The crypto exchange plans to first offer the new products to its US customers, before rolling them out internationally.
It wants to position itself as an “everything exchange.”
Coinbase CEO and Founder Brian Armstrong
Coinbase plans to add tokenised real-world assets, stocks, derivatives, prediction markets, and early-stage token sales to its platform in the coming months, aiming to position itself as an “everything exchange.”
Making of a US Super App?
As reported by CNBC yesterday (Thursday), the American crypto exchange is planning to roll out the new products first to users in the United States, before expanding them to its international customer base “based on jurisdictional approvals.”
Max Branzburg, Vice President of Product at Coinbase (Photo: LinkedIn)
“We’re building an exchange for everything,” Max Branzburg, Vice President of Product at Coinbase, told the publication. “Everything you want to trade, in a one-stop shop, on-chain. … We’re bringing all assets on-chain — stocks, prediction markets, and more. We’re building the foundations for a faster, more accessible, more global economy.”
Coinbase also rebranded its wallet app to the “Base app”, aiming to become a super app similar to WeChat in China. Its plans to add the new products appear to be another step towards that goal.
Everyone Wants to Ride the Tokenisation and Prediction Markets Wave
Tokenised stocks have been around for several years, particularly with the expanding product lines of crypto exchanges. However, the popularity of these products has grown recently, following Robinhood’s launch of tokenised stocks in late June.
Other crypto exchanges, including Kraken and Gemini, are also offering tokenised stocks, though only outside the US. London-listed CMC Markets is also considering adding tokenised stocks to its platform.
Coinbase is also looking to add prediction markets, which have gained significant popularity in recent years. These products allow people to take a yes-or-no position on the outcome of any event, whether it involves the performance of a financial instrument or the result of an election. These products resemble the controversial binary options, which are banned in most parts of the world.
While the offshore crypto platform Polymarket has emerged as a leader in prediction market betting, there are also regulated players in the United States, such as Kalshi. Now, many regulated brokers are beginning to add prediction markets to meet growing demand.
Coinbase plans to add tokenised real-world assets, stocks, derivatives, prediction markets, and early-stage token sales to its platform in the coming months, aiming to position itself as an “everything exchange.”
Making of a US Super App?
As reported by CNBC yesterday (Thursday), the American crypto exchange is planning to roll out the new products first to users in the United States, before expanding them to its international customer base “based on jurisdictional approvals.”
Max Branzburg, Vice President of Product at Coinbase (Photo: LinkedIn)
“We’re building an exchange for everything,” Max Branzburg, Vice President of Product at Coinbase, told the publication. “Everything you want to trade, in a one-stop shop, on-chain. … We’re bringing all assets on-chain — stocks, prediction markets, and more. We’re building the foundations for a faster, more accessible, more global economy.”
Coinbase also rebranded its wallet app to the “Base app”, aiming to become a super app similar to WeChat in China. Its plans to add the new products appear to be another step towards that goal.
Everyone Wants to Ride the Tokenisation and Prediction Markets Wave
Tokenised stocks have been around for several years, particularly with the expanding product lines of crypto exchanges. However, the popularity of these products has grown recently, following Robinhood’s launch of tokenised stocks in late June.
Other crypto exchanges, including Kraken and Gemini, are also offering tokenised stocks, though only outside the US. London-listed CMC Markets is also considering adding tokenised stocks to its platform.
Coinbase is also looking to add prediction markets, which have gained significant popularity in recent years. These products allow people to take a yes-or-no position on the outcome of any event, whether it involves the performance of a financial instrument or the result of an election. These products resemble the controversial binary options, which are banned in most parts of the world.
While the offshore crypto platform Polymarket has emerged as a leader in prediction market betting, there are also regulated players in the United States, such as Kalshi. Now, many regulated brokers are beginning to add prediction markets to meet growing demand.
Arnab Shome is an electronics engineer-turned-financial editor. He holds a Bachelor of Technology from the National Institute of Technology, Agartala. He entered the retail trading industry about a decade ago, covering the cryptocurrency market for Finance Magnates, and later expanded his coverage to include forex and CFDs as well.
His work at Finance Magnates includes C-level interviews, data-driven analysis, opinion pieces, and scoops of industry exclusives. He also contributes to Finance Magnates’ quarterly industry report.
Area of coverage:
1. CFD broker-related news
2. Industry-related Regulatory updates and developments
3. New retail trading trends
4. Prop trading industry updates
5. Executive interviews
Education:
Bachelor of Technology - National Institute of Technology, Agartala (India)
Kraken Steps Up Speed Race with New Equinix Colocation Service for Crypto Traders
FP Markets Winner Spotlight 🏆 | Global Broker of the Year 2025 #Trading #Broker #Innovation #Shorts
FP Markets Winner Spotlight 🏆 | Global Broker of the Year 2025 #Trading #Broker #Innovation #Shorts
FP Markets takes the spotlight as Global Broker of the Year 2025 at the Finance Magnates Awards.
Martin Stoilov, Head of Client Experience, shares that trust, innovation, and people played a key role in the company’s success, supported by a strong foundation of integrity and client-centricity.
Following this milestone, FP Markets continues to focus on growth, technology investment, and its core values of transparency and excellence.
👉 Be part of FM Awards 2026: https://awards.financemagnates.com/#nominate
FP Markets takes the spotlight as Global Broker of the Year 2025 at the Finance Magnates Awards.
Martin Stoilov, Head of Client Experience, shares that trust, innovation, and people played a key role in the company’s success, supported by a strong foundation of integrity and client-centricity.
Following this milestone, FP Markets continues to focus on growth, technology investment, and its core values of transparency and excellence.
👉 Be part of FM Awards 2026: https://awards.financemagnates.com/#nominate
In this video, we review @HolaPrimeMarketsOfficial, a multi-asset forex and CFDs broker offering different account types, trading platforms, and flexible trading conditions.
We cover the broker’s overall offering, including account options, trading environment, platforms like MT4 and MT5, and additional services such as managed accounts and fast withdrawals.
Watch the full video to see if Hola Prime Markets fits your trading needs.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
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#HolaPrime #ForexBroker #CFDTrading #FinanceMagnates #Trading #Forex #BrokerReview
In this video, we review @HolaPrimeMarketsOfficial, a multi-asset forex and CFDs broker offering different account types, trading platforms, and flexible trading conditions.
We cover the broker’s overall offering, including account options, trading environment, platforms like MT4 and MT5, and additional services such as managed accounts and fast withdrawals.
Watch the full video to see if Hola Prime Markets fits your trading needs.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
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#HolaPrime #ForexBroker #CFDTrading #FinanceMagnates #Trading #Forex #BrokerReview
Hola Prime Review: What You Need to Know | Full Breakdown by Finance Magnates
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In this video, we review @HolaPrime_Global, a proprietary trading firm offering evaluation programs and performance-based payouts in simulated market environments.
We cover how the challenge model works, including account types, profit splits (up to 95%), trading rules, and what it takes to reach a funded account. You’ll also learn about available platforms like MT4, MT5, cTrader, and more, along with insights into payouts, support, and trading conditions.
Watch the full video to see if Hola Prime fits your trading style.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
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▶️ YouTube: /@financemagnates_official
#HolaPrime #PropFirm #Trading #FinanceMagnates #Forex #FuturesTrading #TradingReview #PropFirmReview
In this video, we review @HolaPrime_Global, a proprietary trading firm offering evaluation programs and performance-based payouts in simulated market environments.
We cover how the challenge model works, including account types, profit splits (up to 95%), trading rules, and what it takes to reach a funded account. You’ll also learn about available platforms like MT4, MT5, cTrader, and more, along with insights into payouts, support, and trading conditions.
Watch the full video to see if Hola Prime fits your trading style.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
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🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#HolaPrime #PropFirm #Trading #FinanceMagnates #Forex #FuturesTrading #TradingReview #PropFirmReview
Axi Winner Spotlight 🏆 | Global Most Innovative Broker 2025 #Innovation #Trading #Fintech #Broker
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Axi takes the spotlight at the Finance Magnates Awards, winning Global Most Innovative Broker 2025.
Olivia Xenofontos and Ivanna Openko share how the team will feel: proud, motivated, and ready to keep delivering.
They also describe the night as well-organized, focused, and enjoyable for all.
👉 Be part of FM Awards 2026.
Axi takes the spotlight at the Finance Magnates Awards, winning Global Most Innovative Broker 2025.
Olivia Xenofontos and Ivanna Openko share how the team will feel: proud, motivated, and ready to keep delivering.
They also describe the night as well-organized, focused, and enjoyable for all.
👉 Be part of FM Awards 2026.
Recognition that matters.
Built on transparency.
Driven by the industry.
The Finance Magnates Awards 2026.
Nominations are now open.
🔗 https://awards.financemagnates.com/?utm_source=SM&utm_medium=social&utm_campaign=recognition-matters
Recognition that matters.
Built on transparency.
Driven by the industry.
The Finance Magnates Awards 2026.
Nominations are now open.
🔗 https://awards.financemagnates.com/?utm_source=SM&utm_medium=social&utm_campaign=recognition-matters