marszalek said.
Essentially, the key is to build a product and a brand that users feel emotionally connected to. If this is done successfully, “[users] become advocates for our brand and they onboard their friends, and we just try our best to continue to improve the products and give them more functionality without more complexity,” he explained, “so they more and more reasons to use [them] every day.”
“I think this approach--to just very practically improve your product--works extremely well in this space.”
Marszalek added that data plays an important role in this method of practical improvement. “Right now, as a company, we’ve got almost 200 people, and we’ve set up our entire organization to really use the data that we save from the users in our platform, and then roll out new ideas for product improvement very quickly.”
“What you end up having if you have this type of approach, where you look at user experience, design, and incentives--you get a very ‘sticky’ product [that encourages] people to stay in your ecosystem. They don’t churn as much as they would otherwise.”
“The vision is that you get to work on something that has the potential to impact the world and make it a little bit better. But in order to make it happen, you need to take care of all these nitty-gritty details...it’s not very glamorous, but it makes your product better every single day.”
“Generally, the entire space is guilty of not investing in user experience,” he said. “That’s what it comes down to.”
What really matters when it comes to user metrics?
So, how effective has this kind of onboarding strategy been for Crypto.com? “We just hit a milestone of one million users on the platform in September,” Marszalek said, three years after the company was founded in 2016. While a million is nothing to sniff at, it’s not much when compared to an app like Coinbase, which has 5.6 million users.
But Marszalek is undaunted: “these are complex products that we are building,” he said, pointing to the Crypto.com app that was released in May 2018. “We’re very happy..with the stickiness of the product.”
Indeed, Marszalek believes that this ‘stickiness’ factor is often overlooked when it comes to the ways that companies measure their success: “people tend to focus too much on ‘vanity metrics’ and not enough on what really matters. The stickiness of the product determines whether you’re going to be here in five years or not,” he said.
“People tend to throw out the biggest number that they can find--it might be that you have 5 million registered users, but some of them may have [signed on] in 2013 and already forgot about your brand three years ago.”
Marszalek says that if you really want to know how users are feeling about your platform, there’s a simple question you can ask them: “you can ask your customers ‘how would you feel if, starting tomorrow, you couldn’t use this product anymore?’ If [over forty percent] tells you that they would be extremely disappointed, you’re onto something.”
"[Volatility is] high right now because this market is still very small--the liquidity is low, even for Bitcoin itself."
“Where the market is today is that more volatility equals more activity on the platform,” he said, “because for the vast majority of users today, this is a new investment class that they invest in to get a return. So, it’s quite counterintuitive--but for example, BTC dropped 20 percent last week. But for us as a platform on that day, we saw much more activity than on a regular day where the price goes up by two percent or something--that’s how it works.”
“We see patterns in behavior--like if [Bitcoin] drops, some people sell more, some people buy more, and when it goes up, then some people convert it to fiat and spend it on their card.”
“I think that the volatility[inherent to cryptocurrency markets] is a feature. It’s not a bug,” Marszalek said. “It’s high right now because this market is still very small--the liquidity is low, even for Bitcoin itself. You can move an entire market with $100 million.”
At the same time, however, “it has [been] proven time and time again that crypto can’t be killed. It will survive--no matter what kind of dropoffs we will have and whatnot, it will always bounce back. After Mt Gox collapsed in 2014, there was doom and gloom and [questions of] if cryptocurrency is going to survive. But after 2017, at the beginning of 2018 when prices started to drop, nobody ever questions that crypto is going to survive. It’s a completely different story.”
“It’s very important that people understand that this is just the phase we’re in. As the market matures and the infrastructure is built by companies like us and many others, and there are people solving problems in digital asset custody, and other people onboarding large financial institutions that will bring in more liquidity.
Additionally, there are “large customer brands like Samsung deploying wallets,” Marszalek said, adding that Apple is likely to follow sometime within the next two years.
Also, “slightly controversial, but good for the market in general--Facebook’s announcement about their cryptocurrency.”
“All these things will increase liquidity in the market, and with increased liquidity, volatility is going to reduce,” he said. “In the meantime, you’ve got the solution of stablecoins...so if someone doesn’t want the volatility, they don’t need it. They can just move to something stable.”
This was an excerpt. To hear the rest of Finance Magnates' fascinating interview with Kris Marszalek, visit us on Soundcloud or Youtube.
Now that the cryptocurrency industry is maturing, competition between cryptocurrency exchanges and other kinds of virtual asset service providers (VASPs) is stiffer than it has ever been. A number of exchanges have even been forced to shutter their doors as a result of low trading volume.
Therefore, building a solid strategy for onboarding and retaining users is vital--while Bitcoin may still occasionally boom, the hype that brought hundreds of thousands of new users clambering into the space in late 2017 is unlikely to ever return.
We asked Marszalek how Crypto.com is working to create brand loyalty, how volatility affects trading behavior, and what really matters when it comes to user metrics.
Building a ‘sticky’ product
When it comes to building a product or platform that users will be loyal to, “there are always two things to think about here,” Marszalek said. “One is the user experience and how you design it--it needs to be really smooth and effortless. The second one is the financial incentives.”
“We apply the same thinking to most of our products,” he continued, pointing to Pay Your Friends, an app built by Crypto.com that operates similarly to social payments app Venmo, but with cryptocurrency. “You’re going to get [up to 10 percent] cashback every time you pay someone back.” Users also get $50 rewards for signing up new friends to the platform.
“So there are some real financial incentives here,” Marszalek said.
Essentially, the key is to build a product and a brand that users feel emotionally connected to. If this is done successfully, “[users] become advocates for our brand and they onboard their friends, and we just try our best to continue to improve the products and give them more functionality without more complexity,” he explained, “so they more and more reasons to use [them] every day.”
“I think this approach--to just very practically improve your product--works extremely well in this space.”
Marszalek added that data plays an important role in this method of practical improvement. “Right now, as a company, we’ve got almost 200 people, and we’ve set up our entire organization to really use the data that we save from the users in our platform, and then roll out new ideas for product improvement very quickly.”
“What you end up having if you have this type of approach, where you look at user experience, design, and incentives--you get a very ‘sticky’ product [that encourages] people to stay in your ecosystem. They don’t churn as much as they would otherwise.”
“The vision is that you get to work on something that has the potential to impact the world and make it a little bit better. But in order to make it happen, you need to take care of all these nitty-gritty details...it’s not very glamorous, but it makes your product better every single day.”
“Generally, the entire space is guilty of not investing in user experience,” he said. “That’s what it comes down to.”
What really matters when it comes to user metrics?
So, how effective has this kind of onboarding strategy been for Crypto.com? “We just hit a milestone of one million users on the platform in September,” Marszalek said, three years after the company was founded in 2016. While a million is nothing to sniff at, it’s not much when compared to an app like Coinbase, which has 5.6 million users.
But Marszalek is undaunted: “these are complex products that we are building,” he said, pointing to the Crypto.com app that was released in May 2018. “We’re very happy..with the stickiness of the product.”
Indeed, Marszalek believes that this ‘stickiness’ factor is often overlooked when it comes to the ways that companies measure their success: “people tend to focus too much on ‘vanity metrics’ and not enough on what really matters. The stickiness of the product determines whether you’re going to be here in five years or not,” he said.
“People tend to throw out the biggest number that they can find--it might be that you have 5 million registered users, but some of them may have [signed on] in 2013 and already forgot about your brand three years ago.”
Marszalek says that if you really want to know how users are feeling about your platform, there’s a simple question you can ask them: “you can ask your customers ‘how would you feel if, starting tomorrow, you couldn’t use this product anymore?’ If [over forty percent] tells you that they would be extremely disappointed, you’re onto something.”
"[Volatility is] high right now because this market is still very small--the liquidity is low, even for Bitcoin itself."
“Where the market is today is that more volatility equals more activity on the platform,” he said, “because for the vast majority of users today, this is a new investment class that they invest in to get a return. So, it’s quite counterintuitive--but for example, BTC dropped 20 percent last week. But for us as a platform on that day, we saw much more activity than on a regular day where the price goes up by two percent or something--that’s how it works.”
“We see patterns in behavior--like if [Bitcoin] drops, some people sell more, some people buy more, and when it goes up, then some people convert it to fiat and spend it on their card.”
“I think that the volatility[inherent to cryptocurrency markets] is a feature. It’s not a bug,” Marszalek said. “It’s high right now because this market is still very small--the liquidity is low, even for Bitcoin itself. You can move an entire market with $100 million.”
At the same time, however, “it has [been] proven time and time again that crypto can’t be killed. It will survive--no matter what kind of dropoffs we will have and whatnot, it will always bounce back. After Mt Gox collapsed in 2014, there was doom and gloom and [questions of] if cryptocurrency is going to survive. But after 2017, at the beginning of 2018 when prices started to drop, nobody ever questions that crypto is going to survive. It’s a completely different story.”
“It’s very important that people understand that this is just the phase we’re in. As the market matures and the infrastructure is built by companies like us and many others, and there are people solving problems in digital asset custody, and other people onboarding large financial institutions that will bring in more liquidity.
Additionally, there are “large customer brands like Samsung deploying wallets,” Marszalek said, adding that Apple is likely to follow sometime within the next two years.
Also, “slightly controversial, but good for the market in general--Facebook’s announcement about their cryptocurrency.”
“All these things will increase liquidity in the market, and with increased liquidity, volatility is going to reduce,” he said. “In the meantime, you’ve got the solution of stablecoins...so if someone doesn’t want the volatility, they don’t need it. They can just move to something stable.”
This was an excerpt. To hear the rest of Finance Magnates' fascinating interview with Kris Marszalek, visit us on Soundcloud or Youtube.
Rachel is a self-taught crypto geek and a passionate writer. She believes in the power that the written word has to educate, connect and empower individuals to make positive and powerful financial choices. She is the Podcast Host and a Cryptocurrency Editor at Finance Magnates.
Dormant Silk Road-Linked Crypto Wallets Come Back to Life With $3M in Bitcoin Transfers
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Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
#exness #financemagnates #exnesstrading #CFDtrading #tradeonline #africanews #capetown
Finance Magnates met with Paul Margarites, Exness regional commercial director for Sub-Saharan Africa, during a visit to the firm’s office opening in Cape Town. In this talk, led by Andrea Badiola Mateos, Co-CEO at Finance Magnates, Paul shares views on the South African trading space, local user behavior, mobile trends, regulation, team growth, and how Exness plans to grow in more markets across the region. @Exness
Read the article at: https://www.financemagnates.com/thought-leadership/exness-expands-its-presence-in-africa-inside-our-interview-with-paul-margarites/
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We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
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We also explore what stablecoin adoption might look like for retail investment platforms, including a few product and UX angles that are not obvious at first glance.
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In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
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#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
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#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
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#financemagnates #VersusTrade #TradingPairs #BTCvsGold #goldtrading #innovation
In this interview, Versus Trade Co-Founder Vitalii Bulynin explains how the company got its license fast, why its trading pairs are fresh and fun, and what the team will build next.
He also discusses the most active pairs, the IB and MIB plans, and hiring needs for new markets.
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Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
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As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Fail Better Trading Tech to Tackle Industry Risks
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
