Yoni Assia shares how his company jumped on the crypto bandwagon and how they adjust to the changing industry landscape
eToro CEO Yoni Assia
(This article is the first part of a two-part interview)
"Half a million new accounts in two months, and daily purchases of up to $100 million (non leveraged). Yep, I'd say that this crypto hype was good to us," says eToro’s CEO and co-founder Yoni Assia.
We sit in his Israeli headquarters, overlooking the Tel-Aviv metropolis, for an exclusive interview on the tremendous changes that eToro went through in 2017 and what the future holds for the company.
He revealed that eToro is currently working on establishing its own crypto “token-to-token” decentralized exchange. In his view, this is a natural step for increasing the possibilities for the company’s clients.
Assia is quite bearish on the possibility of launching an ICO for eToro: “It’s very complex to set up an ICO for such a company.” However, as he reveals, the option of an IPO in the near future is definitely on the table.
He is also contemplating some acquisitions and has set his gaze eastward. “South Korea and Japan are extremely interesting. We’re in a process of examining some exchanges there.”
One of eToro’s most prominent features is its social trading platform. Assia thinks that this is still the best way to trade. “Around 40-50% of the traders use it and we still believe in it. It allows you to share your trades, but more importantly to prove your gains to your peers."
Cryptocurrency Founding Fathers
Assia, who is best described as a 'true believer', talks about cryptocurrency with the same enthusiasm with which other people talk about their children. And it’s no wonder - he was one of crypto’s earliest adopters, and saw the potential of this technological and financial movement early on.
This involvement doesn't only exist on the corporate level. Assia holds quite a few Bitcoins, Ethereums, and various altcoins. In 2012 his laptop, which contained a serious number of bitcoins, was stolen from his home. He also invested part of his Bitcoin and Ethereum in some ICOs. But, all in all, he managed to keep quite a few of those coins in his pocket.
This physical possession of crypto-coins is what allowed eToro to establish its crypto operations at a relatively early stage, and thus be prepared for the crypto hype. 2017 brought a tremendous influx of business to the company, as it on-boarded more than 500,000 new accounts in only two months. At one point, eToro even attracted more users in one day than it previously had in an entire year. According to Assia, the daily purchase volume can reach $100 million.
One Big Department Store
eToro’s modus operandi is different from those of other crypto venues, such as exchanges (that are basically marketplaces token exchange) and brokerages (that mostly offer investment via CFDs).
eToro essentially functions like a large department store. It purchases coins from exchanges and fills its inventory so that it can supply its customers with ‘physical’ coins. “We are connected to 15 exchanges, through which we’re buying coins in large amounts. Once the inventory starts depleting, we’re purchasing more,” Assia noted.
According to Assia, one advantage of this method is that he can offer his clients the option of purchasing cryptocurrency in large amounts (up to $50,000), at a steady price and in a safe way. “Part of the top 20 coins have very problematic blockchains, in terms of storage, security, etc. We supply our clients with smooth execution and prevent the money from being stored on the exchanges' wallets.”
This also solves the issue of crypto-gateways. “A trader who wants to convert fiat to several crypto assets will have to be on-boarded on various exchanges. He will also have to find one to receive fiat and then to wait at least 24 hours before the money is transferred. Once the trader has an eToro account and money is deposited, he’s free to trade and not to worry about all that,” says Assia.
Assia revealed that the company uses a similar method with stocks – a growing sector amongst his clients. “We hold hundreds of millions in stocks, both through direct acquisition and CFDs.”
Just Getting Started
Most forex and CFD brokers are still contemplating what this new blockchain revolution means for their businesses. But Assia has no doubt that this market is good news for his company: “This new industry is extremely interesting. It’s global and international like nothing we’ve seen before. This allows scalability and flexibility. The problem is that as long as there is a local regulation and every jurisdiction needs its own requirements, every country needs to have a local exchange.”
He views the recent regulatory changes as an opportunity. “The regulatory moves are a good thing. This will allow more order. Most of the things are very reasonable," he says. Assia adds that the industry as it is now has many problematic breaches and thus needs to meet some basic requirements, similar to other financial channels. "Basic KYC and AML measures are necessary.”
Another advantage he sees is the maturity of the crypto and CFDs markets. ”I now see a strong correlation between the stocks and crypto markets.[The] same goes for CFDs. There was a disconnect between the stock market and CFDs. Now they are moving closer,” said Assia.
(This article is the first part of a two-part interview)
"Half a million new accounts in two months, and daily purchases of up to $100 million (non leveraged). Yep, I'd say that this crypto hype was good to us," says eToro’s CEO and co-founder Yoni Assia.
We sit in his Israeli headquarters, overlooking the Tel-Aviv metropolis, for an exclusive interview on the tremendous changes that eToro went through in 2017 and what the future holds for the company.
He revealed that eToro is currently working on establishing its own crypto “token-to-token” decentralized exchange. In his view, this is a natural step for increasing the possibilities for the company’s clients.
Assia is quite bearish on the possibility of launching an ICO for eToro: “It’s very complex to set up an ICO for such a company.” However, as he reveals, the option of an IPO in the near future is definitely on the table.
He is also contemplating some acquisitions and has set his gaze eastward. “South Korea and Japan are extremely interesting. We’re in a process of examining some exchanges there.”
One of eToro’s most prominent features is its social trading platform. Assia thinks that this is still the best way to trade. “Around 40-50% of the traders use it and we still believe in it. It allows you to share your trades, but more importantly to prove your gains to your peers."
Cryptocurrency Founding Fathers
Assia, who is best described as a 'true believer', talks about cryptocurrency with the same enthusiasm with which other people talk about their children. And it’s no wonder - he was one of crypto’s earliest adopters, and saw the potential of this technological and financial movement early on.
This involvement doesn't only exist on the corporate level. Assia holds quite a few Bitcoins, Ethereums, and various altcoins. In 2012 his laptop, which contained a serious number of bitcoins, was stolen from his home. He also invested part of his Bitcoin and Ethereum in some ICOs. But, all in all, he managed to keep quite a few of those coins in his pocket.
This physical possession of crypto-coins is what allowed eToro to establish its crypto operations at a relatively early stage, and thus be prepared for the crypto hype. 2017 brought a tremendous influx of business to the company, as it on-boarded more than 500,000 new accounts in only two months. At one point, eToro even attracted more users in one day than it previously had in an entire year. According to Assia, the daily purchase volume can reach $100 million.
One Big Department Store
eToro’s modus operandi is different from those of other crypto venues, such as exchanges (that are basically marketplaces token exchange) and brokerages (that mostly offer investment via CFDs).
eToro essentially functions like a large department store. It purchases coins from exchanges and fills its inventory so that it can supply its customers with ‘physical’ coins. “We are connected to 15 exchanges, through which we’re buying coins in large amounts. Once the inventory starts depleting, we’re purchasing more,” Assia noted.
According to Assia, one advantage of this method is that he can offer his clients the option of purchasing cryptocurrency in large amounts (up to $50,000), at a steady price and in a safe way. “Part of the top 20 coins have very problematic blockchains, in terms of storage, security, etc. We supply our clients with smooth execution and prevent the money from being stored on the exchanges' wallets.”
This also solves the issue of crypto-gateways. “A trader who wants to convert fiat to several crypto assets will have to be on-boarded on various exchanges. He will also have to find one to receive fiat and then to wait at least 24 hours before the money is transferred. Once the trader has an eToro account and money is deposited, he’s free to trade and not to worry about all that,” says Assia.
Assia revealed that the company uses a similar method with stocks – a growing sector amongst his clients. “We hold hundreds of millions in stocks, both through direct acquisition and CFDs.”
Just Getting Started
Most forex and CFD brokers are still contemplating what this new blockchain revolution means for their businesses. But Assia has no doubt that this market is good news for his company: “This new industry is extremely interesting. It’s global and international like nothing we’ve seen before. This allows scalability and flexibility. The problem is that as long as there is a local regulation and every jurisdiction needs its own requirements, every country needs to have a local exchange.”
He views the recent regulatory changes as an opportunity. “The regulatory moves are a good thing. This will allow more order. Most of the things are very reasonable," he says. Assia adds that the industry as it is now has many problematic breaches and thus needs to meet some basic requirements, similar to other financial channels. "Basic KYC and AML measures are necessary.”
Another advantage he sees is the maturity of the crypto and CFDs markets. ”I now see a strong correlation between the stocks and crypto markets.[The] same goes for CFDs. There was a disconnect between the stock market and CFDs. Now they are moving closer,” said Assia.
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In this video, Sherwan Zeybo, Head of Business Development at @fxgtofficial , discusses the growth and development of the CFD broker since its inception in 2019. Starting with a small team, FXGT has expanded to over 280 employees and obtained multiple licenses across various jurisdictions. Sher highlights the broker's commitment to providing security, transparency, and a comprehensive trading environment for clients. Sherwan also mentions upcoming developments, including a new trading app and a web trading platform, as well as a copy trading and social trading platform.
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In this video, Sherwan Zeybo, Head of Business Development at @fxgtofficial , discusses the growth and development of the CFD broker since its inception in 2019. Starting with a small team, FXGT has expanded to over 280 employees and obtained multiple licenses across various jurisdictions. Sher highlights the broker's commitment to providing security, transparency, and a comprehensive trading environment for clients. Sherwan also mentions upcoming developments, including a new trading app and a web trading platform, as well as a copy trading and social trading platform.
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In this video, Sherwan Zeybo, Head of Business Development at @fxgtofficial , discusses the growth and development of the CFD broker since its inception in 2019. Starting with a small team, FXGT has expanded to over 280 employees and obtained multiple licenses across various jurisdictions. Sher highlights the broker's commitment to providing security, transparency, and a comprehensive trading environment for clients. Sherwan also mentions upcoming developments, including a new trading app and a web trading platform, as well as a copy trading and social trading platform.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24